LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question Market oriented organisation do not need to prepare a marketing mix for a product that offers few consumer
benefits
Correct Answer True
Your Answer False
Select The Blank
Question Major reason for success for new product is ________ product.
Correct Answer Superior
Your Answer Correctly positioned
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
Multiple Choice Multiple Answer
Question How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer Control mechanism , Departmentalisation
Your Answer Forecasting , Departmentalisation , Specialisation
Select The Blank
Question Customer's changing wants and their behaviour can be better understood in ________ distribution.
Correct Answer Direct
Your Answer Direct
True/False
Question Changes in company structure also necessitates changes in the systems in various degrees
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question What are fixed costs?
Correct Answer Office rent , Insurance , Generator back up
Your Answer Insurance , Raw material
True/False
Question Product, place and promotion elements in the marketing mix are viewed as cost factors.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Research design is classified as :
Correct Answer Function , Methodology
Your Answer Function , Predictive , Experimental
Select The Blank
Question ________ are difficult to change
Correct Answer Attitudes
Your Answer Attitudes
Multiple Choice Multiple Answer
Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Not accurate , Time consuming
Your Answer Exposure , Not accurate , Time consuming
Multiple Choice Single Answer
Question In which stage of Product life cycle, brand choice is heavily influenced by reference group
Correct Answer Maturity
Your Answer Maturity
Select The Blank
Question Market ________ is more prevalent than Mass marketing
Correct Answer Segmentation
Your Answer Segmentation
Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Form
Multiple Choice Single Answer
Question Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer
Select The Blank
Question ________ is synonymous with non-recurrent data system(RDS)
Correct Answer Market research
Your Answer Management Information system
Multiple Choice Single Answer
Question This pricing objective involves setting a low price to discourage entry of new firms.
Correct Answer Stay out
Your Answer Stay out
Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions
Your Answer Agreed upon conditions , There is time and place of agreement , Two things of value
Select The Blank
Question ________ of physical distribution activities increases it's productivity as well as of manufacturer.
Correct Answer Automation
Your Answer Maximisation
Select The Blank
Question ________ is a broad plan of action for using an organisation's resources to accomplish a objective
Correct Answer Strategy
Your Answer Target
Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence
True/False
Question "The customer is always right" is the spirit of marketing concept.
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer Your Answer
Wide market coverage is achieved. Intensive distribution. Intensive distribution.
Helps in the process of matching demand and supply. Marketing channel Marketing channel
No intermediaries between producer and consumer. Direct channel Direct channel
Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration
Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary
Multiple Choice Multiple Answer
Question What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Your Answer Idea screening , Market testing , Commercialisation
Select The Blank
Question Specific ________ emerge from broad stratefgies
Correct Answer Tactics
Your Answer Objectives
Multiple Choice Multiple Answer
Question These products move through short channels:
Correct Answer Eggs, Bread , Clothing , Cement
Your Answer Eggs, Bread , Clothing
Multiple Choice Single Answer
Question "Law of demand" is
Correct Answer More units of product are demanded at lower price
Your Answer More units of product are demanded at lower price
Multiple Choice Single Answer
Question " How much to order " is also called as
Correct Answer Basic stock
Your Answer Re-order point
Multiple Choice Multiple Answer
Question Beliefs are based on
Correct Answer Knowledge , Opinion , Faith
Your Answer Knowledge , Opinion , Faith
Multiple Choice Multiple Answer
Question The areas which become active after promotion budgets have been set and funds are allocated to promotion
mix elements.
Correct Answer Sales management , Advertising
Your Answer Sales promotion , Advertising
Select The Blank
Question Demographic, cultural, political, natural etc combine to form ________ environment.
Correct Answer Macro
Your Answer Macro
True/False
Question Consumption is shaped by the stage of family life cycle
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question The most common criteria for classifying products is based on
Correct Answer Buyer behaviour
Your Answer Buyer behaviour
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form
True/False
Question Consumer needs are matched with the company capabilities and goals in marketing process.
Correct Answer True
Your Answer True
True/False
Question Correlation methods is also used to supplement other techniques.
