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SCDL Subjects


List of all subjects on SCDL PGDBA

SCDL PGDBA Assignments/Sample Papers (I & II Semester)



SCDL PGDBA Assignments/Sample Papers (Specialization – MARKETING)

  • Consumer Behaviour
  • Sales and Distribution Management
  • Advertising and Public Relations 
  • Strategic Management
  • International Marketing
  • Marketing Research
  • Services Marketing and Brand Management
  • B2B Marketing
  • Virtual Marketing

SCDL PGDBA Assignments/Sample Papers (Specialization – HUMAN RESOURCE)

  • Personnel Administration
  • Human Resource Development and Training
  • Industrial Relations
  • Strategic Management
  • Organizational Development
  • Performance and Potential Management
  • Compensation Management
  • Strategic HR TQM and HR
  • Labour Laws

SCDL PGDBA Assignments/Sample Papers (Specialization – FINANCE)


SCDL PGDBA Assignments/Sample Papers (Specialization – OPERATIONS)


SCDL PGDBA Assignments/Sample Papers (Specialization – CRM)


SCDL PGDIT Assignments/Sample Papers



Marketing Management - A012


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank
Question   A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer Less

True/False
Question   Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value.
Correct Answer True
Your Answer True

True/False
Question   Companies apply a variety of price adjustment strategies to account for differences in customer segments and
situations.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   Marketer has no control over setting the price in which type of market structure?
Correct Answer Competition
Your Answer Monopoly

True/False
Question   Market foreacsts are available from sources like government
Correct Answer False
Your Answer False

Select The Blank
Question   ________ allowance is used to communicate about the values of the product and special event
Correct Answer Promotion
Your Answer Promotion

True/False
Question   Marketing and production costs are high in multi-segment strategy
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   These products move through short channels:
Correct Answer Eggs, Bread , Clothing , Cement
Your Answer Eggs, Bread , Cement

True/False
Question   In pure competition many sellers and buyers are there and have major effect on demand and supply of the
product's market price
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   Trade promotions include
Correct Answer Push money allowance , Promotional allowance
Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance

Select The Blank
Question   Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer Impulse
Your Answer Impulse

True/False
Question   Augmented product includes the actual product plus any additional services such as maintenance, intallation
etc.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough
Your Answer Sold on basis of benefits , Quality control is tough

Multiple Choice Multiple Answer
Question   Total cost includes :
Correct Answer Fixed cost , Variable cost
Your Answer Fixed cost , Variable cost

Select The Blank
Question   The factor of satisfaction and ________ motives are consistent in society
Correct Answer Profit
Your Answer Exchange

Multiple Choice Single Answer
Question   An example of Want is :
Correct Answer Continental food
Your Answer Continental food

Multiple Choice Multiple Answer
Question   What are variable costs?
Correct Answer Material , Labour
Your Answer Material , Labour

Multiple Choice Single Answer
Question   A centralised inventory means
Correct Answer Fast delivery to customers
Your Answer Building and stocking one warehouse

Select The Blank
Question   In production era , demand is ________ than supply
Correct Answer Greater
Your Answer Not consistent

Select The Blank
Question   Buyer's response in ________ method may not be applicable in other markets
Correct Answer Market tests
Your Answer Simple trend analysis

Multiple Choice Multiple Answer
Question   Categories of adopters are
Correct Answer Innovators , Early adopters , Laggards
Your Answer Innovators , Early adopters , Laggards

Multiple Choice Single Answer
Question   D in AIDA stands for :
Correct Answer Desire
Your Answer Demand

Multiple Choice Multiple Answer
Question   Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Demographic

Match The Following
Question   Correct Answer Your Answer
Feedback Communication from receiver to sender Communication from receiver to sender
Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as
messages
Decoding Interpreting the message by receiver Interpreting the message by receiver
Noise It interferes with communication process It interferes with communication process

Select The Blank
Question   ________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer Selective
Your Answer Selective

Multiple Choice Single Answer
Question   What is Market Penetration?
Correct Answer Existing product-Existing market
Your Answer New product-Existing market

Multiple Choice Single Answer
Question   Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer Prestige
Your Answer Prestige

Select The Blank
Question   ________ concept increases the efficiency of economic system
Correct Answer Marketing
Your Answer Marketing

Multiple Choice Multiple Answer
Question   What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur
Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur

Select The Blank
Question   ________cost accounting measures the cost of producing and ignores the cost of non-producing
Correct Answer Traditional
Your Answer Modern

Multiple Choice Multiple Answer
Question   Concept of marketing includes study of
Correct Answer Transaction , Transfer , Exchange
Your Answer Transaction , Transfer , Exchange

Multiple Choice Single Answer
Question   General Electric Matrix is divided into how many cells
Correct Answer 9
Your Answer 4

