LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Single Answer
Question In this market, organisation acquires goods for the purpose of renting to others at profit
Correct Answer Reseller Market
Your Answer Industrial Market
Match The Following
Question Correct Answer Your Answer
Correlation method Historical data Historical data
Market forecast Industry trade associations Market potential
Economic forecast Government Industry trade associations
Sales forecast Sales volume Sales volume
Multiple Choice Multiple Answer
Question Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible
Multiple Choice Single Answer
Question What is diversification?
Correct Answer New product-New market
Your Answer New product-New market
Multiple Choice Multiple Answer
Question Adoption rate will be higher and faster if the product has
Correct Answer Lower price , Greater utility , Compatability with society
Your Answer Lower price , Greater utility
Multiple Choice Single Answer
Question What is Market Penetration?
Correct Answer Existing product-Existing market
Your Answer New product-New market
Select The Blank
Question In production era , demand is ________ than supply
Correct Answer Greater
Your Answer Greater
Select The Blank
Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer Title
Your Answer Information
Multiple Choice Single Answer
Question Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer Prestige
Your Answer Prestige
Multiple Choice Single Answer
Question Which is the products that potential customers do not know about it or they do not want yet.
Correct Answer Unsought
Your Answer Unsought
Select The Blank
Question Buyer's response in ________ method may not be applicable in other markets
Correct Answer Market tests
Your Answer Correlation
Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions
Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions
Multiple Choice Single Answer
Question Prosperity stage in business cycle is also called
Correct Answer Boom
Your Answer Boom
Multiple Choice Multiple Answer
Question The tangible inputs in a business are
Correct Answer Capital , Machine , Time
Your Answer Capital , Technology , Machine
Match The Following
Question Correct Answer Your Answer
Wide market coverage is achieved. Intensive distribution. Intensive distribution.
Helps in the process of matching demand and supply. Marketing channel Marketing channel
No intermediaries between producer and consumer. Direct channel Direct channel
Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration
True/False
Question Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question These products move through short channels:
Correct Answer Eggs, Bread , Clothing , Cement
Your Answer Eggs, Bread , Maruti 800 Car
Multiple Choice Multiple Answer
Question The tangible inputs in a business are
Correct Answer Capital , Machine
Your Answer Capital , Technology , Machine
Select The Blank
Question Low value but bulky products move through________ channels.
Correct Answer Short
Your Answer Short
True/False
Question The demand for a specific brand within a product category is called selective demand.
Correct Answer True
Your Answer True
True/False
Question After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True
True/False
Question Image building pricing objective reduces the price war among competitor.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue.
Correct Answer Demand elasticity
Your Answer Demand elasticity
True/False
Question "Promotion" is considered in conjunction with "Convenience" .
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question D in AIDA stands for :
Correct Answer Desire
Your Answer Desire
True/False
Question Change in company's strategy gives rise to problems necessitating a new structure to be made
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question It is the process of buying out the product developed by someone else
Correct Answer Acquisition
Your Answer Acquisition
True/False
Question "Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer True
Your Answer False
Select The Blank
Question A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer Less
Multiple Choice Single Answer
Question Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be …
Correct Answer 60 units
Your Answer 60 units
True/False
Question A drive is a need that sufficiently presses a person to act
Correct Answer True
Your Answer False
Multiple Choice Multiple Answer
Question Conditions for a Successful Communication are :
Correct Answer Receiver receives message , Sender transmits message
Your Answer Sender transmits message , Receiver receives message , Message has meaning
True/False
Question Marketing strategies are developed to support broad marketing objectives
Correct Answer True
Your Answer True
True/False
Question Staffing function applies to all company levels irrespective of levels of hierarchy
Correct Answer True
Your Answer True
Select The Blank
Question ________ is a part of the company that has a separate mission and objectives
Correct Answer SBU
Your Answer SBU
Multiple Choice Single Answer
Question It identifies opportunities for and threats to the organisation
Correct Answer Environmental assessment
Your Answer Organisational assessment
Select The Blank
Question Firm's that lack promotional skills rely on ________ for promotional push.