Correct Answer False
Your Answer True
Match The Following
Question Correct Answer Your Answer
Customer is the focal point in Marketing Marketing
Tangible sources Capital, machines,raw material Capital, machines,raw material
Intangible sources Information, time and technology Information, time and technology
Consumer to producer Backward communication Backward communication
Multiple Choice Multiple Answer
Question The micro-environment consists of following components:
Correct Answer Marketing intermediaries , Customers , Competitors
Your Answer Marketing intermediaries , Customers , Competitors
True/False
Question A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question Target marketing involves
Correct Answer Market targeting , Market segmentation
Your Answer Market segmentation , Market positioning , Marketing mix
Multiple Choice Single Answer
Question It sets a sales performance standard against which actual sales results can be compared with potential sales
Correct Answer Sales forecast
Your Answer Sales forecast
True/False
Question Logistics is an area of potentially high cost saving and improves customer satisfaction.
Correct Answer True
Your Answer True
True/False
Question A drive is a need that sufficiently presses a person to act
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question What is diversification?
Correct Answer New product-New market
Your Answer New product-Existing market
Multiple Choice Multiple Answer
Question Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Social class , Culture
Select The Blank
Question Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price
Your Answer Quality
MARKETING MANAGEMENT
Multiple Choice Multiple Answer
Question Income,occupation,education, age,marital
status are factors of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Geographic , Demographic
Multiple Choice Single Answer
Question It is is the data which has been
converted to a useful form for decision making
Correct Answer Information
Your Answer Primary data
Multiple Choice Single Answer
Question It refers to the relatively more durable
company arrangements and relationships
Correct Answer Structure
Your Answer Staffing
Multiple Choice Single Answer
Question It is the series of marketing
institutions that help in moving the product from
producer to the ultimate user.
Correct Answer Marketing channel
Your Answer Marketing channel
Multiple Choice Single Answer
Question In which stage of Product life cycle,
brand choice is heavily influenced by reference group
Correct Answer Maturity
Your Answer Introductory
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form
True/False
Question Change in company's strategy gives rise
to problems necessitating a new structure to be made
Correct Answer True
Your Answer True
Select The Blank
Question Product means the ________ and services
the company offers the target market.
Correct Answer Goods
Your Answer Goods
Multiple Choice Multiple Answer
Question Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples
Your Answer Coupon offers , Discounts , Samples
Multiple Choice Single Answer
Question What involves review of projected sales,
costs and profits.
Correct Answer Business analysis
Your Answer Test Marketing
Multiple Choice Multiple Answer
Question The external sources of Primary data are
:
Correct Answer Retailer , Wholesaler , Libraries
Your Answer Retailer , Wholesaler , Libraries
Select The Blank
Question The cost of warehousing, transportation,
inventory and handling products together constitutes
________ concept.
Correct Answer Total cost
Your Answer Total cost
Select The Blank
Question ________ product is sold for use in
producing other goods or services
Correct Answer Industrial
Your Answer Homogeneous
Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary
Multiple Choice Single Answer
Question Consumerism emerged in which era of
Marketing?
Correct Answer Sales
Your Answer Sales
Multiple Choice Single Answer
Question The greatest amount of satisfaction comes
from which utility
Correct Answer Possession
Your Answer Possession
True/False
Question Augmented product includes the actual
product plus any additional services such as
maintenance, intallation etc.
Correct Answer True
Your Answer True
True/False
Question Experimental research involves obtaining
data from respondents in person, mail or by phone
Correct Answer False
Your Answer True
Multiple Choice Single Answer
Question New product forms and brands enter in
which stage of product life cycle?
Correct Answer Growth
Your Answer Introductory
True/False
Question Marketing concept has application only in
profit oriented businesses.
Correct Answer False
Your Answer False
Match The Following
Question Correct Answer Your Answer
Motivational research It analyses consumer motives It
analyses consumer motives
Historical research Uses past experiences to find
solutions Uses past experiences to find solutions
Survey research Obtains data from respondents in
person Obtains data from respondents in person
Experimental research One factor is constant and
holding other factors One factor is constant and
holding other factors
Multiple Choice Multiple Answer
Question A business is a system consisting of
following elements
Correct Answer Input and output , Objectives ,
Process and feedback
Your Answer Input and output , Objectives ,
Process and feedback , Profits
Multiple Choice Single Answer
Question Mission statements for marketing oriented
organisation are framed in terms of :
Correct Answer Customer want satisfaction
Your Answer Customer want satisfaction
Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange
Multiple Choice Single Answer
Question This method is more accurate for short
term forecasts
Correct Answer Simple Trend Analysis
Your Answer Simple Trend Analysis
Select The Blank
Question The benefits of a change in process are
defined in terms of ________ cost savings
Correct Answer Labour
Your Answer Labour
Select The Blank
Question Wholesalers and retailers help
manufacturer in carrying ________ flow to final
buyers.