Multiple Choice Multiple Answer
Question   Research design is classified as :
Correct Answer Function , Methodology
Your Answer Function , Methodology

Match The Following
Question   Correct Answer Your Answer
Customer is the focal point in Marketing Marketing
Tangible sources Capital, machines,raw material Capital, machines,raw material
Intangible sources Information, time and technology Information, time and technology
Consumer to producer Backward communication Backward communication

Multiple Choice Multiple Answer
Question   The external sources of Primary data are :
Correct Answer Retailer , Wholesaler , Libraries
Your Answer Retailer , Wholesaler

True/False
Question   Executive judgement technique may be used to supplement other techniques
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   It refers to formal and informal rules, regulations and procedures that complements the company structure
Correct Answer Systems
Your Answer Strategy

Multiple Choice Single Answer
Question   Deciding on the number of intermediaries to be employed by a producer is called:
Correct Answer Intensity distribution
Your Answer Exclusive distribution

Select The Blank
Question   ________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer Marketing
Your Answer Selling

Multiple Choice Multiple Answer
Question   The areas which become active after promotion budgets have been set and funds are allocated to promotion
mix elements.
Correct Answer Sales management , Advertising
Your Answer Sales promotion , Advertising

Select The Blank
Question   ________ is seen as an integral process that converts materials into goods
Correct Answer Systems
Your Answer Systems

Select The Blank
Question   ________ is a part of the company that has a separate mission and objectives
Correct Answer SBU
Your Answer Strategic planning

True/False
Question   Indirect channels for industrial products are longer than consumer product channels.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   What is break down approach
Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on
economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at
total sales
Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on
economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at
total sales

Multiple Choice Single Answer
Question   Which is the shortest marketing channel for an industrial product?
Correct Answer Producer--->Industrial user
Your Answer Producer--->Industrial user

Multiple Choice Multiple Answer
Question   Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Packaging , Mass media

True/False
Question   Warehouses are needed when supply sources and markets are located close by.
Correct Answer False
Your Answer False


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer
Question   What is Statistical Quality Control(SQC)
Correct Answer Instantly spots malfunctions and show where they occur , Identifies quality and productivity from a production
process , Identifies impact of any change on performance
Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance ,
Integrates manufacturing with business strategy

Multiple Choice Single Answer
Question   The tool that a sender uses to reach to the receiver is called:
Correct Answer Message
Your Answer Message

Multiple Choice Multiple Answer
Question   The tangible inputs in a business are
Correct Answer Capital , Machine , Time
Your Answer Capital , Machine , Time

Multiple Choice Single Answer
Question   Organisations that acquire goods and services that are sold/rented and supplied to others
Correct Answer Industrial Market
Your Answer Industrial Market

Multiple Choice Multiple Answer
Question   These products move through short channels:
Correct Answer Eggs, Bread , Clothing , Cement
Your Answer Eggs, Bread , Clothing , Cement

Select The Blank
Question   Skimming pricing involves________ risk.
Correct Answer Low
Your Answer Low

Multiple Choice Single Answer
Question   The company earns an acceptable rate of return on their net sales.This profitability objective is called:
Correct Answer Target return
Your Answer Target return

Match The Following
Question   Correct Answer Your Answer
Customer is the focal point in Marketing Marketing
Tangible sources Capital, machines,raw material Capital, machines,raw material
Intangible sources Information, time and technology Information, time and technology
Consumer to producer Backward communication Backward communication

Multiple Choice Single Answer
Question   Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary

Select The Blank
Question   ________ is some characteristic of people in the market that helps in dividing it.
Correct Answer Factor
Your Answer Age

Multiple Choice Single Answer
Question   The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession

True/False
Question   Internal records such as sales reports, cost and accounting information are expensive to obtain.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   What is Marginal cost?
Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than
average revenue
Your Answer The additional cost of each unit of product , Marginal revenue is less than average revenue , It is useful for new
products

Multiple Choice Single Answer
Question   Maximum number of new product ideas come from
Correct Answer Internal sources
Your Answer Customers

Select The Blank
Question   In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the
same time
Correct Answer Variable
Your Answer Variable

True/False
Question   Formal planning provides clearer performance standards.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   For exchange to take place, which conditions must be satisfied ?
Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might
be of value to the other party
Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might
be of value to the other party

Multiple Choice Multiple Answer
Question   What are variable costs?
Correct Answer Material , Labour
Your Answer Material , Labour

Multiple Choice Single Answer
Question   The price of a product is determined by estimating the cost of producing and marketing and then add a
percentage of profits. This orientation is called:
Correct Answer Cost
Your Answer Cost

