Marketing Management - A005

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question   Production creates which type of utility
Correct Answer Form
Your Answer Form

Multiple Choice Single Answer
Question   A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Pepsi

Multiple Choice Single Answer
Question   The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession

Multiple Choice Single Answer
Question   Who provides time and place utility?
Correct Answer Intermediary
Your Answer Supplier

Multiple Choice Single Answer
Question   In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence

Multiple Choice Single Answer
Question   Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales

Multiple Choice Single Answer
Question   Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural
Your Answer Behavioural

Multiple Choice Single Answer
Question   Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange

Select The Blank
Question   ________ concept increases the efficiency of economic system
Correct Answer Marketing
Your Answer Marketing

Select The Blank
Question   The factor of satisfaction and ________ motives are consistent in society
Correct Answer Profit
Your Answer Exchange

True/False
Question   Marketing concept provides a balance to the exchange process within the social system
Correct Answer True
Your Answer False

True/False
Question   "The customer is always right" is the spirit of marketing concept.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   Types of product classification
Correct Answer Consumables , Durables , Services
Your Answer Consumables , Durables , Services

Select The Blank
Question   Customers are brand,style and type conscious when buying ________ products.
Correct Answer Special
Your Answer Special

Multiple Choice Multiple Answer
Question   What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Your Answer Idea screening , Market testing , Commercialisation

Multiple Choice Multiple Answer
Question   Shorter distribution channel results in
Correct Answer Reduced costs , Limited market coverage
Your Answer Reduced costs , Limited market coverage

True/False
Question   Indirect channels for industrial products are longer than consumer product channels.
Correct Answer False
Your Answer False

True/False
Question   Firms that lack promotional capabilities rely on middlemen.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be …
Correct Answer 60 units
Your Answer 60 units

Multiple Choice Single Answer
Question   Source credibility is :
Correct Answer Receiver's perception regarding belief on sender.
Your Answer Receiver's perception regarding belief on sender.

Multiple Choice Single Answer
Question   Major components of marketing mix are :
Correct Answer Product
Your Answer Product

True/False
Question   Sales contests, consumer contests are examples of public relations.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question   As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total
satisfaction), is less than the previous unit. This is called
Correct Answer Law of diminishing marginal utility
Your Answer Law of diminishing marginal utility

Multiple Choice Multiple Answer
Question   What are variable costs?
Correct Answer Material , Labour
Your Answer Labour , Material

Select The Blank
Question   The demand for a product is ________ when price cut causes revenue to increase.
Correct Answer Price elastic
Your Answer Price elastic

Select The Blank
Question   In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the
same time
Correct Answer Variable
Your Answer Variable

Match The Following
Question   Correct Answer Your Answer
Trade discount Reduction in list price to channel menbers Reduction in list price to channel menbers
Cumulative quantity discount Discount percetage increases as the quantity purchased increases Discount percetage increases as
the quantity purchased increases
Non-cumulative quantity discount Applies to a single order Applies to a single order
Cash discount Given for paying promptly Given for paying promptly

Multiple Choice Multiple Answer
Question   The micro-environment consists of following components:
Correct Answer Marketing intermediaries , Customers , Competitors
Your Answer Marketing intermediaries , Customers , Competitors

Multiple Choice Single Answer
Question   It appraises the organisation's capacity to respond to these opportunities and threats
Correct Answer Organisational assessment
Your Answer Organisational assessment

Multiple Choice Multiple Answer
Question   Planning of long term strategies are based on following factors:
Correct Answer Objectives, Strategies, Situation assessment, Organisation mission , Resources , Opportunity
Your Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources

Match The Following
Question   Correct Answer Your Answer
Objectives What is to be accomplished What is to be accomplished
Strategies How to achieve objectives How to achieve objectives
Policies Constraints that limits the alternatives available Constraints that limits the alternatives available
Strategic organisational planning Top Management Top Management

Multiple Choice Single Answer
Question   What is Recurrent data?
Correct Answer Routinely collected data
Your Answer Routinely collected data

Multiple Choice Multiple Answer
Question   The external sources of Primary data are :
Correct Answer Retailer , Wholesaler , Libraries
Your Answer Retailer , Wholesaler

True/False
Question   MIS provides marketers with the right amount and type of information in a timely fashion.
Correct Answer True
Your Answer True

True/False
Question   Internal records such as sales reports, cost and accounting information are expensive to obtain.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   Beliefs are based on
Correct Answer Knowledge , Opinion , Faith
Your Answer Knowledge , Opinion , Faith

Multiple Choice Single Answer
Question   In this market, organisation acquires goods for the purpose of renting to others at profit
Correct Answer Reseller Market
Your Answer Reseller Market

Multiple Choice Single Answer
Question   What is Exclusive Assortment?
Correct Answer Carrying the line of only one manufacturer
Your Answer Carrying the line of only one manufacturer

Select The Blank
Question   Few large buyers do maximum purchasing in ________
Correct Answer Industrial market
Your Answer Industrial market

Multiple Choice Multiple Answer
Question   Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible

Select The Blank
Question   Market ________ is more prevalent than Mass marketing
Correct Answer Segmentation
Your Answer Segmentation

True/False
Question   Marketing and production costs are high in multi-segment strategy
Correct Answer True
Your Answer True

Select The Blank
Question   Product, price, place and promotion are the 4p's of ________ mix
Correct Answer Marketing
Your Answer Marketing

Multiple Choice Multiple Answer
Question   An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , Few stars

Select The Blank
Question   The benefits of a change in process are defined in terms of ________ cost savings
Correct Answer Labour
Your Answer Infrastructure

True/False
Question   Change in company structure from divisional to matrix also mean changes in the systems in various degrees
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   Manufacturers offering variety of price promotions to their middlemen is called
Correct Answer Trade promotion
Your Answer Trade promotion