Correct Answer Title
Your Answer Title
Multiple Choice Multiple Answer
Question Major role of promotion is to :
Correct Answer Inform , Remind , Persuade
Your Answer Inform , Remind , Persuade
True/False
Question "Promotion" is considered in conjunction
with "Convenience" .
Correct Answer False
Your Answer True
Multiple Choice Single Answer
Question This data is collected to deal with a
special problem
Correct Answer Non-recurrent data
Your Answer Primary data
True/False
Question A channel's length is also called as
horizontal dimension.
Correct Answer False
Your Answer True
Match The Following
Question Correct Answer Your Answer
Wide market coverage is achieved. Intensive
distribution. Intensive distribution.
Helps in the process of matching demand and supply.
Marketing channel Marketing channel
No intermediaries between producer and consumer.
Direct channel Direct channel
Combining two or more levels of a channel under one
participant's control. Vertical integration Vertical
integration
Select The Blank
Question There are more number of substitutes for
________ products.
Correct Answer Multi use
Your Answer Multi use
True/False
Question Marketer discourages his brand users for
brand switching.
Correct Answer True
Your Answer True
Select The Blank
Question Demographic, cultural, political, natural
etc combine to form ________ environment.
Correct Answer Macro
Your Answer Macro
Multiple Choice Multiple Answer
Question Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales
persons
Your Answer Advertising , Mass media , Sales
persons
Multiple Choice Multiple Answer
Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Credibility , Relevance
Multiple Choice Single Answer
Question A diet conscious person after playing
football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
Multiple Choice Single Answer
Question This forecasting method is based on the
opinion of company's officers
Correct Answer Executive Judgement
Your Answer Executive Judgement
Select The Blank
Question ________ exists when a few large
independent firm accounts for bulk of an industry's
sales.
Correct Answer Oligopoly
Your Answer Oligopoly
Multiple Choice Multiple Answer
Question After the new product has passed the
conceptual stages it becomes more concrete in which
stages?
Correct Answer Test marketing , Commercialisation
, Product development
Your Answer Test marketing , Product development ,
Marketing strategy development
True/False
Question The key to successful new product
introduction lies in a systems approach.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question The tangible inputs in a business are
Correct Answer Capital , Machine
Your Answer Capital , Technology , Machine
Select The Blank
Question The demand for a product is ________ when
price cut causes revenue to increase.
Correct Answer Price elastic
Your Answer Price elastic
Multiple Choice Multiple Answer
Question The micro-environment consists of following components:
Correct Answer Marketing intermediaries , Customers , Competitors
Your Answer Customers , Competitors
Multiple Choice Multiple Answer
Question Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible
True/False
Question Consumption is shaped by the stage of family life cycle
Correct Answer True
Your Answer True
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Single Answer
Question It is the series of marketing institutions that help in moving the product from producer to the ultimate user.
Correct Answer Marketing channel
Your Answer Marketing channel
Multiple Choice Single Answer
Question It is the process of buying out the product developed by someone else
Correct Answer Acquisition
Your Answer Acquisition
Multiple Choice Single Answer
Question It is the relative difficulty in understanding or using the product
Correct Answer Complexity
Your Answer Complexity
True/False
Question Secondary data is cheaper and faster to collect than primary data
Correct Answer True
Your Answer False
Multiple Choice Single Answer
Question The price of a product is determined by estimating the cost of producing and marketing and then add a percentage of
profits. This orientation is called:
Correct Answer Cost
Your Answer Cost
Multiple Choice Multiple Answer
Question Beliefs are based on
Correct Answer Knowledge , Opinion , Faith
Your Answer Knowledge , Opinion , Faith
Multiple Choice Single Answer
Question Pricing that enables sales people to tailor their prices to a prospect's situation is called
Correct Answer Price shading
Your Answer Variable pricing
Multiple Choice Single Answer
Question Product classification is based on
Correct Answer Buyer behaviour
Your Answer Buyer behaviour
True/False
Question The demand for a specific brand within a product category is called selective demand.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Put the stages of adoption process in order
Correct Answer Awareness, interest, evaluation, trial, adoption
Your Answer Interest, trial, awareness, evaluation, adoption
Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions
Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions
Multiple Choice Multiple Answer
Question Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence , Transportation
Your Answer Damaged goods , Inventory obsolescence , Transportation
True/False
Question Product development includes starting another business or buy businesses outside of their current line.