Multiple Choice Multiple Answer
Question   Business is rated on which dimensions
Correct Answer Market attractiveness , Business strength
Your Answer Market attractiveness , Business strength , Competition level

Multiple Choice Single Answer
Question   Production creates which type of utility
Correct Answer Form
Your Answer Form

Select The Blank
Question   ________ measures actual sales and not intentions to buy
Correct Answer Market tests
Your Answer Simple trend analysis

Multiple Choice Single Answer
Question   Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural
Your Answer Behavioural

Multiple Choice Single Answer
Question   Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales

Select The Blank
Question   Product ________ plays a major role in distribution strategy.
Correct Answer Awareness
Your Answer Awareness

Multiple Choice Single Answer
Question   In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence

Multiple Choice Multiple Answer
Question   The culture of a company is conveyed through
Correct Answer Myths , Rituals , Rites
Your Answer Rites , Myths , Rituals

True/False
Question   Marketing involves a backward communication from consumer to producer
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   To avoid price competition, Marketer will set which of the following price?
Correct Answer At market level
Your Answer At market level

Select The Blank
Question   Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer Impulse
Your Answer Impulse

True/False
Question   "Promotion" is considered in conjunction with "Convenience" .
Correct Answer False
Your Answer False

True/False
Question   Product concept testing through physical presentation increase the reliability of test.
Correct Answer True
Your Answer True

Select The Blank
Question   ________ is a descriptive thought that a person holds about something
Correct Answer Belief
Your Answer Belief

Multiple Choice Single Answer
Question   Quantity discrepancy for a convenience product in a marketing channel is adjusted by :
Correct Answer Retailer
Your Answer Producer

Select The Blank
Question   Optimum marketing mix is obtained using analysis, ________, implementation and control.
Correct Answer Planning
Your Answer Planning

Multiple Choice Single Answer
Question   The frequency at which a product is used is called ?
Correct Answer Usage rate
Your Answer Usage rate

True/False
Question   Augmented product includes the actual product plus any additional services such as maintenance, intallation
etc.
Correct Answer True
Your Answer True

True/False
Question   Inndustrial goods are sold to end-users for personal consumption.
Correct Answer False
Your Answer False

True/False
Question   The demand for necessities tends to be more price elastic than the demand for luxury products.
Correct Answer False
Your Answer True

Multiple Choice Single Answer
Question   It indicates the degree of differentiation
Correct Answer Structure
Your Answer Status

Multiple Choice Multiple Answer
Question   Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends
Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends

Select The Blank
Question   ________ routinely performs all functions on recurrent, internal and external data
Correct Answer Recurrent data system(RDS)
Your Answer Recurrent data system(RDS)

Multiple Choice Multiple Answer
Question   The participants in a communication process are :
Correct Answer Source , Recipient
Your Answer Source , Recipient

Multiple Choice Single Answer
Question   A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

Multiple Choice Multiple Answer
Question   Features of Question   Marks?
Correct Answer High growth , Low share SBUs
Your Answer High growth , Low share SBUs

Match The Following
Question   Correct Answer Your Answer
Biogenetic needs Hunger, Thirst Hunger, Thirst
Actual self concept How person views himself How person views himself
Others self concept How the person thinks others see him How the person thinks others see him
Personality Deference, Autonomy Esteem, Recognition

True/False
Question   Marketer discourages his brand users for brand switching.
Correct Answer True
Your Answer True


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question   4p's of of Marketing should be considered in conjunction with
Correct Answer 4C's
Your Answer 4C's

True/False
Question   Sales contests, consumer contests are examples of public relations.
Correct Answer False
Your Answer False

Select The Blank
Question   Buyer's response in ________ method may not be applicable in other markets
Correct Answer Market tests
Your Answer Market tests

True/False
Question   The hypothesis may prove to be either right or wrong
Correct Answer True
Your Answer True

Select The Blank
Question   ________ is seen as an integral process that converts materials into goods
Correct Answer Systems
Your Answer Systems

Multiple Choice Single Answer
Question   It is the process of influencing one's behaviour by sharing ideas, feelings and information.
Correct Answer Communication
Your Answer Communication

Select The Blank
Question   Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer Standardisation
Your Answer Standardisation

True/False
Question   Market segmentation is the decision to identify different groups that compose the market and to develop specific
product for each of these groups.
Correct Answer False
Your Answer True

True/False
Question   Companies apply a variety of price adjustment strategies to account for differences in customer segments and
situations.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   The participants in a communication process are :
Correct Answer Source , Recipient
Your Answer Source , Recipient

Multiple Choice Multiple Answer
Question   Features of Question   Marks?
Correct Answer High growth , Low share SBUs
Your Answer High growth , Low share SBUs

Multiple Choice Single Answer
Question   Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange

Multiple Choice Single Answer
Question   Decline in buying power due to price levels rising more rapidly than income is called
Correct Answer Inflation
Your Answer Inflation

Multiple Choice Single Answer
Question   It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue.
Correct Answer Demand elasticity
Your Answer Demand elasticity

Multiple Choice Single Answer
Question   This approach estimates sales potential of a territory by estimating the number of units of a product category
that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory
Correct Answer Buildup approach
Your Answer Buildup approach

Select The Blank
Question   The research objectives are stated as ________ to be tested
Correct Answer Hypothesis
Your Answer Data

Multiple Choice Multiple Answer
Question   After the new product has passed the conceptual stages it becomes more concrete in which stages?
Correct Answer Test marketing , Commercialisation , Product development
Your Answer Test marketing , Commercialisation , Product development

True/False
Question   Product development includes starting another business or buy businesses outside of their current line.
Correct Answer False
Your Answer False

Match The Following
Question   Correct Answer Your Answer
Wide market coverage is achieved. Intensive distribution. Intensive distribution.
Helps in the process of matching demand and supply. Marketing channel Marketing channel
No intermediaries between producer and consumer. Direct channel Direct channel
Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration

Select The Blank
Question   ________ is a broad plan of action for using an organisation's resources to accomplish a objective
Correct Answer Strategy
Your Answer Strategy

True/False
Question   Demand is highly elastic for industrial goods
Correct Answer False
Your Answer True

Match The Following
Question   Correct Answer Your Answer
This refers to the number of product items within each product line. Product depth Product depth
This includes all product item's a company offers. Product mix Product mix
This is a group of products that are related. Product line. Product line.
This is the total number of product lines. Product breadth Product breadth

True/False
Question   Image building pricing objective reduces the price war among competitor.
Correct Answer True
Your Answer True

Select The Blank
Question   Product, price, place and promotion are the 4p's of ________ mix
Correct Answer Marketing
Your Answer Marketing

True/False
Question   "Promotion" is considered in conjunction with "Convenience" .
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   A business is a system consisting of following elements
Correct Answer Input and output , Objectives , Process and feedback
Your Answer Input and output , Objectives , Process and feedback

Multiple Choice Single Answer
Question   Mr "X" has recently been chucked out from his job and is now searching for a new one.His unemployment is
called
Correct Answer Functional
Your Answer Structural

Multiple Choice Single Answer
Question   A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

Select The Blank
Question   A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer Less

Multiple Choice Multiple Answer
Question   Target marketing involves
Correct Answer Market targeting , Market segmentation
Your Answer Market targeting , Market positioning , Marketing mix

Select The Blank
Question   ________ allowance is used to communicate about the values of the product and special event
Correct Answer Promotion
Your Answer Promotion

Multiple Choice Multiple Answer
Question   Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends
Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends

Multiple Choice Multiple Answer
Question   Research design is classified as :
Correct Answer Function , Methodology
Your Answer Function , Methodology

Multiple Choice Single Answer
Question   The price of a product is determined by estimating the cost of producing and marketing and then add a
percentage of profits. This orientation is called:
Correct Answer Cost
Your Answer Cost

Multiple Choice Single Answer
Question   The tool used for decision making in ' The alternate futures ' scenario is
Correct Answer Option Valuation model
Your Answer Option Valuation model

True/False
Question   Marketing strategies are developed to support broad marketing objectives
Correct Answer True
Your Answer True

Select The Blank
Question   Total cost is the sum of ________ + Variable cost.
Correct Answer Fixed cost
Your Answer Fixed cost

Multiple Choice Single Answer
Question   Advantage of multi-variate segmentation is :
Correct Answer More information about available people
Your Answer Sales potential increases

Multiple Choice Multiple Answer
Question   The tangible inputs in a business are
Correct Answer Capital , Machine , Time
Your Answer Capital , Machine , Time

Multiple Choice Multiple Answer
Question   These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough
Your Answer Sold on basis of benefits , Quality control is tough

True/False
Question   Services can be stored in inventory.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question   Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary

Multiple Choice Multiple Answer
Question   What are fixed costs?
Correct Answer Office rent , Insurance , Generator back up
Your Answer Office rent , Generator back up

Select The Blank
Question   ________ is an important tool for planning and controlling the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast

Select The Blank
Question   ________ product is sold for use in producing other goods or services
Correct Answer Industrial
Your Answer Industrial

Multiple Choice Multiple Answer
Question   The basic goals in introductory stage are
Correct Answer Induce acceptance of new product , Gain initial distribution
Your Answer Induce acceptance of new product , Gain initial distribution

Multiple Choice Multiple Answer
Question   How does 'structure' reduce external uncertainity arising out of human behaviour
Correct Answer Research and planning , Forecasting
Your Answer Division of labour , Departmentalisation

