LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question It concentrates on organisation design and work flow
Correct Answer Flotilla
Your Answer Statistical quality control
Select The Blank
Question ________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer Selective
Your Answer Selective
Multiple Choice Multiple Answer
Question The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix
Your Answer Marketing mix , Customer mix , Buyer mix
Select The Blank
Question Specific ________ emerge from broad stratefgies
Correct Answer Tactics
Your Answer Objectives
Multiple Choice Single Answer
Question What is Market development?
Correct Answer Existing product-New market
Your Answer New product-New market
Multiple Choice Multiple Answer
Question Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Demographic
Select The Blank
Question There are more number of substitutes for ________ products.
Correct Answer Multi use
Your Answer Multi use
Multiple Choice Multiple Answer
Question These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough
Your Answer Sold on basis of benefits , Quality control is tough
Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following factors:
Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Select The Blank
Question Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price
Your Answer Quality
Select The Blank
Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Integral
Select The Blank
Question ________is a strong internal stimulus impelling action
Correct Answer Drive
Your Answer Drive
True/False
Question Market foreacsts are available from sources like government
Correct Answer False
Your Answer True
Multiple Choice Multiple Answer
Question Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators
Your Answer Manufacturer , Customer , Middlemen , Warehouse operators
True/False
Question Consumer behaviour is more challenging across international border.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Manufacturers offering variety of price promotions to their middlemen is called
Correct Answer Trade promotion
Your Answer Trade-in allowance
Select The Blank
Question Total cost is the sum of ________ + Variable cost.
Correct Answer Fixed cost
Your Answer Fixed cost
Multiple Choice Multiple Answer
Question Money is invested by way of
Correct Answer Debt , Equity
Your Answer Risk , Equity
Select The Blank
Question ________ describes a person's favourable or unfavourable action tendencies towards object
Correct Answer Attitudes
Your Answer Attitudes
Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales
Match The Following
Question Correct Answer Your Answer
Wide market coverage is achieved. Intensive distribution. Intensive distribution.
Helps in the process of matching demand and supply. Marketing channel Marketing channel
No intermediaries between producer and consumer. Direct channel Direct channel
Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration
True/False
Question Logistics is an area of potentially high cost saving and improves customer satisfaction.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Decline in buying power due to price levels rising more rapidly than income is called
Correct Answer Inflation
Your Answer Inflation
True/False
Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the
product's market price
Correct Answer False
Your Answer True
Select The Blank
Question ________ measures actual sales and not intentions to buy
Correct Answer Market tests
Your Answer Market tests
Multiple Choice Single Answer
Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments
Correct Answer Reserve the right to play
Your Answer Reserve the right to play
Multiple Choice Single Answer
Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total
satisfaction), is less than the previous unit. This is called
Correct Answer Law of diminishing marginal utility
Your Answer Law of diminishing marginal utility
Multiple Choice Single Answer
Question New product forms and brands enter in which stage of product life cycle?
Correct Answer Growth
Your Answer Introductory
Select The Blank
Question ________ leads to generalisation where similar stimulus generate the same kind of response
Correct Answer Reinforcement
Your Answer Cues
True/False
Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Technology , Social class , Culture
Multiple Choice Multiple Answer
Question Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Packaging , Mass media
True/False
Question After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer
Multiple Choice Multiple Answer
Question Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government market
Your Answer Reseller market , Industrial market , Government market
Multiple Choice Multiple Answer
Question Research design is classified as :
Correct Answer Function , Methodology
Your Answer Function , Methodology , Predictive , Experimental
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
True/False
Question "Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Categories of adopters are
Correct Answer Innovators , Early adopters , Laggards
Your Answer Innovators , Early adopters , Late adopters , Laggards
True/False
Question Secondary data is cheaper and faster to collect than primary data
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question This method enables the forecaster to take into consideration seasonal fluctuations and long term
fluctuations
Correct Answer Time Series Analysis
Your Answer Time Series Analysis
Select The Blank
Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer Title
Your Answer Title
True/False
Question "Promotion" is considered in conjunction with "Convenience" .