Correct Answer Middlemen
Your Answer Middlemen
Select The Blank
Question ________ is seen as an integral process that converts materials into goods
Correct Answer Systems
Your Answer Systems
Select The Blank
Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Exclusive
Multiple Choice Multiple Answer
Question Marketing channels for consumer products is longer because
Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to
detect.
Your Answer Number of consumers are more , Consumers are geographically concentrated
Multiple Choice Multiple Answer
Question The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix
Your Answer Marketing mix
True/False
Question Marketing channels move products from customers to manufacturer.
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question The participants in a communication process are :
Correct Answer Source , Recipient
Your Answer Customer , Source , Marketer , Recipient
Multiple Choice Multiple Answer
Question For exchange to take place, which conditions must be satisfied ?
Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might
be of value to the other party
Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might
be of value to the other party
Select The Blank
Question Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price
Your Answer Quality
Select The Blank
Question ________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing
Multiple Choice Single Answer
Question Decline in buying power due to price levels rising more rapidly than income is called
Correct Answer Inflation
Your Answer Inflation
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Single Answer
Question This distribution limits intermediaries to one per given territory.
Correct Answer Exclusive
Your Answer Exclusive
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form
Multiple Choice Multiple Answer
Question What is Marginal cost?
Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than
average revenue
Your Answer The additional cost of each unit of product
Multiple Choice Multiple Answer
Question Total cost includes :
Correct Answer Fixed cost , Variable cost
Your Answer Fixed cost , Variable cost
Multiple Choice Single Answer
Question These groups tend to informal behavoiur and there is continuous interaction among people
Correct Answer Primary
Your Answer Primary
Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Self production
Multiple Choice Single Answer
Question An example of Want is :
Correct Answer Continental food
Your Answer Clothing
Match The Following
Question Correct Answer Your Answer
Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer
Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder
Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with one or more
companies covering project and terms
Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product family in depth, drawing
on many producer's output
Multiple Choice Multiple Answer
Question The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix
Your Answer Marketing mix , Supplier mix , Buyer mix
Multiple Choice Single Answer
Question What is the most important promotion activity required in Industrial buying process
Correct Answer Personal selling
Your Answer Personal selling
Select The Blank
Question ________ concept increases the efficiency of economic system
Correct Answer Marketing
Your Answer Marketing
Multiple Choice Multiple Answer
Question Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Mass media , Sales persons
Select The Blank
Question In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time
Correct Answer Variable
Your Answer Variable
Multiple Choice Multiple Answer
Question Business is rated on which dimensions
Correct Answer Market attractiveness , Business strength
Your Answer Market attractiveness , Profit margin , Competition level
Multiple Choice Single Answer
Question The company earns an acceptable rate of return on their net sales.This profitability objective is called:
Correct Answer Target return
Your Answer Target return
True/False
Question Pricing strategies change over the life cycle of the product
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question When is demand price elastic?
Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease
Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease
Multiple Choice Single Answer
Question It is is the data which has been converted to a useful form for decision making
Correct Answer Information
Your Answer Information
Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary
Multiple Choice Single Answer
Question "Law of demand" is
Correct Answer More units of product are demanded at lower price
Your Answer More units of product are demanded at lower price
Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession
Multiple Choice Single Answer
Question It focusses on one or more selected market segments and develops separate marketing mix for each segment
Correct Answer Target Marketing
Your Answer Target Marketing
Select The Blank
Question ________ method is suitable for products with a stable demand pattern
Correct Answer Simple trend analysis
Your Answer Simple trend analysis
Multiple Choice Multiple Answer
Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Not accurate , Time consuming
Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team
True/False
Question Inndustrial goods are sold to end-users for personal consumption.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question What is Exclusive Assortment?