True/False
Question   "The customer is always right" is the spirit of marketing concept.
Correct Answer TRUE

Multiple Choice Multiple Answer
Question   How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer Control mechanism , Departmentalisation

Multiple Choice Multiple Answer
Question   Aspects of political environment are :
Correct Answer Form of government adopted , Media and pressure groups , Government stability

Multiple Choice Multiple Answer
Question   What is Marginal cost?
Correct Answer The additional cost of each unit of product , It ignores non price competition ,
Marginal revenue is less than average revenue

Select The Blank
Question   Advertising, packaging etc. are the elements in ________ mix.
Correct Answer Promotion

True/False
Question   Systems are formal and informal rules and regulations that complements the
company structure
Correct Answer TRUE

Select The Blank
Question   ________ is a part of the company that has a separate mission and objectives
Correct Answer SBU

True/False
Question   Buyers are geographically concentrated in the consumer market.
Correct Answer FALSE

Multiple Choice Multiple Answer
Question   What are variable costs?
Correct Answer Material , Labour

Multiple Choice Single Answer
Question   This portfolio involves major capital investments which will result in either large pay
offs or large losses
Correct Answer Big bets

True/False
Question   Staffing function applies to all company levels irrespective of levels of hierarchy
Correct Answer TRUE

Select The Blank
Question   ________ of physical distribution activities increases it's productivity as well as of
manufacturer.
Correct Answer Automation

True/False
Question   Consumer needs are matched with the company capabilities and goals in marketing
process.
Correct Answer TRUE

Match The Following
Question   Correct Answer
Customer is the focal point in Marketing
Tangible sources Capital, machines,raw material
Intangible sources Information, time and technology
Consumer to producer Backward communication

Multiple Choice Multiple Answer
Question   Adoption rate will be higher and faster if the product has
Correct Answer Lower price , Greater utility , Compatability with society

Match The Following
Question   Correct Answer
Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure
competition
Only one seller and no competition permitted legally Monopoly
Few sellers but account for bulk of industry's sales Oligopoly
Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic

Multiple Choice Multiple Answer
Question   These products move through short channels:
Correct Answer Clothing , Cement , Eggs, Bread

Multiple Choice Single Answer
Question   It is that element of a plan that specifies what is to be accomplished
Correct Answer Objectives

True/False
Question   Economic forecasts are available from industry trade associations
Correct Answer FALSE

Select The Blank
Question   ________ measures actual sales and not intentions to buy
Correct Answer Market tests

Multiple Choice Multiple Answer
Question   Senses in our body are
Correct Answer Taste , Touch , See

Select The Blank
Question   Product, price, place and promotion are the 4p's of ________ mix
Correct Answer Marketing

Multiple Choice Multiple Answer
Question   Marketing channels for consumer products is longer because
Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns
of consumers is easy to detect.

True/False
Question   Consumer behaviour is easy to understand in familiar country like India for Indians.
Correct Answer FALSE

True/False
Question   Changes in company structure also necessitates changes in the systems in various
degrees
Correct Answer TRUE

True/False
Question   Marketing channels move products from customers to manufacturer.
Correct Answer FALSE

Multiple Choice Single Answer
Question   To serve a market segment profitably means
Correct Answer Sales revenue generated is more than cost of marketing effort

Multiple Choice Single Answer
Question   In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence

Select The Blank
Question   ________ planning determines the number , location and ownership of warehouses.
Correct Answer Warehouse

Multiple Choice Single Answer
Question   What is Market Penetration?
Correct Answer Existing product-Existing market

Multiple Choice Single Answer
Question   Mission statements for marketing oriented organisation are framed in terms of :
Correct Answer Customer want satisfaction

Select The Blank
Question   ________ is synonymous with non-recurrent data system(RDS)
Correct Answer Market research

Multiple Choice Single Answer
Question   It concentrates on organisation design and work flow
Correct Answer Flotilla

Select The Blank
Question   The onus of advertising, pricing and sales promotion policies is put on ________
distribution.
Correct Answer Exclusive

Multiple Choice Single Answer
Question   A superior product is priced at
Correct Answer Above market level

Select The Blank
Question   Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price

Multiple Choice Multiple Answer
Question   Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor

Select The Blank
Question   ________ is a delivery of standard of living to society
Correct Answer Marketing

Multiple Choice Single Answer
Question   This pricing objective involves setting a low price to discourage entry of new firms.
Correct Answer Stay out

Multiple Choice Single Answer
Question   What is diversification?
Correct Answer New product-New market

Multiple Choice Multiple Answer
Question   Criteria for choosing distribution channels are :
Correct Answer Market coverage , Control , Costs

Multiple Choice Single Answer
Question   These are the elements of a plan that specify how objectives are to be achieved
Correct Answer Strategies

Multiple Choice Multiple Answer
Question   Research design is classified as :
Correct Answer Function , Methodology

Multiple Choice Single Answer
Question   What is Market development?
Correct Answer Existing product-New market

True/False
Question   Warehouses are needed when supply sources and markets are located close by.
Correct Answer FALSE

Multiple Choice Multiple Answer
Question   Factors affecting demand of a product?
Correct Answer Population , Increase in buying power

Select The Blank
Question   ________is a strong internal stimulus impelling action
Correct Answer Drive

Multiple Choice Single Answer
Question   The price of a product is determined by estimating the cost of producing and
marketing and then add a percentage of profits. This orientation is called:
Correct Answer Cost

Match The Following
Question   Correct Answer
Feedback Communication from receiver to sender
Encoding Putting meaning to symbols conveyed as messages
Decoding Interpreting the message by receiver
Noise It interferes with communication process

Multiple Choice Multiple Answer
Question   What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation

Multiple Choice Single Answer
Question   As a person acquires additional units of a product, the amount of satisfaction(each
unit adds to total satisfaction), is less than the previous unit. This is called
Correct Answer Law of diminishing marginal utility

True/False
Question   The key to successful new product introduction lies in a systems approach.
Correct Answer TRUE

Multiple Choice Single Answer
Question   An example of Want is :
Correct Answer Continental food

Multiple Choice Single Answer
Question   It is the process of selecting people for company positions and developing skills
and abilities for assignments in the company
Correct Answer Staffing

Multiple Choice Multiple Answer
Question   The areas which become active after promotion budgets have been set and funds
are allocated to promotion mix elements.
Correct Answer Sales management , Advertising

Multiple Choice Single Answer
Question   It refers to the relatively more durable company arrangements and relationships
Correct Answer Structure

Multiple Choice Multiple Answer
Question   Target marketing involves
Correct Answer Market targeting , Market segmentation

True/False
Question   A drive is a need that sufficiently presses a person to act
Correct Answer TRUE

Select The Blank
Question   ________ distribution is used when a small percentage of customers account for a
large part of sale.
Correct Answer Selective

Select The Blank
Question   Japan's major productivity gains are the results of social changes brought about by
________
Correct Answer Statistical quality control

Multiple Choice Multiple Answer
Question   How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer Control mechanism , Departmentalisation

Multiple Choice Single Answer
Question   Source credibility is :
Correct Answer Receiver's perception regarding belief on sender.

Select The Blank
Question   More ________ is involved in sales to industrial buyers than consumers
Correct Answer Money

Select The Blank
Question   Customers are brand,style and type conscious when buying ________ products.
Correct Answer Special

Select The Blank
Question   ________ of physical distribution activities increases it's productivity as well as of
manufacturer.
Correct Answer Automation

Multiple Choice Single Answer
Question   In this pricing, prices are set high to benefit from the price quality relationship that
exists in many consumer's mind
Correct Answer Prestige pricing

True/False
Question   Product concept testing through physical presentation increase the reliability of
test.
Correct Answer TRUE

Select The Blank
Question   ________ method is suitable for products with a stable demand pattern
Correct Answer Simple trend analysis

Multiple Choice Multiple Answer
Question   Research design is classified as :
Correct Answer Function , Methodology

Multiple Choice Multiple Answer
Question   Characteristics of mass market strategy are :
Correct Answer One market mix for target market , One distribution and promotion strategy

Multiple Choice Single Answer
Question   To avoid price competition, Marketer will set which of the following price?
Correct Answer At market level

Multiple Choice Multiple Answer
Question   Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators

True/False
Question   Communicating with middlemen requires information which is different to the
information required in communicating with the final buyers.
Correct Answer TRUE

True/False
Question   Consumer needs are matched with the company capabilities and goals in
marketing process.
Correct Answer TRUE

True/False
Question   Logistics is an area of potentially high cost saving and improves customer
satisfaction.
Correct Answer TRUE

Multiple Choice Multiple Answer
Question   What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a production process , Identifies impact of
any change on performance , Instantly spots malfunctions and show where they occur

Match The Following
Question   Correct Answer
Strategic organisational planning Top Management
Objectives What is to be accomplished
Strategies How to achieve objectives
Policies Constraints that limits the alternatives available

Select The Blank
Question   In production era , demand is ________ than supply
Correct Answer Greater

Multiple Choice Single Answer
Question   This data is collected to deal with a special problem
Correct Answer Non-recurrent data

Multiple Choice Single Answer
Question   Decline in buying power due to price levels rising more rapidly than income is
called
Correct Answer Inflation

Multiple Choice Multiple Answer
Question   The basic goals in introductory stage are
Correct Answer Induce acceptance of new product , Gain initial distribution

Multiple Choice Single Answer
Question   What is Market development?
Correct Answer Existing product-New market

True/False
Question   Indirect channels for industrial products are longer than consumer product
channels.
Correct Answer FALSE

Multiple Choice Multiple Answer
Question   What is Marginal cost?
Correct Answer The additional cost of each unit of product , It ignores non price competition ,
Marginal revenue is less than average revenue

True/False
Question   Buyers are geographically concentrated in the consumer market.
Correct Answer FALSE

True/False
Question   Diversification strategy involves diversifying away from their original core
businesses
Correct Answer TRUE

Multiple Choice Single Answer
Question   Members of this group have attained a position through exceptional ability in their
profession or business
Correct Answer Lower-Upper

Select The Blank
Question   The research objectives are stated as ________ to be tested
Correct Answer Hypothesis

Select The Blank
Question   ________ can price it's product without any regard to competitor.
Correct Answer Pure monopolist

Multiple Choice Multiple Answer
Question   Types of psychological pricing are
Correct Answer Prestige , Leader

Multiple Choice Multiple Answer
Question   After the new product has passed the conceptual stages it becomes more concrete
in which stages?
Correct Answer Test marketing , Commercialisation , Product development

Select The Blank
Question   Advertising, packaging etc. are the elements in ________ mix.
Correct Answer Promotion

Select The Blank
Question   ________ is synonymous with non-recurrent data system(RDS)
Correct Answer Market research

Select The Blank
Question   ________ leads to market fragmentation.
Correct Answer Competition

Multiple Choice Single Answer
Question   The tool used for decision making in 'A range of futures' scenario is
Correct Answer Technology forecasting

Multiple Choice Multiple Answer
Question   What is break down approach
Correct Answer Sales potential varies with country's general level of economic activity , Market
and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential
buyers in that territory to arrive at total sales

Select The Blank
Question   The cost of warehousing, transportation, inventory and handling products together
constitutes ________ concept.
Correct Answer Total cost