Correct Answer False
Your Answer True
Multiple Choice Single Answer
Question To serve a market segment profitably means
Correct Answer Sales revenue generated is more than cost of marketing effort
Your Answer Sales revenue generated is more than cost of marketing effort
Multiple Choice Multiple Answer
Question Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends
Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation
Match The Following
Question Correct Answer Your Answer
Motivational research It analyses consumer motives It is used to forecast future values such as sales revenue etc
Historical research Uses past experiences to find solutions Uses past experiences to find solutions
Survey research Obtains data from respondents in person Obtains data from respondents in person
Experimental research One factor is constant and holding other factors Tests hypothesis about the relationship between
dependent variables
LIST OF ATTEMPTED
QUESTIONS AND ANSWERS
Multiple Choice Multiple Answer
Question What is break down approach
Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on
economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at
total sales
Your Answer Economic forecasts are available from industry trade associations , Market and sales potential is based on
economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at
total sales
Multiple Choice Single Answer
Question New product forms and brands enter in which stage of product life cycle?
Correct Answer Growth
Your Answer Introductory
Multiple Choice Single Answer
Question This forecasting method is based on the opinion of company's officers
Correct Answer Executive Judgement
Your Answer Executive Judgement
Multiple Choice Single Answer
Question "Law of demand" is
Correct Answer More units of product are demanded at lower price
Your Answer More units of product are demanded at lower price
Multiple Choice Single Answer
Question These items are directly bought by industrial buyers from producers rather than the middlemen
Correct Answer Expensive
Your Answer Expensive
Multiple Choice Multiple Answer
Question Forecasting methods for existing products are
Correct Answer Simple trend analysis , Time series analysis , Correlation method
Your Answer Simple trend analysis , Time series analysis , Correlation method
Multiple Choice Single Answer
Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction),
is less than the previous unit. This is called
Correct Answer Law of diminishing marginal utility
Your Answer Law of diminishing marginal utility
Select The Blank
Question Total cost is the sum of ________ + Variable cost.
Correct Answer Fixed cost
Your Answer Fixed cost
Select The Blank
Question The research objectives are stated as ________ to be tested
Correct Answer Hypothesis
Your Answer Hypothesis
Select The Blank
Question ________ leads to market fragmentation.
Correct Answer Competition
Your Answer Commercialisation
Select The Blank
Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Integral
Multiple Choice Single Answer
Question New products enter the market and old customers make repeat purchase during which stage of product life cycle?
Correct Answer Growth
Your Answer Growth
Multiple Choice Single Answer
Question Which is the products that potential customers do not know about it or they do not want yet.
Correct Answer Unsought
Your Answer Unsought
Multiple Choice Single Answer
Question Profits are negative in which stage of product life cycle?
Correct Answer Introductory
Your Answer Introductory
Multiple Choice Multiple Answer
Question Conditions for a Successful Communication are :
Correct Answer Sender transmits message , Receiver receives message
Your Answer Sender transmits message , Receiver receives message , Message has meaning
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form
Select The Blank
Question Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer Impulse
Your Answer Impulse
True/False
Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Time factor
Multiple Choice Multiple Answer
Question Characteristics of mass market strategy are :
Correct Answer One market mix for target market , One distribution and promotion strategy
Your Answer One market mix for target market , One distribution and promotion strategy
Multiple Choice Single Answer
Question One mass market served with one basic product throughout is called:
Correct Answer Market aggregation
Your Answer Market segmentation
Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following factors:
Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Your Answer Objectives, Strategies, Situation assessment, Organisation mission , Resources
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession
Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary
Multiple Choice Single Answer
Question Members of this group are average white and blue collar workers who aim for better living
Correct Answer Middle class
Your Answer Middle class
Multiple Choice Single Answer
Question The price cut causes large increase in quantity sold and price rise results in fall in quantity sold. This demand is
called
Correct Answer Price elastic
Your Answer Price elastic
True/False
Question Augmented product includes the actual product plus any additional services such as maintenance, intallation etc.
Correct Answer True
Your Answer True
True/False
Question Each product and brand has a status symbol potential
Correct Answer True
Your Answer False
True/False
Question "Promotion" is considered in conjunction with "Convenience" .
Correct Answer False
Your Answer False
Select The Blank
Question ________ is an important tool for planning and controlling the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast
Match The Following
Question Correct Answer Your Answer
Cash discount Given for paying promptly Given for paying promptly
Trade discount Reduction in list price to channel menbers Reduction in list price to channel menbers
Cumulative quantity discount Discount percetage increases as the quantity purchased increases Discount percetage increases as
the quantity purchased increases
Non-cumulative quantity discount Applies to a single order Applies to a single order
True/False
Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and
situations.