Marketing Management - A011



LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank
Question   ________ identifies the impact of any change on performance
Correct Answer Statistical quality control
Your Answer General Electric Model

Match The Following
Question   Correct Answer Your Answer
Strategic organisational planning Top Management Top Management
Objectives What is to be accomplished What is to be accomplished
Strategies How to achieve objectives How to achieve objectives
Policies Constraints that limits the alternatives available Constraints that limits the alternatives available

Multiple Choice Single Answer
Question   The traditional approach towards uncertainity is
Correct Answer Binary
Your Answer Unitary

Multiple Choice Single Answer
Question   "Image building" objectives are common in which type of market structure?
Correct Answer Oligopoly
Your Answer Oligopoly

Multiple Choice Multiple Answer
Question   Harveststrategy is used for
Correct Answer Dogs , Question   marks
Your Answer Stars , Cash cowsCash cowsc

Multiple Choice Single Answer
Question   What is Market Penetration?
Correct Answer Existing product-Existing market
Your Answer Existing product-Existing market

Multiple Choice Multiple Answer
Question   A business is a system consisting of following elements
Correct Answer Input and output , Objectives , Process and feedback
Your Answer Input and output , Objectives , Process and feedback , Profits

True/False
Question   Executive judgement technique may be used to supplement other techniques
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   These are tentative explanations of problem, formulated on the basis of insight and knowledge about the
problem
Correct Answer Hypothesis
Your Answer Hypothesis

Select The Blank
Question   Major reason for success for new product is ________ product.
Correct Answer Superior
Your Answer Superior

Multiple Choice Single Answer
Question   What is Recurrent data?
Correct Answer Routinely collected data
Your Answer Routinely collected data

True/False
Question   Demand for industrial goods fluctuate more than consumer demand
Correct Answer True
Your Answer True

Select The Blank
Question   ________ product is sold for use in producing other goods or services
Correct Answer Industrial
Your Answer Industrial

Multiple Choice Multiple Answer
Question   Types of product classification
Correct Answer Consumables , Durables , Services
Your Answer Durables , Services , Emergency

True/False
Question   Market segmentation is the decision to identify different groups that compose the market and to develop specific
product for each of these groups.
Correct Answer False
Your Answer False

Select The Blank
Question   ________ allowance is used to communicate about the values of the product and special event
Correct Answer Promotion
Your Answer Promotion

Multiple Choice Multiple Answer
Question   What are fixed costs?
Correct Answer Office rent , Insurance , Generator back up
Your Answer Office rent , Raw material

Select The Blank
Question   Demographic, cultural, political, natural etc combine to form ________ environment.
Correct Answer Macro
Your Answer Macro

Select The Blank
Question   Buyer's response in ________ method may not be applicable in other markets
Correct Answer Market tests
Your Answer Market tests

Multiple Choice Multiple Answer
Question   How does 'structure' reduce external uncertainity arising out of human behaviour
Correct Answer Research and planning , Forecasting
Your Answer Division of labour , Departmentalisation

Multiple Choice Multiple Answer
Question   What are variable costs?
Correct Answer Material , Labour
Your Answer Electricity , Telephone , Labour

Multiple Choice Single Answer
Question   The tool used for future decision making in 'True Ambiguity' scenario is
Correct Answer Non-linear dynamic model
Your Answer Non-linear dynamic model

Select The Blank
Question   ________ guides the development of advertisements and personal sales presentations.
Correct Answer AIDA
Your Answer AIDA

Multiple Choice Multiple Answer
Question   Shorter distribution channel results in
Correct Answer Reduced costs , Limited market coverage
Your Answer Reduced costs , Limited market coverage

Multiple Choice Single Answer
Question   They are homogeneous and enduring divisions in a society which are hierarchically ordered and his members
have similar interests and behaviour
Correct Answer Social class
Your Answer Social class

Multiple Choice Multiple Answer
Question   Aspects of political environment are :
Correct Answer Form of government adopted , Media and pressure groups , Government stability
Your Answer Form of government adopted , Media and pressure groups , Government stability

True/False
Question   Correlation methods is also used to supplement other techniques.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question   What factors constitute natural environment?
Correct Answer Natural resources
Your Answer Natural resources

True/False
Question   Augmented product includes the actual product plus any additional services such as maintenance, intallation
etc.
Correct Answer True
Your Answer True

Select The Blank
Question   ________ is synonymous with non-recurrent data system(RDS)
Correct Answer Market research
Your Answer Management Information system

Multiple Choice Multiple Answer
Question   A transaction takes place when
Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions
Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions

Select The Blank
Question   In production era , demand is ________ than supply
Correct Answer Greater
Your Answer Greater

Multiple Choice Single Answer
Question   Organisations that acquire goods and services that are sold/rented and supplied to others
Correct Answer Industrial Market
Your Answer Reseller Market

Select The Blank
Question   Satisfying ________ reduces tension
Correct Answer Need
Your Answer Need

True/False
Question   Inndustrial goods are sold to end-users for personal consumption.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question   One mass market served with one basic product throughout is called:
Correct Answer Market aggregation
Your Answer Market concentration

True/False
Question   Marketing involves a backward communication from consumer to producer
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   Producer--->Wholesaler--->Retalier--->Consumer is a common channel for :
Correct Answer Chocolates
Your Answer Home appliances

Multiple Choice Single Answer
Question   It focusses on one or more selected market segments and develops separate marketing mix for each segment
Correct Answer Target Marketing
Your Answer Product Variety Marketing

Multiple Choice Multiple Answer
Question   The areas which become active after promotion budgets have been set and funds are allocated to promotion
mix elements.
Correct Answer Sales management , Advertising
Your Answer Sales management , Advertising

True/False
Question   Gross margin is operating expenses + net profit.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , Few stars

True/False
Question   Marketing concept has application only in profit oriented businesses.
Correct Answer False
Your Answer False

Select The Blank
Question   ________ leads to market fragmentation.
Correct Answer Competition
Your Answer Commercialisation

Multiple Choice Multiple Answer
Question   Advantages of Zone pricing
Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay
different delivered prices
Your Answer Distant buyers pay less than the actual cost of shipping , It is used for products whose freight cost is large in
relation to product's value , Buyers in different areas pay different delivered prices

True/False
Question   A company's pricing objectives are influenced by time and circumstances
Correct Answer True
Your Answer True

Match The Following
Question   Correct Answer Your Answer
Demand elasticity Effect on price due to change in quantity demanded and revenue Increase in quantity demanded
due to reduction in price
Law of demand More units are demanded at lower price More units are demanded at lower price
Change in demand More or less units are bought despite no change in price More or less units are bought despite no
change in price
Change in quantity demanded Increase in quantity demanded due to reduction in price Effect on price due to change in quantity
demanded and revenue


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question   Internal records such as sales reports, cost and accounting information are expensive to
obtain.
Correct Answer False
Your Answer False

True/False
Question   Sales contests, consumer contests are examples of public relations.
Correct Answer False
Your Answer True

Multiple Choice Multiple Answer
Question   Types of psychological pricing are
Correct Answer Prestige , Leader
Your Answer Prestige , Odd , Leader

Multiple Choice Multiple Answer
Question   Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Time factor

Multiple Choice Multiple Answer
Question   The culture of a company is conveyed through
Correct Answer Rites , Myths , Rituals
Your Answer Rites , Myths , Rituals

Multiple Choice Multiple Answer
Question   Trade promotions include
Correct Answer Push money allowance , Promotional allowance
Your Answer Push money allowance , Promotional allowance

Multiple Choice Single Answer
Question   It is the process of selecting people for company positions and developing skills and abilities
for assignments in the company
Correct Answer Staffing
Your Answer Staffing

Multiple Choice Single Answer
Question   To serve a market segment profitably means
Correct Answer Sales revenue generated is more than cost of marketing effort
Your Answer Sales revenue generated is more than cost of marketing effort

Select The Blank
Question   ________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer Oligopoly
Your Answer Oligopoly

Multiple Choice Multiple Answer
Question   What is Marginal cost?
Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal
revenue is less than average revenue
Your Answer The additional cost of each unit of product , It is useful for new products

Multiple Choice Single Answer
Question   The tool used for decision making in ' The alternate futures ' scenario is
Correct Answer Option Valuation model
Your Answer Non-linear dynamic model

Multiple Choice Multiple Answer
Question   Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends
Your Answer Sales forecasting , Identifying market trends

Select The Blank
Question   ________ is a modern plant consisting of modules centered around a stage in the production
process
Correct Answer Flotilla concept
Your Answer Flotilla concept

True/False
Question   Product concept testing through physical presentation increase the reliability of test.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   This distribution is necessary for most shopping and speciality goods.
Correct Answer Selective
Your Answer Selective

Multiple Choice Multiple Answer
Question   What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change
on performance , Instantly spots malfunctions and show where they occur
Your Answer Identifies quality and productivity from a production process , Identifies impact of any change
on performance , Instantly spots malfunctions and show where they occur

Multiple Choice Single Answer
Question   The producer works closely with middlemen to ensure total satisfaction of the buyer.
Correct Answer Indirect channel
Your Answer Indirect channel