Correct Answer False
Your Answer False
Match The Following
Question Correct Answer Your Answer
Feedback Communication from receiver to sender Communication from receiver to sender
Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as messages
Decoding Interpreting the message by receiver Consumers are selective in choosing messages they receive
Noise It interferes with communication process It interferes with communication process
Multiple Choice Multiple Answer
Question An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , Few stars
Multiple Choice Multiple Answer
Question Market means:
Correct Answer People with willingness and ability to buy , People become customer as they are authorised to buy , People with
desires
Your Answer People with willingness and ability to buy , People become customer as they are authorised to buy , People with
desires
Match The Following
Question Correct Answer Your Answer
Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration
Wide market coverage is achieved. Intensive distribution. Intensive distribution.
Helps in the process of matching demand and supply. Marketing channel Marketing channel
No intermediaries between producer and consumer. Direct channel Direct channel
True/False
Question "The customer is always right" is the spirit of marketing concept.
Correct Answer True
Your Answer True
True/False
Question Formal planning provides clearer performance standards.
Correct Answer True
Your Answer True
Select The Blank
Question ________ eliminates the risk of losing customer's goodwill
Correct Answer One price policy
Your Answer One price policy
True/False
Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer True
Your Answer False
Multiple Choice Multiple Answer
Question The participants in a communication process are :
Correct Answer Source , Recipient
Your Answer Source , Recipient
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form
Select The Blank
Question ________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer Oligopoly
Your Answer Oligopoly
Select The Blank
Question ________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer Selective
Your Answer Selective
Select The Blank
Question Modern Accounting uses ________ as a unit of measure
Correct Answer Time
Your Answer Time
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
Multiple Choice Multiple Answer
Question What are variable costs?
Correct Answer Material , Labour
Your Answer Electricity , Telephone
Multiple Choice Single Answer
Question New products enter the market and old customers make repeat purchase during which stage of product life cycle?
Correct Answer Growth
Your Answer Growth
Select The Blank
Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job.
Correct Answer Underemployment
Your Answer Underemployment
True/False
Question Buyers are geographically concentrated in the consumer market.
Correct Answer False
Your Answer True
True/False
Question Distribution costs are low when intermediaries are used in the channel.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Market segmentation can be done on the basis of following factors
Correct Answer Psychographic , Demographic , Geographic
Your Answer Psychographic , Demographic , Geographic
True/False
Question Demand for industrial goods fluctuate more than consumer demand
Correct Answer True
Your Answer True
Select The Blank
Question There are more number of substitutes for ________ products.
Correct Answer Multi use
Your Answer Multi use
Select The Blank
Question ________ provides more information than Advertising and is relatively inexpensive.
Correct Answer Publicity
Your Answer Publicity
Multiple Choice Single Answer
Question It is is the data which has been converted to a useful form for decision making
Correct Answer Information
Your Answer Information
Multiple Choice Multiple Answer
Question The tangible inputs in a business are
Correct Answer Capital , Machine , Time
Your Answer Capital , Technology , Machine
Multiple Choice Multiple Answer
Question Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government market
Your Answer Reseller market , Government market
Multiple Choice Multiple Answer
Question Criteria for choosing distribution channels are :
Correct Answer Market coverage , Control , Costs
Your Answer Market coverage , Control , Costs
Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession
Multiple Choice Single Answer
Question Doctor's services in an emergency are called which type of products?
Correct Answer Unsought
Your Answer Speciality
Select The Blank
Question ________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing
Select The Blank
Question Product, price, place and promotion are the 4p's of ________ mix
Correct Answer Marketing
Your Answer Marketing
Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary
Select The Blank
Question For ________ items, reseller reorders goods when inventory gets low
Correct Answer Standard
Your Answer Standard
Multiple Choice Multiple Answer
Question What are psychogenetic needs
Correct Answer Belonging , Recognition
Your Answer Recognition
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Multiple Answer
Question Types of product classification
Correct Answer Services , Consumables , Durables
Your Answer Emergency , Consumables , Services
Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange
True/False
Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.
Correct Answer False
Your Answer False
True/False
Question Market foreacsts are available from sources like government
Correct Answer False
Your Answer False
Select The Blank
Question ________ is some characteristic of people in the market that helps in dividing it.
Correct Answer Factor
Your Answer Factor
True/False
Question "The customer is always right" is the spirit of marketing concept.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Members of this group have attained a position through exceptional ability in their profession or business
Correct Answer Lower-Upper
Your Answer Lower-Upper
Multiple Choice Multiple Answer
Question Limitations of Traditional cost accounting are
Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing
Your Answer Assumes factory as an isolated entity , It measures only the cost of producing , It uses time as a unit of measure
Multiple Choice Single Answer
Question What is product concept?