Correct Answer True
Your Answer True
True/False
Question Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Mr "X" has recently been chucked out from his job and is now searching for a new one.His unemployment is
called
Correct Answer Functional
Your Answer Structural
True/False
Question Product concept testing through physical presentation increase the reliability of test.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Market segmentation can be done on the basis of following factors
Correct Answer Psychographic , Demographic , Geographic
Your Answer Psychographic , Demographic , Geographic
Match The Following
Question Correct Answer Your Answer
Ballast business Fit well but low opportunities Fit well but low opportunities
Gap analysis Difference between desired and projected performance Difference between desired and projected
performance
Corporate parenting Managing SBU's by a corporate Managing SBU's by a corporate
Heartland business Give the highest priority Give the highest priority
Multiple Choice Multiple Answer
Question Types of product classification
Correct Answer Consumables , Durables , Services
Your Answer Durables , Services , Emergency
Multiple Choice Multiple Answer
Question Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators
Your Answer Manufacturer , Middlemen , Warehouse operators
Select The Blank
Question ________ is a broad plan of action for using an organisation's resources to accomplish a objective
Correct Answer Strategy
Your Answer Strategy
Multiple Choice Single Answer
Question What is Recurrent data?
Correct Answer Routinely collected data
Your Answer Routinely collected data
True/False
Question Demand is highly elastic for industrial goods
Correct Answer False
Your Answer False
Select The Blank
Question ________ describes a person's favourable or unfavourable action tendencies towards object
Correct Answer Attitudes
Your Answer Beliefs
Multiple Choice Multiple Answer
Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix
elements.
Correct Answer Sales management , Advertising
Your Answer Sales management , Advertising
Multiple Choice Single Answer
Question An example of Want is :
Correct Answer Continental food
Your Answer Continental food
Multiple Choice Single Answer
Question Doctor's services in an emergency are called which type of products?
Correct Answer Unsought
Your Answer Speciality
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Single Answer
Question A superior product is priced at
Correct Answer Above market level
Your Answer Above market level
Multiple Choice Multiple Answer
Question Factors affecting demand of a product?
Correct Answer Population , Increase in buying power
Your Answer Population , Increase in buying power , Decrease in buying power , Buyer preferences
True/False
Question The cultural environment shows long term trends towards a hedonistic society.
Correct Answer True
Your Answer False
Multiple Choice Multiple Answer
Question Marketing channels for consumer products is longer because
Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to
detect.
Your Answer Number of consumers are more , Consumers buy smaller quantities
Multiple Choice Single Answer
Question This forecasting method is based on the opinion of company's officers
Correct Answer Executive Judgement
Your Answer Executive Judgement
Select The Blank
Question ________ research involves using past experiences to find solutions to marketing problems
Correct Answer Historical
Your Answer Historical
Multiple Choice Single Answer
Question This approach estimates sales potential of a territory by estimating the number of units of a product category
that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory
Correct Answer Buildup approach
Your Answer Build down approach
True/False
Question Internal records such as sales reports, cost and accounting information are expensive to obtain.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
Multiple Choice Single Answer
Question Which is the shortest marketing channel for an industrial product?
Correct Answer Producer--->Industrial user
Your Answer Producer--->Industrial user
Multiple Choice Multiple Answer
Question When is demand price elastic?
Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease
Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease
Multiple Choice Multiple Answer
Question These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough
Your Answer Sold on basis of benefits , Quality control is tough
Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession
Multiple Choice Single Answer
Question It is a reduction in list price granted to channel members for performing marketing functions
Correct Answer Trade discount
Your Answer Trade discount
True/False
Question Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit
Correct Answer True
Your Answer True
True/False
Question Augmented product includes the actual product plus any additional services such as maintenance, intallation
etc.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question What factors constitute natural environment?
Correct Answer Natural resources
Your Answer Natural resources
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form
Select The Blank
Question ________ method is suitable for products with a stable demand pattern
Correct Answer Simple trend analysis
Your Answer Simple trend analysis
Select The Blank
Question ________ provides more information than Advertising and is relatively inexpensive.
Correct Answer Publicity
Your Answer Public relations
Select The Blank
Question ________ is an important tool for planning and controlling the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales volume
Select The Blank
Question The demand for a product is ________ when price cut causes revenue to increase.