Multiple Choice Multiple Answer
Question   What is Marginal cost?
Correct Answer The additional cost of each unit of product , It ignores non price competition ,
Marginal revenue is less than average revenue

Multiple Choice Multiple Answer
Question   Senses in our body are
Correct Answer Taste , Touch , See

Select The Blank
Question   There are more number of substitutes for ________ products.
Correct Answer Multi use

True/False
Question   Buyers are geographically concentrated in the consumer market.
Correct Answer FALSE

Select The Blank
Question   In production era , demand is ________ than supply
Correct Answer Greater

True/False
Question   Demand is highly elastic for industrial goods
Correct Answer FALSE

Multiple Choice Multiple Answer
Question   Total cost includes :
Correct Answer Fixed cost , Variable cost

Multiple Choice Multiple Answer
Question   For a low involvement regular purchase product, consumer goes through what all
stages of buying process
Correct Answer Purchase decision , Need recognition

Select The Blank
Question   Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer Standardisation

True/False
Question   Storage helps firms balance supply and demand.
Correct Answer TRUE

True/False
Question   "Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer TRUE

Multiple Choice Multiple Answer
Question   Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators

Select The Blank
Question   ________ research involves using past experiences to find solutions to marketing
problems
Correct Answer Historical

Select The Blank
Question   ________ describes a person's favourable or unfavourable action tendencies
towards object
Correct Answer Attitudes

Multiple Choice Single Answer
Question   This distribution is necessary for most convenience goods.
Correct Answer Intensive

Select The Blank
Question   ________ is a part of the company that has a separate mission and objectives
Correct Answer SBU

Multiple Choice Single Answer
Question   4p's of of Marketing should be considered in conjunction with
Correct Answer 4C's

Multiple Choice Single Answer
Question   Production creates which type of utility
Correct Answer Form

Multiple Choice Single Answer
Question   This discount is offered to customers to encourage them to remain loyal buyers
Correct Answer Quantity discount

True/False
Question   Rise and fall of interest rates has a major effect on consumer's decision to buy
products on credit
Correct Answer TRUE

Multiple Choice Single Answer
Question   It is the process of influencing one's behaviour by sharing ideas, feelings and
information.
Correct Answer Communication

Multiple Choice Multiple Answer
Question   Types of psychological pricing are
Correct Answer Prestige , Leader

Multiple Choice Single Answer
Question   It identifies opportunities for and threats to the organisation
Correct Answer Environmental assessment

Multiple Choice Multiple Answer
Question   Types of strategic business units are :
Correct Answer Stars , Cash cows , Question   marks

Multiple Choice Single Answer
Question   New products enter the market and old customers make repeat purchase during
which stage of product life cycle?
Correct Answer Growth

True/False
Question   Formal planning provides clearer performance standards.
Correct Answer TRUE

True/False
Question   Firms that lack promotional capabilities rely on middlemen.
Correct Answer TRUE

Match The Following
Question   Correct Answer
Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure
competition
Only one seller and no competition permitted legally Monopoly
Few sellers but account for bulk of industry's sales Oligopoly
Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic

Multiple Choice Single Answer
Question   The company earns an acceptable rate of return on their net sales.This
profitability objective is called:
Correct Answer Target return

Multiple Choice Single Answer
Question   As a person acquires additional units of a product, the amount of satisfaction(each
unit adds to total satisfaction), is less than the previous unit. This is called
Correct Answer Law of diminishing marginal utility

Select The Blank
Question   The benefits of a change in process are defined in terms of ________ cost
savings
Correct Answer Labour

Multiple Choice Single Answer
Question   To serve a market segment profitably means
Correct Answer Sales revenue generated is more than cost of marketing effort

Multiple Choice Multiple Answer
Question   Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible

Select The Blank
Question   Wholesalers and retailers help manufacturer in carrying ________ flow to final
buyers.
Correct Answer Title

Select The Blank
Question   Buyer's response in ________ method may not be applicable in other markets
Correct Answer Market tests

Multiple Choice Single Answer
Question   Members of this group perform unskilled work and are poorly paid. They fall near
the poverty line
Correct Answer Upper-Lower

True/False
Question   Marketing and production costs are high in multi-segment strategy
Correct Answer TRUE

True/False
Question   "The customer is always right" is the spirit of marketing concept.
Correct Answer TRUE

Multiple Choice Multiple Answer
Question   The areas which become active after promotion budgets have been set and funds
are allocated to promotion mix elements.
Correct Answer Sales management , Advertising

True/False
Question   The key to successful new product introduction lies in a systems approach.
Correct Answer TRUE

Match The Following
Question   Correct Answer
Cash discount Given for paying promptly
Trade discount Reduction in list price to channel menbers
Cumulative quantity discount Discount percetage increases as the quantity purchased increases
Non-cumulative quantity discount Applies to a single order

Multiple Choice Multiple Answer
Question   Limitations of Traditional cost accounting are
Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing

Select The Blank
Question   A change in quantity demanded of a product is caused by a change in its
________.
Correct Answer Price

Multiple Choice Multiple Answer
Question   Marketing channels for consumer products is longer because
Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying
patterns of consumers is easy to detect.