Correct Answer Detailed version of idea stated in consumer terms
Your Answer Detailed version of idea stated in consumer terms
Multiple Choice Single Answer
Question What is Exclusive Assortment?
Correct Answer Carrying the line of only one manufacturer
Your Answer Carrying the line of only one manufacturer
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form
Multiple Choice Multiple Answer
Question Market segmentation can be done on the basis of following factors
Correct Answer Psychographic , Demographic , Geographic
Your Answer Psychographic , Demographic , Geographic
True/False
Question Publicity is news carried in the mass media about a firm and its products, policies or actions.
Correct Answer True
Your Answer True
Select The Blank
Question A change in quantity demanded of a product is caused by a change in its ________.
Correct Answer Price
Your Answer Price
Multiple Choice Single Answer
Question It is the process of buying out the product developed by someone else
Correct Answer Acquisition
Your Answer Acquisition
Multiple Choice Single Answer
Question An example of Want is :
Correct Answer Continental food
Your Answer Continental food
True/False
Question Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit
Correct Answer True
Your Answer True
Select The Blank
Question ________ concept increases the efficiency of economic system
Correct Answer Marketing
Your Answer Marketing
Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural
Your Answer Tangible
Match The Following
Question Correct Answer Your Answer
Product related consumer characteristics Brand loyalty, Type of usage Brand loyalty, Type of usage
Demographic Age, Sex Age, Sex
Psychographic Social class, Lifestyle Social class, Lifestyle
Geographic variables City, Region City, Region
Multiple Choice Single Answer
Question It is the series of marketing institutions that help in moving the product from producer to the ultimate user.
Correct Answer Marketing channel
Your Answer Marketing channel
True/False
Question A company's pricing objectives are influenced by time and circumstances
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence
Select The Blank
Question The factor of satisfaction and ________ motives are consistent in society
Correct Answer Profit
Your Answer Profit
Multiple Choice Single Answer
Question It is a reduction in list price that helps marketer to adjust actual price without changing published list prices
Correct Answer Discounts
Your Answer Discounts
Match The Following
Question Correct Answer Your Answer
Feedback Communication from receiver to sender Communication from receiver to sender
Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as
messages
Decoding Interpreting the message by receiver Interpreting the message by receiver
Noise It interferes with communication process It interferes with communication process
Select The Blank
Question ________ can price it's product without any regard to competitor.
Correct Answer Pure monopolist
Your Answer Pure monopolist
Multiple Choice Multiple Answer
Question An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , Few stars
Multiple Choice Single Answer
Question The frequency at which a product is used is called ?
Correct Answer Usage rate
Your Answer Usage rate
Select The Blank
Question Satisfying ________ reduces tension
Correct Answer Need
Your Answer Want
Select The Blank
Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept.
Correct Answer Total cost
Your Answer Total cost
Multiple Choice Multiple Answer
Question Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Packaging , Sales persons
Multiple Choice Single Answer
Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them
Correct Answer Planning
Your Answer Planning
Select The Blank
Question ________ is a modern plant consisting of modules centered around a stage in the production process
Correct Answer Flotilla concept
Your Answer Flotilla concept
Multiple Choice Single Answer
Question These groups tend to informal behavoiur and there is continuous interaction among people
Correct Answer Primary
Your Answer Primary
Multiple Choice Multiple Answer
Question Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence , Transportation
Your Answer Damaged goods , Inventory obsolescence , Transportation
Select The Blank
Question Firm's that lack promotional skills rely on ________ for promotional push.
Correct Answer Middlemen
Your Answer Middlemen
Select The Blank
Question Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer Impulse
Your Answer Impulse
Multiple Choice Multiple Answer
Question Key concepts of systems view of management includes
Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept
Your Answer Optimisation concept , Total cost concept , Cost trade-off concept
Multiple Choice Multiple Answer
Question The basic goals in introductory stage are
Correct Answer Induce acceptance of new product , Gain initial distribution
Your Answer Induce acceptance of new product , To keep promotional expenses low , Gain initial distribution
Multiple Choice Multiple Answer
Question Market means:
Correct Answer People with desires , People with willingness and ability to buy , People become customer as they are
authorised to buy
Your Answer People with willingness and ability to buy , People become customer as they are authorised to buy
Select The Blank
Question Few large buyers do maximum purchasing in ________
Correct Answer Industrial market
Your Answer Industrial market
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary
Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales
Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession
Multiple Choice Multiple Answer
Question What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Your Answer Idea screening , Market testing , Commercialisation
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