Correct Answer Price elastic
Your Answer Price elastic
Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Supplier
Select The Blank
Question The benefits of a change in process are defined in terms of ________ cost savings
Correct Answer Labour
Your Answer Labour
True/False
Question The hypothesis may prove to be either right or wrong
Correct Answer True
Your Answer True
Select The Blank
Question Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price
Your Answer Sales volume
Multiple Choice Multiple Answer
Question Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Social class , Culture
Multiple Choice Multiple Answer
Question Adoption rate will be higher and faster if the product has
Correct Answer Lower price , Greater utility , Compatability with society
Your Answer Lower price , Greater utility , Compatability with society
Multiple Choice Single Answer
Question It is an approach to cost reduction in which components are studied to determine if they can be made by
cheaper methods of production
Correct Answer Product Value Analysis
Your Answer Cost Value Analysis
Select The Blank
Question More ________ is involved in sales to industrial buyers than consumers
Correct Answer Money
Your Answer Money
True/False
Question Market segmentation is the decision to identify different groups that compose the market and to develop specific
product for each of these groups.
Correct Answer False
Your Answer True
Multiple Choice Single Answer
Question Product classification is based on
Correct Answer Buyer behaviour
Your Answer Quality difference
True/False
Question Marketing and production costs are high in multi-segment strategy
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question General Electric Matrix is divided into how many cells
Correct Answer 9
Your Answer 9
Match The Following
Question Correct Answer Your Answer
Demand elasticity Effect on price due to change in quantity demanded and revenue Effect on price due to change in quantity
demanded and revenue
Law of demand More units are demanded at lower price More units are demanded at lower price
Change in demand More or less units are bought despite no change in price More or less units are bought despite no change in
price
Change in quantity demanded Increase in quantity demanded due to reduction in price Increase in quantity demanded
due to reduction in price
True/False
Question Secondary data is cheaper and faster to collect than primary data
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question In which stage of product life cycle , reference group influence is strong in product and brand choice
Correct Answer Growth
Your Answer Maturity
Multiple Choice Multiple Answer
Question The external sources of Primary data are :
Correct Answer Retailer , Wholesaler , Libraries
Your Answer Retailer , Wholesaler
Select The Blank
Question The cost of warehousing, transportation, inventory and handling products together constitutes ________
concept.
Correct Answer Total cost
Your Answer Optimisation cost
Select The Blank
Question ________ leads to generalisation where similar stimulus generate the same kind of response
Correct Answer Reinforcement
Your Answer Reinforcement
Multiple Choice Multiple Answer
Question The areas which become active after promotion budgets have been set and funds are allocated to promotion
mix elements.
Correct Answer Sales management , Advertising
Your Answer Sales promotion , Advertising
Select The Blank
Question Concentration on that segment of market which has the maximum number of people is called ________
Correct Answer Market fallacy
Your Answer Target market
Multiple Choice Multiple Answer
Question Forecasting methods for existing products are
Correct Answer Simple trend analysis , Time series analysis , Correlation method
Your Answer Simple trend analysis , Time series analysis
Multiple Choice Multiple Answer
Question A business is a system consisting of following elements
Correct Answer Input and output , Objectives , Process and feedback
Your Answer Input and output , Process and feedback
True/False
Question Storage helps firms balance supply and demand.
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer Your Answer
Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure oligopoly
Only one seller and no competition permitted legally Monopoly Pure monopoly
Few sellers but account for bulk of industry's sales Oligopoly Monopolistic
Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Oligopoly
Multiple Choice Multiple Answer
Question Categories of adopters are
Correct Answer Innovators , Early adopters , Laggards
Your Answer Innovators , Early adopters , Late adopters
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Multiple Answer
Question Trade promotions include
Correct Answer Push money allowance , Promotional allowance
Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance
Multiple Choice Single Answer
Question What is diversification?
Correct Answer New product-New market
Your Answer New product-New market
Select The Blank
Question A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer Less
Select The Blank
Question ________ is a delivery of standard of living to society
Correct Answer Marketing
Your Answer Marketing
Multiple Choice Single Answer
Question This discount is offered to customers to encourage them to remain loyal buyers
Correct Answer Quantity discount
Your Answer Quantity discount
Multiple Choice Single Answer
Question Which is the shortest marketing channel for an industrial product?
Correct Answer Producer--->Industrial user
Your Answer Producer--->Industrial user
Select The Blank
Question In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the
same time
Correct Answer Variable
Your Answer Variable
Select The Blank
Question More ________ is involved in sales to industrial buyers than consumers
Correct Answer Money
Your Answer Money
Multiple Choice Single Answer
Question This strategic posture plays a leadership role in establishing how the industry operates
Correct Answer Shapers
Your Answer Adapters
Multiple Choice Multiple Answer
Question For exchange to take place, which conditions must be satisfied ?
Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might
be of value to the other party
Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might
be of value to the other party
Select The Blank
Question Optimum marketing mix is obtained using analysis, ________, implementation and control.