Multiple Choice Single Answer
Question   The tool used for decision making in ' The alternate futures ' scenario is
Correct Answer Option Valuation model

Select The Blank
Question   ________ identifies the impact of any change on performance
Correct Answer Statistical quality control

Multiple Choice Multiple Answer
Question   Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor

Select The Blank
Question   ________ is a descriptive thought that a person holds about something
Correct Answer Belief

Select The Blank
Question   ________ method is suitable for products with a stable demand pattern
Correct Answer Simple trend analysis

Multiple Choice Multiple Answer
Question   The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix

Multiple Choice Single Answer
Question   " How much to order " is also called as
Correct Answer Basic stock

Multiple Choice Single Answer
Question   Here the organisation acquires the operations of one or more other organisations on
the same level.
Correct Answer Horizontal integration

True/False
Question   Marketing concept provides a balance to the exchange process within the social
system
Correct Answer TRUE

True/False
Question   Communicating with middlemen requires information which is different to the
information required in communicating with the final buyers.
Correct Answer TRUE

Multiple Choice Multiple Answer
Question   The basic goals in introductory stage are
Correct Answer Induce acceptance of new product , Gain initial distribution

Multiple Choice Multiple Answer
Question   A business is a system consisting of following elements
Correct Answer Input and output , Objectives , Process and feedback

Multiple Choice Single Answer
Question   The greatest amount of satisfaction comes from which utility
Correct Answer Possession

True/False
Question   Indirect channels for industrial products are longer than consumer product channels.
Correct Answer FALSE

Multiple Choice Multiple Answer
Question   Market segmentation can be done on the basis of following factors
Correct Answer Psychographic , Demographic , Geographic

True/False
Question   The greater the number of substitutes for a product, the less price elastic is its
demand.
Correct Answer FALSE

Select The Blank
Question   ________ guides the development of advertisements and personal sales
presentations.
Correct Answer AIDA

True/False
Question   Systems are formal and informal rules and regulations that complements the
company structure
Correct Answer TRUE

Select The Blank
Question   For ________ items, reseller reorders goods when inventory gets low
Correct Answer Standard

Multiple Choice Single Answer
Question   A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke

Multiple Choice Multiple Answer
Question   The tangible inputs in a business are
Correct Answer Capital , Machine

Select The Blank
Question   ________ provides more information than Advertising and is relatively inexpensive.
Correct Answer Publicity

Multiple Choice Multiple Answer
Question   The various variations of Negotiated contract are
Correct Answer Cost plus pricing , Fixed price , Fixed price and incentive

Match The Following
Question   Correct Answer
Correlation method Historical data
Market forecast Industry trade associations
Economic forecast Government
Sales forecast Sales volume

True/False
Question   Marketer discourages his brand users for brand switching.
Correct Answer TRUE

Select The Blank
Question   ________ planning determines the number , location and ownership of warehouses.
Correct Answer Warehouse

Multiple Choice Single Answer
Question   This data is collected to deal with a special problem
Correct Answer Non-recurrent data

Multiple Choice Multiple Answer
Question   Factors affecting demand of a product?
Correct Answer Population , Increase in buying power

Select The Blank
Question   ________ can price it's product without any regard to competitor.
Correct Answer Pure monopolist

Multiple Choice Multiple Answer
Question   For exchange to take place, which conditions must be satisfied ?
Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party
has something that might be of value to the other party

True/False
Question   The cultural environment shows long term trends towards a hedonistic society.
Correct Answer TRUE

Multiple Choice Multiple Answer
Question   The external sources of Primary data are :
Correct Answer Retailer , Wholesaler , Libraries

Multiple Choice Multiple Answer
Question   Planning of long term strategies are based on following factors:
Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission ,
Resources

Multiple Choice Multiple Answer
Question   Product characteristics that influence channel selection are
Correct Answer Complexity , Perishability , Weight

Multiple Choice Single Answer
Question   Source credibility is :
Correct Answer Receiver's perception regarding belief on sender.

Multiple Choice Single Answer
Question   Members of this group have attained a position through exceptional ability in their
profession or business
Correct Answer Lower-Upper

True/False
Question   Product concept testing through physical presentation increase the reliability of test.
Correct Answer TRUE

True/False
Question   Demand for industrial goods fluctuate more than consumer demand
Correct Answer TRUE

Multiple Choice Single Answer
Question   D in AIDA stands for :
Correct Answer Desire

Select The Blank
Question   A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less

Multiple Choice Single Answer
Question   What is diversification?
Correct Answer New product-New market

Match The Following
Question   Correct Answer
Motivational research It analyses consumer motives
Historical research Uses past experiences to find solutions
Survey research Obtains data from respondents in person
Experimental research One factor is constant and holding other factors

Multiple Choice Single Answer
Question   Safety stock available with a company is 200 units and seasonal stock is 150 units.
The usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basic stock.
Correct Answer 400 units

True/False
Question   Product development includes starting another business or buy businesses outside of
their current line.
Correct Answer FALSE

Multiple Choice Single Answer
Question   The most common criteria for classifying products is based on
Correct Answer Buyer behaviour

Select The Blank
Question   The factor of satisfaction and ________ motives are consistent in society
Correct Answer Profit

Multiple Choice Single Answer
Question   Mission statements for marketing oriented organisation are framed in terms of :
Correct Answer Customer want satisfaction

Match The Following
Question   Correct Answer
Biogenetic needs Hunger, Thirst
Actual self concept How person views himself
Others self concept How the person thinks others see him
Personality Deference, Autonomy

Multiple Choice Multiple Answer
Question   Types of product classification
Correct Answer Consumables , Durables , Services

Multiple Choice Single Answer
Question   What is product development?
Correct Answer New product-Existing market

Multiple Choice Multiple Answer
Question   Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons

Select The Blank
Question   ________ is a bundle of physical, chemical and/or intangible attributes that has the
potential of satisfying customer wants.
Correct Answer Product

Select The Blank
Question   ________ distribution is used when a small percentage of customers account for a
large part of sale.
Correct Answer Selective

Multiple Choice Single Answer
Question   Deciding on the number of intermediaries to be employed by a producer is called:
Correct Answer Intensity distribution

True/False
Question   Each product and brand has a status symbol potential
Correct Answer TRUE

True/False
Question   Economic forecasts are available from industry trade associations
Correct Answer FALSE