Correct Answer Carrying the line of only one manufacturer
Your Answer Carrying the line of only one manufacturer
Multiple Choice Multiple Answer
Question For exchange to take place, which conditions must be satisfied ?
Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might
be of value to the other party
Your Answer Atleast two parties , Each party has something that might be of value to the other party
Multiple Choice Single Answer
Question D in AIDA stands for :
Correct Answer Desire
Your Answer Desire
Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural
Your Answer Transaction
True/False
Question MIS provides marketers with the right amount and type of information in a timely fashion.
Correct Answer True
Your Answer True
True/False
Question The key to successful new product introduction lies in a systems approach.
Correct Answer True
Your Answer True
True/False
Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product
for each of these groups.
Correct Answer False
Your Answer True
Select The Blank
Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job.
Correct Answer Underemployment
Your Answer Underemployment
True/False
Question Distribution costs are low when intermediaries are used in the channel.
Correct Answer True
Your Answer True
Select The Blank
Question ________ planning determines the number , location and ownership of warehouses.
Correct Answer Warehouse
Your Answer Warehouse
Select The Blank
Question For ________ items, reseller reorders goods when inventory gets low
Correct Answer Standard
Your Answer Standard
Multiple Choice Multiple Answer
Question The tangible inputs in a business are
Correct Answer Capital , Machine
Your Answer Capital , Machine
Multiple Choice Single Answer
Question What is product development?
Correct Answer New product-Existing market
Your Answer New product-Existing market
Select The Blank
Question The benefits of a change in process are defined in terms of ________ cost savings
Correct Answer Labour
Your Answer Fixed
True/False
Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest
Correct Answer True
Your Answer True
Select The Blank
Question ________ guides the development of advertisements and personal sales presentations.
Correct Answer AIDA
Your Answer AIDA
Select The Blank
Question ________ is a part of the company that has a separate mission and objectives
Correct Answer SBU
Your Answer SBU
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
Match The Following
Question Correct Answer Your Answer
Customer is the focal point in Marketing Marketing
Tangible sources Capital, machines,raw material Selling
Intangible sources Information, time and technology Information, time and technology
Consumer to producer Backward communication Backward communication
Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence
Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales
Multiple Choice Multiple Answer
Question Trade promotions include
Correct Answer Push money allowance , Promotional allowance
Your Answer Push money allowance , Promotional allowance
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Select The Blank
Question ________ is a descriptive thought that a person holds about something
Correct Answer Belief
Your Answer Belief
Select The Blank
Question Advertising, packaging etc. are the elements in ________ mix.
Correct Answer Promotion
Your Answer Promotion
Select The Blank
Question The factor of satisfaction and ________ motives are consistent in society
Correct Answer Profit
Your Answer Profit
True/False
Question Experimental research involves obtaining data from respondents in person, mail or by phone
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question What are psychogenetic needs
Correct Answer Belonging , Recognition
Your Answer Belonging , Recognition
True/False
Question The hypothesis may prove to be either right or wrong
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Features of Question Marks?
Correct Answer High growth , Low share SBUs
Your Answer High growth , Low share SBUs
True/False
Question Group influence is weak both in product and brand choice in Decline stage of Product life cycle
Correct Answer True
Your Answer True
Select The Blank
Question ________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing
Match The Following
Question Correct Answer Your Answer
Air-freight It is the best quality type of transportation available. It is the best quality type of transportation available.
Inventory carrying cost It increases as the quantity ordered increases. It increases as the quantity ordered increases.
Order processing cost It decreases as the quantity ordered increases. It decreases as the quantity ordered increases.
Pipe-line It is used to transport petroleum products to refineries. It is used to transport petroleum products to refineries.
Multiple Choice Single Answer
Question It is the process of influencing one's behaviour by sharing ideas, feelings and information.
Correct Answer Communication
Your Answer Communication
Multiple Choice Single Answer
Question Competition develops in which stage of Product life cycle?