Correct Answer Planning
Your Answer Planning
Multiple Choice Multiple Answer
Question Factors affecting demand of a product?
Correct Answer Population , Increase in buying power
Your Answer Population , Increase in buying power , Decrease in buying power , Buyer preferences
ultiple Choice Multiple Answer
Question Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible
Your Answer Dependable , Measurable
True/False
Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees
Correct Answer True
Your Answer True
Select The Blank
Question Skimming pricing involves________ risk.
Correct Answer Low
Your Answer Low
True/False
Question Product concept testing through physical presentation increase the reliability of test.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question It is the process of selecting people for company positions and developing skills and abilities for assignments in
the company
Correct Answer Staffing
Your Answer Staffing
Multiple Choice Single Answer
Question It is is the data which has been converted to a useful form for decision making
Correct Answer Information
Your Answer Information
Select The Blank
Question ________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing
Multiple Choice Multiple Answer
Question What are psychogenetic needs
Correct Answer Belonging , Recognition
Your Answer Belonging , Recognition
Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence
Select The Blank
Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low
level job.
Correct Answer Underemployment
Your Answer Unemployment
True/False
Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest
Correct Answer True
Your Answer True
Select The Blank
Question ________ is a descriptive thought that a person holds about something
Correct Answer Belief
Your Answer Attitude
True/False
Question The cultural environment shows long term trends towards a hedonistic society.
Correct Answer True
Your Answer True
True/False
Question Each product and brand has a status symbol potential
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them
Correct Answer Planning
Your Answer Planning
Multiple Choice Single Answer
Question The organisation focusses attention on one market segment and develops one marketing mix for that
segment.This is known as :
Correct Answer Concentration
Your Answer Concentration
True/False
Question Warehouses are needed when supply sources and markets are located close by.
Correct Answer False
Your Answer False
Select The Blank
Question ________ is seen as an integral process that converts materials into goods
Correct Answer Systems
Your Answer Systems
Match The Following
Question Correct Answer Your Answer
Ballast business Fit well but low opportunities Fit well but low opportunities
Gap analysis Difference between desired and projected performance Difference between desired and projected
performance
Corporate parenting Managing SBU's by a corporate Managing SBU's by a corporate
Heartland business Give the highest priority Give the highest priority
Multiple Choice Multiple Answer
Question The participants in a communication process are :
Correct Answer Source , Recipient
Your Answer Source , Recipient
Multiple Choice Multiple Answer
Question Conditions for a Successful Communication are :
Correct Answer Sender transmits message , Receiver receives message
Your Answer Sender transmits message , Receiver receives message , Message has meaning
Multiple Choice Multiple Answer
Question Adoption rate will be higher and faster if the product has
Correct Answer Lower price , Greater utility , Compatability with society
Your Answer Lower price , Greater utility , Compatability with society
True/False
Question Macro environment is composed of the major forces that pose opportunities and create threat for the Co.
Correct Answer True
Your Answer False
True/False
Question Experimental research involves obtaining data from respondents in person, mail or by phone
Correct Answer False
Your Answer False
True/False
Question Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question What is Marginal cost?
Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than
average revenue
Your Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than
average revenue
Multiple Choice Multiple Answer
Question Types of strategic business units are :
Correct Answer Stars , Cash cows , Question marks
Your Answer Stars , Cash cows , Question marks , Goats
Multiple Choice Multiple Answer
Question What is break down approach
Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on
economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at
total sales
Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on
economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at
total sales
Multiple Choice Single Answer
Question Minimum number of segments in a multi segment strategy:
Correct Answer 2
Your Answer 2
True/False
Question Storage helps firms balance supply and demand.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Here the organisation acquires the operations of one or more other organisations on the same level.
Correct Answer Horizontal integration
Your Answer Horizontal integration
Match The Following
Question Correct Answer Your Answer
This refers to the number of product items within each product line. Product depth Product depth
This includes all product item's a company offers. Product mix Product mix
This is a group of products that are related. Product line. Product line.
This is the total number of product lines. Product breadth Product breadth
Multiple Choice Single Answer
Question Source credibility is :
Correct Answer Receiver's perception regarding belief on sender.
Your Answer Receiver's perception regarding belief on sender.
Multiple Choice Multiple Answer
Question Business is rated on which dimensions
Correct Answer Market attractiveness , Business strength
Your Answer Market attractiveness , Business strength , Profit margin , Competition level
Select The Blank
Question ________ is a part of the company that has a separate mission and objectives
Correct Answer SBU
Your Answer SBU
No comments:
Post a Comment