Multiple Choice Multiple Answer
Question   Marketing channels for consumer products is longer because
Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of
consumers is easy to detect.
Your Answer Number of consumers are more , Consumers buy smaller quantities

True/False
Question   Marketing and production costs are high in multi-segment strategy
Correct Answer True
Your Answer True

Select The Blank
Question   ________ is an important tool for planning and controlling the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast

Select The Blank
Question   Modern Accounting uses ________ as a unit of measure
Correct Answer Time
Your Answer Time

Select The Blank
Question   ________ guides the development of advertisements and personal sales presentations.
Correct Answer AIDA
Your Answer Promotion

Select The Blank
Question   ________ allowance is used to communicate about the values of the product and special
event
Correct Answer Promotion
Your Answer Promotion

Multiple Choice Single Answer
Question   Recession stage in business cycle is also called
Correct Answer Slowdown
Your Answer Slowdown

True/False
Question   Product variety marketing presents different choices to set the companys' product apart from
competitors.
Correct Answer True
Your Answer True

True/False
Question   Changes in company structure also necessitates changes in the systems in various degrees
Correct Answer True
Your Answer True

True/False
Question   Communicating with middlemen requires information which is different to the information
required in communicating with the final buyers.
Correct Answer True
Your Answer True

Match The Following
Question   Correct Answer Your Answer
Wide market coverage is achieved. Intensive distribution. Intensive distribution.
Helps in the process of matching demand and supply. Marketing channel Marketing
channel
No intermediaries between producer and consumer. Direct channel Direct channel
Combining two or more levels of a channel under one participant's control. Vertical integration Vertical
integration

Multiple Choice Single Answer
Question   Producer--->Wholesaler--->Retalier--->Consumer is a common channel for :
Correct Answer Chocolates
Your Answer Chocolates

Multiple Choice Multiple Answer
Question   Business is rated on which dimensions
Correct Answer Market attractiveness , Business strength
Your Answer Market attractiveness , Profit margin , Competition level

Multiple Choice Single Answer
Question   It is a reduction in list price granted to channel members for performing marketing functions
Correct Answer Trade discount
Your Answer Trade discount

Select The Blank
Question   ________cost accounting measures the cost of producing and ignores the cost of nonproducing
Correct Answer Traditional
Your Answer Traditional

Multiple Choice Single Answer
Question   It appraises the organisation's capacity to respond to these opportunities and threats
Correct Answer Organisational assessment
Your Answer Environmental assessment

Multiple Choice Single Answer
Question   Organisations that acquire goods and services that are sold/rented and supplied to others
Correct Answer Industrial Market
Your Answer Reseller Market

Select The Blank
Question   The cost of warehousing, transportation, inventory and handling products together
constitutes ________ concept.
Correct Answer Total cost
Your Answer Optimisation cost

Multiple Choice Multiple Answer
Question   Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible

Multiple Choice Single Answer
Question   " When to order" is called
Correct Answer Re-order point
Your Answer Re-order point

Select The Blank
Question   ________ is a descriptive thought that a person holds about something
Correct Answer Belief
Your Answer Belief

True/False
Question   The life cycle of product category is the shortest.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   The external sources of Primary data are :
Correct Answer Retailer , Wholesaler , Libraries
Your Answer Retailer , Wholesaler

True/False
Question   Marketing strategies are developed to support broad marketing objectives
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   The tangible inputs in a business are
Correct Answer Capital , Machine
Your Answer Capital , Machine

Select The Blank
Question   Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price
Your Answer Price

True/False
Question   Survey of buyers' intentions technique is comparatively costly and the data gathered is of
questionable value.
Correct Answer True
Your Answer True

Select The Blank
Question   ________ is a delivery of standard of living to society
Correct Answer Marketing
Your Answer Marketing

Match The Following
Question   Correct Answer Your Answer
Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure
competition Pure competition
Only one seller and no competition permitted legally Monopoly Monopoly
Few sellers but account for bulk of industry's sales Oligopoly Oligopoly
Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Monopolistic

Multiple Choice Single Answer
Question   It is the process of buying out the product developed by someone else
Correct Answer Acquisition
Your Answer Acquisition


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer
Question   Types of psychological pricing are
Correct Answer Prestige , Odd , Leader
Your Answer Prestige , Odd , Leader

Select The Blank
Question   ________ is a broad plan of action for using an organisation's resources to accomplish a objective
Correct Answer Strategy
Your Answer Strategy

True/False
Question   Product variety marketing presents different choices to set the companys' product apart from competitors.
Correct Answer True
Your Answer True

True/False
Question   Marketer discourages his brand users for brand switching.
Correct Answer True
Your Answer False

Multiple Choice Multiple Answer
Question   Characteristics of mass market strategy are :
Correct Answer One market mix for target market , One distribution and promotion strategy
Your Answer One market mix for target market , One distribution and promotion strategy