Multiple Choice Single Answer
Question   This involves developing two or more market strategies for two or more market
segments
Correct Answer Multi-segmentation

Multiple Choice Multiple Answer
Question   What are fixed costs?
Correct Answer Office rent , Insurance , Generator back up

Multiple Choice Multiple Answer
Question   Major role of promotion is to :
Correct Answer Inform , Remind , Persuade

Multiple Choice Single Answer
Question   In this pricing, prices are set high to benefit from the price quality relationship that
exists in many consumer's mind
Correct Answer Prestige pricing

Multiple Choice Single Answer
Question   It helps an organisation to cope with future by setting objectives and making strategies
to achieve them
Correct Answer Planning

Select The Blank
Question   ________ leads to market fragmentation.
Correct Answer Competition

True/False
Question   Publicity is news carried in the mass media about a firm and its products, policies or
actions.
Correct Answer TRUE

Multiple Choice Multiple Answer
Question   These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough

Multiple Choice Single Answer
Question   Minimum number of segments in a multi segment strategy:
Correct Answer 2

Multiple Choice Single Answer
Question   These items are directly bought by industrial buyers from producers rather than the
middlemen
Correct Answer Expensive

True/False
Question   A drive is a need that sufficiently presses a person to act
Correct Answer TRUE

Multiple Choice Multiple Answer
Question   Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence , Transportation

Multiple Choice Multiple Answer
Question   Money is invested by way of
Correct Answer Debt , Equity

True/False
Question   Marketer should keep company's mission and marketing objectives in mind while
making pricing decisions.
Correct Answer TRUE

Select The Blank
Question   Demographic, cultural, political, natural etc combine to form ________ environment.
Correct Answer Macro

Multiple Choice Single Answer
Question   It indicates the degree of differentiation
Correct Answer Structure

True/False
Question   In pure competition many sellers and buyers are there and have major effect on
demand and supply of the product's market price
Correct Answer FALSE

Multiple Choice Single Answer
Question   This strategic posture plays a leadership role in establishing how the industry operates
Correct Answer Shapers

True/False
Question   Internal records such as sales reports, cost and accounting information are expensive
to obtain.
Correct Answer FALSE

Multiple Choice Multiple Answer
Question   Socio-cultural environment consists of
Correct Answer Social class , Culture

True/False
Question   Companies apply a variety of price adjustment strategies to account for differences in
customer segments and situations.
Correct Answer TRUE

Multiple Choice Multiple Answer
Question   Key concepts of systems view of management includes
Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept

Select The Blank
Question   Japan's major productivity gains are the results of social changes brought about by
________
Correct Answer Statistical quality control

Select The Blank
Question   Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price

Select The Blank
Question   Specific ________ emerge from broad stratefgies
Correct Answer Tactics

Select The Blank
Question   ________ is an important tool for planning and controlling the firm'a activities
Correct Answer Sales Forecast

True/False
Question   Staffing function applies to all company levels irrespective of levels of hierarchy
Correct Answer TRUE

Select The Blank
Question   Satisfying ________ reduces tension
Correct Answer Need

Select The Blank
Question   Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer Impulse

Multiple Choice Multiple Answer
Question   Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government market

Match The Following
Question   Correct Answer
Exclusive Assortment Carrying the line of only one manufacturer
Open bid Contract awarded to lowest bidder
Negotiated Contract Direct negotiation with one or more companies covering project and terms
Deep Assortment Carrying a product family in depth, drawing on many producer's output

Multiple Choice Single Answer
Question   It is the relative difficulty in understanding or using the product
Correct Answer Complexity

Select The Blank
Question   Market ________ is more prevalent than Mass marketing
Correct Answer Segmentation

Multiple Choice Single Answer
Question   What is the most important promotion activity required in Industrial buying process
Correct Answer Personal selling

Multiple Choice Multiple Answer
Question   What are variable costs?
Correct Answer Material , Labour

Multiple Choice Multiple Answer
Question   When is demand price elastic?
Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease

True/False
Question   A company's pricing objectives are influenced by time and circumstances
Correct Answer TRUE

Multiple Choice Single Answer
Question   The price cut causes large increase in quantity sold and price rise results in fall in
quantity sold. This demand is called
Correct Answer Price elastic


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank
Question   Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer Title
Your Answer Title

Multiple Choice Single Answer
Question   This distribution limits intermediaries to one per given territory.
Correct Answer Exclusive
Your Answer Exclusive

Multiple Choice Multiple Answer
Question   The basic goals in introductory stage are
Correct Answer Induce acceptance of new product , Gain initial distribution
Your Answer Increase in industry's sales , Induce acceptance of new product , Gain initial distribution

True/False
Question   The life cycle of product category is the shortest.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   The areas which become active after promotion budgets have been set and funds are allocated to promotion
mix elements.
Correct Answer Sales management , Advertising
Your Answer Pricing , Sales promotion , Advertising

Select The Blank
Question   Customer's changing wants and their behaviour can be better understood in ________ distribution.
Correct Answer Direct
Your Answer Direct

Multiple Choice Multiple Answer
Question   Money is invested by way of
Correct Answer Debt , Equity
Your Answer Debt , Risk , Equity

True/False
Question   Consumption is shaped by the stage of family life cycle
Correct Answer True
Your Answer False

True/False
Question   MIS provides marketers with the right amount and type of information in a timely fashion.
Correct Answer True
Your Answer True

Select The Blank
Question   ________ leads to generalisation where similar stimulus generate the same kind of response
Correct Answer Reinforcement
Your Answer Reinforcement

True/False
Question   Secondary data is cheaper and faster to collect than primary data
Correct Answer True
Your Answer False

Select The Blank
Question   Customers are brand,style and type conscious when buying ________ products.
Correct Answer Special
Your Answer Convenience