Correct Answer Maturity
Your Answer Growth
Select The Blank
Question ________ is a delivery of standard of living to society
Correct Answer Marketing
Your Answer Marketing
True/False
Question "Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer True
Your Answer True
Select The Blank
Question Skimming pricing involves________ risk.
Correct Answer Low
Your Answer Low
Multiple Choice Single Answer
Question It is his duty to analyse and convert data to information
Correct Answer Researcher
Your Answer Researcher
Multiple Choice Single Answer
Question What is diversification?
Correct Answer New product-New market
Your Answer New product-Existing market
True/False
Question Secondary data is cheaper and faster to collect than primary data
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Interpersonal communication is between:
Correct Answer Source and receiver
Your Answer Source and receiver
Select The Blank
Question ________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying customer
wants.
Correct Answer Product
Your Answer Product
Multiple Choice Single Answer
Question New products enter the market and old customers make repeat purchase during which stage of product life cycle?
Correct Answer Growth
Your Answer Growth
Select The Blank
Question Customers are brand,style and type conscious when buying ________ products.
Correct Answer Special
Your Answer Special
True/False
Question Consumer needs are matched with the company capabilities and goals in marketing process.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question A business is a system consisting of following elements
Correct Answer Input and output , Objectives , Process and feedback
Your Answer Input and output , Objectives , Process and feedback
Select The Blank
Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept.
Correct Answer Total cost
Your Answer Total cost
True/False
Question After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question What are variable costs?
Correct Answer Material , Labour
Your Answer Material , Labour
Select The Blank
Question ________ is seen as an integral process that converts materials into goods
Correct Answer Systems
Your Answer Systems
Multiple Choice Multiple Answer
Question Market segmentation can be done on the basis of following factors
Correct Answer Psychographic , Demographic , Geographic
Your Answer Psychographic , Demographic , Geographic
Multiple Choice Single Answer
Question It is the most influential primary reference group shaping a buyer's behaviour
Correct Answer Family
Your Answer Family
Multiple Choice Multiple Answer
Question Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government market
Your Answer Reseller market , Industrial market , Government market
Multiple Choice Single Answer
Question The tool that a sender uses to reach to the receiver is called:
Correct Answer Message
Your Answer Message
True/False
Question Marketing concept has application only in profit oriented businesses.
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question Money is invested by way of
Correct Answer Debt , Equity
Your Answer Debt , Equity , Return
Match The Following
Question Correct Answer Your Answer
This refers to the number of product items within each product line. Product depth Product depth
This includes all product item's a company offers. Product mix Product mix
This is a group of products that are related. Product line. Product line.
This is the total number of product lines. Product breadth Product breadth
Multiple Choice Multiple Answer
Question An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , Few stars
Multiple Choice Single Answer
Question A centralised inventory means
Correct Answer Building and stocking one warehouse
Your Answer Building and stocking one warehouse
Select The Blank
Question Product ________ plays a major role in distribution strategy.
Correct Answer Awareness
Your Answer Awareness
True/False
Question Firms that lack promotional capabilities rely on middlemen.
Correct Answer True
Your Answer True
Select The Blank
Question An organisational assessment uncovers________
Correct Answer Weaknesses
Your Answer Weaknesses
Multiple Choice Multiple Answer
Question The tangible inputs in a business are
Correct Answer Capital , Machine , Time
Your Answer Capital , Machine
Multiple Choice Multiple Answer
Question Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends
Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends
Select The Blank
Question In production era , demand is ________ than supply
Correct Answer Greater
Your Answer Greater
True/False
Question "Promotion" is considered in conjunction with "Convenience" .
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question The external sources of Primary data are :
Correct Answer Retailer , Wholesaler , Libraries
Your Answer Retailer , Wholesaler , Libraries
Multiple Choice Single Answer
Question It is the relative difficulty in understanding or using the product
Correct Answer Complexity
Your Answer Complexity
Multiple Choice Single Answer
Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue.
Correct Answer Demand elasticity
Your Answer Demand elasticity
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