Match The Following
Question   Correct Answer Your Answer
Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer
Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder
Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with one or more companies covering project and terms
Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product family in depth, drawing on many producer's output

Match The Following
Question   Correct Answer Your Answer
Motivational research It analyses consumer motives It analyses consumer motives
Historical research Uses past experiences to find solutions Uses past experiences to find solutions
Survey research Obtains data from respondents in person Obtains data from respondents in person
Experimental research One factor is constant and holding other factors One factor is constant and holding other factors

Multiple Choice Single Answer
Question   A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

Multiple Choice Multiple Answer
Question   Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Social class , Culture

Select The Blank
Question   ________ research involves using past experiences to find solutions to marketing problems
Correct Answer Historical
Your Answer Historical

Multiple Choice Single Answer
Question   "Image building" objectives are common in which type of market structure?
Correct Answer Oligopoly
Your Answer Monopoly

Multiple Choice Single Answer
Question   The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession

True/False
Question   "Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer True
Your Answer False

Multiple Choice Single Answer
Question   It identifies opportunities for and threats to the organisation
Correct Answer Environmental assessment
Your Answer Environmental assessment

Multiple Choice Single Answer
Question   This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations
Correct Answer Time Series Analysis
Your Answer Simple Trend Analysis

Multiple Choice Multiple Answer
Question   How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer Control mechanism , Departmentalisation
Your Answer Control mechanism , Departmentalisation

True/False
Question   Internal records such as sales reports, cost and accounting information are expensive to obtain.
Correct Answer False
Your Answer False

True/False
Question   Companies have strenghts in a number of areas but their key strength are few in number
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary

Multiple Choice Multiple Answer
Question   Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible

Multiple Choice Single Answer
Question   In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence

Multiple Choice Single Answer
Question   Mission statements for marketing oriented organisation are framed in terms of :
Correct Answer Customer want satisfaction
Your Answer Customer want satisfaction

Multiple Choice Single Answer
Question   Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales

Multiple Choice Single Answer
Question   Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural
Your Answer Behavioural

Multiple Choice Single Answer
Question   Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange

Select The Blank
Question   Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer Standardisation
Your Answer Standardisation

Multiple Choice Multiple Answer
Question   Target marketing involves
Correct Answer Market targeting , Market segmentation
Your Answer Market segmentation , Marketing mix

Select The Blank
Question   For ________ items, reseller reorders goods when inventory gets low
Correct Answer Standard
Your Answer Standard

Select The Blank
Question   The demand for a product is ________ when price cut causes revenue to increase.
Correct Answer Price elastic
Your Answer Price elastic

Multiple Choice Multiple Answer
Question   Features of Question   Marks?
Correct Answer High growth , Low share SBUs
Your Answer High growth , Low share SBUs

Multiple Choice Multiple Answer
Question   Beliefs are based on
Correct Answer Knowledge , Opinion , Faith
Your Answer Knowledge , Practicality , Faith

Multiple Choice Single Answer
Question   It is the relative difficulty in understanding or using the product
Correct Answer Complexity
Your Answer Complexity

Multiple Choice Single Answer
Question   It is a paid form of non personal communication.
Correct Answer Advertising
Your Answer Advertising

Multiple Choice Multiple Answer
Question   Factors affecting demand of a product?
Correct Answer Population , Increase in buying power
Your Answer Population , Increase in buying power

Multiple Choice Single Answer
Question   Production creates which type of utility
Correct Answer Form
Your Answer Form

True/False
Question   Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer True
Your Answer True

Select The Blank
Question   Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer Title
Your Answer Information

Select The Blank
Question   ________ product is sold for use in producing other goods or services
Correct Answer Industrial
Your Answer Industrial

Select The Blank
Question   Product ________ plays a major role in distribution strategy.
Correct Answer Awareness
Your Answer Awareness

True/False
Question   Shorter production runs are required to produce large number of products in multi-segment strategy
Correct Answer True
Your Answer True

True/False
Question   Change in company's strategy gives rise to problems necessitating a new structure to be made
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   It is a reduction in list price that helps marketer to adjust actual price without changing published list prices
Correct Answer Discounts
Your Answer Discounts

Multiple Choice Multiple Answer
Question   What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Your Answer Idea screening , Market testing , Commercialisation

Multiple Choice Single Answer
Question   It concentrates on organisation design and work flow
Correct Answer Flotilla
Your Answer Flotilla

True/False
Question   Image building pricing objective reduces the price war among competitor.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Time factor

Select The Blank
Question   Concentration on that segment of market which has the maximum number of people is called ________
Correct Answer Market fallacy
Your Answer Market fallacy