Multiple Choice Single Answer
Question   When the quantity bought remains steady regardless of change in price, it is called
Correct Answer Price inelastic
Your Answer Price inelastic

Multiple Choice Multiple Answer
Question   Research design is classified as :
Correct Answer Function , Methodology
Your Answer Methodology , Predictive , Experimental

True/False
Question   Companies apply a variety of price adjustment strategies to account for differences in customer segments and
situations.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   Adoption rate will be higher and faster if the product has
Correct Answer Lower price , Greater utility , Compatability with society
Your Answer Lower price , Greater utility , Compatability with society

Select The Blank
Question   ________ is a broad plan of action for using an organisation's resources to accomplish a objective
Correct Answer Strategy
Your Answer Strategy

True/False
Question   Product development includes starting another business or buy businesses outside of their current line.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question   In this market, organisation acquires goods for the purpose of renting to others at profit
Correct Answer Reseller Market
Your Answer Reseller Market

True/False
Question   Market oriented organisation do not need to prepare a marketing mix for a product that offers few consumer
benefits
Correct Answer True
Your Answer True

Select The Blank
Question   ________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer Oligopoly
Your Answer Oligopoly

Multiple Choice Single Answer
Question   This involves developing two or more market strategies for two or more market segments
Correct Answer Multi-segmentation
Your Answer Segmentation

True/False
Question   Executive judgement technique may be used to supplement other techniques
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   "Image building" objectives are common in which type of market structure?
Correct Answer Oligopoly
Your Answer Competition

Multiple Choice Single Answer
Question   The tool that a sender uses to reach to the receiver is called:
Correct Answer Message
Your Answer Encoding

Multiple Choice Multiple Answer
Question   Business is rated on which dimensions
Correct Answer Market attractiveness , Business strength
Your Answer Business strength , Profit margin , Competition level

Multiple Choice Single Answer
Question   This data is originated by original research through observation/ enquiry
Correct Answer Primary data
Your Answer Primary data

Match The Following
Question   Correct Answer Your Answer
Ballast business Fit well but low opportunities Fit well but low opportunities
Gap analysis Difference between desired and projected performance Difference between desired and projected
performance
Corporate parenting Managing SBU's by a corporate Managing SBU's by a corporate
Heartland business Give the highest priority Some fit and some misfit

Match The Following
Question   Correct Answer Your Answer
Customer is the focal point in Marketing Marketing
Tangible sources Capital, machines,raw material Capital, machines,raw material
Intangible sources Information, time and technology Information, time and technology
Consumer to producer Backward communication Backward communication

Select The Blank
Question   ________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer Selective
Your Answer Selective

Multiple Choice Single Answer
Question   This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations
Correct Answer Time Series Analysis
Your Answer Time Series Analysis

True/False
Question   Distribution costs are low when intermediaries are used in the channel.
Correct Answer True
Your Answer False

Multiple Choice Multiple Answer
Question   Types of strategic business units are :
Correct Answer Stars , Cash cows , Question   marks
Your Answer Stars , Cash cows , Question   marks

Multiple Choice Single Answer
Question   A superior product is priced at
Correct Answer Above market level
Your Answer Above market level

Multiple Choice Multiple Answer
Question   How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer Control mechanism , Departmentalisation
Your Answer Control mechanism , Departmentalisation , Specialisation

Multiple Choice Multiple Answer
Question   Limitations of Traditional cost accounting are
Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing
Your Answer Assumes factory as an isolated entity , It measures only the cost of producing

Multiple Choice Single Answer
Question   It gathers, records and analyses data about problems related to Marketing
Correct Answer Market Research
Your Answer Market Research

Multiple Choice Multiple Answer
Question   Features of Question   Marks?
Correct Answer High growth , Low share SBUs
Your Answer High growth , Low share SBUs

Select The Blank
Question   An organisational assessment uncovers________
Correct Answer Weaknesses
Your Answer Weaknesses

Multiple Choice Single Answer
Question   The price of a product is determined by estimating the cost of producing and marketing and then add a
percentage of profits. This orientation is called:
Correct Answer Cost
Your Answer Cost

Select The Blank
Question   Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer Impulse
Your Answer Impulse

Multiple Choice Multiple Answer
Question   How does 'structure' reduce external uncertainity arising out of human behaviour
Correct Answer Research and planning , Forecasting
Your Answer Division of labour , Departmentalisation

Select The Blank
Question   ________ is synonymous with non-recurrent data system(RDS)
Correct Answer Market research
Your Answer Marketing information

Multiple Choice Single Answer
Question   Source credibility is :
Correct Answer Receiver's perception regarding belief on sender.
Your Answer Receiver's perception regarding belief on sender.

True/False
Question   Change in company structure from divisional to matrix also mean changes in the systems in various degrees
Correct Answer True
Your Answer True

Select The Blank
Question   ________ is some characteristic of people in the market that helps in dividing it.
Correct Answer Factor
Your Answer Factor

Multiple Choice Multiple Answer
Question   Target marketing involves
Correct Answer Market targeting , Market segmentation
Your Answer Market targeting , Market segmentation , Market positioning
LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer
Question   Trade promotions include
Correct Answer Push money allowance , Promotional allowance
Your Answer Promotional allowance

True/False
Question   Shorter production runs are required to produce large number of products in multi-segment strategy
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   Production creates which type of utility
Correct Answer Form
Your Answer Form

Multiple Choice Single Answer
Question   It refers to the relatively more durable company arrangements and relationships
Correct Answer Structure
Your Answer Staffing

Multiple Choice Single Answer
Question   Quantity discrepancy for a convenience product in a marketing channel is adjusted by :
Correct Answer Retailer
Your Answer Retailer

Multiple Choice Single Answer
Question   It is the relative difficulty in understanding or using the product
Correct Answer Complexity
Your Answer Communicability

Multiple Choice Multiple Answer
Question   The participants in a communication process are :
Correct Answer Source , Recipient
Your Answer Customer , Marketer , Recipient

True/False
Question   Product concept testing through physical presentation increase the reliability of test.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   Mission statements for marketing oriented organisation are framed in terms of :
Correct Answer Customer want satisfaction
Your Answer Customer want satisfaction

Select The Blank
Question   In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the
same time
Correct Answer Variable
Your Answer Variable

True/False
Question   Boston consultance group Matrix focusses on future business.
Correct Answer False
Your Answer True

Select The Blank
Question   Major reason for success for new product is ________ product.
Correct Answer Superior
Your Answer Correctly positioned

Multiple Choice Multiple Answer
Question   Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence , Transportation
Your Answer Transportation

Select The Blank
Question   ________ is a descriptive thought that a person holds about something
Correct Answer Belief
Your Answer Attitude

Select The Blank
Question   Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price
Your Answer Price

Multiple Choice Multiple Answer
Question   Beliefs are based on
Correct Answer Knowledge , Opinion , Faith
Your Answer Knowledge , Opinion , Faith

Multiple Choice Single Answer
Question   Depression stage in business cycle is also called
Correct Answer Bust
Your Answer Slowdown

Multiple Choice Multiple Answer
Question   The micro-environment consists of following components:
Correct Answer Marketing intermediaries , Customers , Competitors
Your Answer Marketing intermediaries , Customers , Competitors

Multiple Choice Multiple Answer
Question   Factors affecting demand of a product?
Correct Answer Population , Increase in buying power
Your Answer Buyer preferences , Population , Increase in buying power

Multiple Choice Single Answer
Question   The organisation focusses attention on one market segment and develops one marketing mix for that
segment.This is known as :
Correct Answer Concentration
Your Answer Differentiation

True/False
Question   Changes in company structure also necessitates changes in the systems in various degrees
Correct Answer True
Your Answer True

True/False
Question   Marketer discourages his brand users for brand switching.
Correct Answer True
Your Answer True

True/False
Question   Staffing function applies to all company levels irrespective of levels of hierarchy
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

Match The Following
Question   Correct Answer Your Answer
Experimental research One factor is constant and holding other factors Tests hypothesis about the relationship
between dependent variables
Motivational research It analyses consumer motives It analyses consumer motives
Historical research Uses past experiences to find solutions It is used to forecast future values such as sales
revenue etc
Survey research Obtains data from respondents in person Obtains data from respondents in person

Select The Blank
Question   A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer Less

Multiple Choice Single Answer
Question   It focusses on one or more selected market segments and develops separate marketing mix for each segment
Correct Answer Target Marketing
Your Answer Market Segmentation

Multiple Choice Multiple Answer
Question   Harveststrategy is used for
Correct Answer Dogs , Question   marks
Your Answer Dogs , Question   marks , Cash cowsCash cowsc

Multiple Choice Multiple Answer
Question   These products move through short channels:
Correct Answer Eggs, Bread , Clothing , Cement
Your Answer Eggs, Bread , Maruti 800 Car

True/False
Question   The demand for necessities tends to be more price elastic than the demand for luxury products.
Correct Answer False
Your Answer True

Select The Blank
Question   Satisfying ________ reduces tension
Correct Answer Need
Your Answer Role

Multiple Choice Multiple Answer
Question   What are psychogenetic needs
Correct Answer Belonging , Recognition
Your Answer Hunger , Thirst

Multiple Choice Single Answer
Question   What is product concept?
Correct Answer Detailed version of idea stated in consumer terms
Your Answer Idea for a product

Multiple Choice Multiple Answer
Question   Planning of long term strategies are based on following factors:
Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources

Select The Blank
Question   Skimming pricing involves________ risk.
Correct Answer Low
Your Answer High

True/False
Question   Psychogenetic needs are intense enough to motivate a person to act immediately
Correct Answer False
Your Answer True

Select The Blank
Question   ________ of physical distribution activities increases it's productivity as well as of manufacturer.
Correct Answer Automation
Your Answer Optimisation

Multiple Choice Single Answer
Question   Organisations that acquire goods and services that are sold/rented and supplied to others
Correct Answer Industrial Market
Your Answer Consumer Market

True/False
Question   In pure competition many sellers and buyers are there and have major effect on demand and supply of the
product's market price
Correct Answer False
Your Answer True

Select The Blank
Question   ________ allowance is used to communicate about the values of the product and special event
Correct Answer Promotion
Your Answer Promotion

Multiple Choice Single Answer
Question   It is a reduction in list price granted to channel members for performing marketing functions
Correct Answer Trade discount
Your Answer Trade discount

Multiple Choice Single Answer
Question   Deciding on the number of intermediaries to be employed by a producer is called:
Correct Answer Intensity distribution
Your Answer Selective distribution

Match The Following
Question   Correct Answer Your Answer
Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration
Wide market coverage is achieved. Intensive distribution. Marketing channel
Helps in the process of matching demand and supply. Marketing channel Intensive distribution.
No intermediaries between producer and consumer. Direct channel Direct channel

True/False
Question   Market foreacsts are available from sources like government
Correct Answer False
Your Answer True

Select The Blank
Question   Modern Accounting uses ________ as a unit of measure
Correct Answer Time
Your Answer Time

Multiple Choice Single Answer
Question   It is an approach to cost reduction in which components are studied to determine if they can be made by
cheaper methods of production
Correct Answer Product Value Analysis
Your Answer Product Value Analysis

Select The Blank
Question   ________ is seen as an integral process that converts materials into goods
Correct Answer Systems
Your Answer Statistical quality control