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Cases in Marketing Management - A1


Cases in Marketing Management SCDL Assignment
  • This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?
    Glucose , Salted
  • This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition.
    True
  • This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-
    Share each other's products , Commonly buy components , Do cross branding
  • This question is from the case study "Second Generation System" : What are the product benefits of second generation computers?
    4 to 16 times more storage , Could be used as word processors , Could operate sophisticated programs
  • This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-
    Own Chain of Shops
  • This question is from the case study "Public Distribution" :What is PDS?
    Public Distribution System
  • This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
    Distributors
  • This question is from the case study "Ashoka Sports Ltd." :What are the expectations of Ashoka from the retailers?
    Premium service , Quality display
  • This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain?
    No incentives in cash
  • This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
    True
  • This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?
    Saves electricity & Money
  • This question is from the case study "Marico Industry" :
    Marico Industry's marketing strategy -
    Acquire more FMCG brands
    Marico is big player in - Hair care market
    Marico took over - "Anti-Lice" Shampoo - Medikar
  • This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-
    Sampling
  • This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-
    Family members
  • This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi had special concern for women & underprivileged.
    True
  • This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-
    0.33
  • This question is from the case study "Huge Electronics" :Due to rapid ________ the company organisation chart was constantly changing.
    Growth
  • This question is from the case study "Health Club" : The membership of club is adversly affected because:-
    Death in swimming pool
  • This question is from the case study "The Cold Ice-Cream Company" : The marketing team felt that the use of coupon will result in greater ________.
    Brand Awareness
  • This question is from the case study "Mr Satish" :Satish's firm enjoys good reputation because of :-
    Quality
  • This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
    To see product Performance , Was done for 2 months
  • This question is from the case " The Real Thing " : The name Coca Cola was registered as ________.
    Trade mark
  • This question is from the case study "Konkan Trading Company" : What was the request of Trade Union of Konkan Trading Company?
    Promote the worker who is good in other sports
  • This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?
    Maturity
  • This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
    True
  • This question is from the case study "Wall Mart - Logistic Leader" : What was Wall Mart offering when it started?
    High Quality Products & Service , Low Prices
  • This question is from the case " The Real Thing " : Esteemed Brain Tonic & Intellectual Beverage was the ________ of the brand.
    Positioning
  • This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.
    Distribution Network
  • This question is from the case study "Saif Runs" :The market can expand if the price is ________.
    Competitive
  • This question is from the case study "Priya Automobiles" : The financial scheme was beneficial for ________ by employees in different organisations.
    Group booking
  • This question is from the case study "Hotel Black Pearl" : Current customer profile of Hotel Pearl is :-
    Middle & Upper Middle class
  • This question is from the case study "Watts & Volts Ltd." : Regional manager was responsible for developing new products.
    True
  • This question is from the case study "Moonlight Ltd." : What were the two types of distribution followed by the company?
    Direct sales to wholesalers , Redistribution to retailers
  • This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________
    Economically vulnerable.
  • This question is from the case study " Air India " : The idea suggested by one employee of Air India was to :
    Provide telephone service on board
  • This question is from the case "Laxmi Mills " : The main product benefit offered by kardi Oil is :-
    Low cholesterol
  • This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-
    PR Activty
  • This question is from the case study "Collaborative Product Development in E-Commerce" :What did collaborative development involve?
    Sharing product design , Sharing Engineering documents
  • This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.
    True
  • This question is from the case study "Bags & Baggage's Ltd." : Bags & Baggage Ltd. Always preferred to give discounts to ________.
    Consumer
  • This question is from the case study "Channels of Distribution" : What were the two product qualities of Joshi & Deshpande's product over competition?
    Superior quality , Lower price
  • Chap-Pals is a brand name in - Leather footware industry
    Marketing Orientation - Quality control technique-JIT manufacturing system
    Saloni - Chocolates - Distributor of special cadies
    Fit-Fit exerciser equipment - Sold in urban localities to higher middle class
    Currently Samadhan Sakhali Udyog is - Operating through 4800 own retail stores
  • This question is from the case " Seven Species" : WTO ruled that United States was wrong in prohibiting import from three countries.
    True
  • This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.
    True
  • This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?
    Housewives
  • This question is from the case study "Elevator Grant" : ________ for elevators was considered as a prerequisite prior to entry.
    Market Research
  • This question is from the case study "Shree Ganesh Detergents" : What are the product benefits of the detergent of Shree Ganesh?
    better quality , cheaper price , Less harmful to arms
  • This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
    False
  • This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
    True
  • Divya Bhaskar - The third Gujarati daily newspaper to be launched
    This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies - To create awareness for Divya Bhaskar & establish brand image
    Key fingings of survey - Their newspaper is average in all respects
    Post survey phase - Order bookings crossed a record mark of 2 lac.
  • This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?
    Profits increased , Reserves increased
  • This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-
    Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
  • This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?
    Petrol is underpowered than diesel
  • This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?
    More credit
  • This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.
    True
  • This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
    Different Formulation , Different packaging
  • This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.
    False
  • This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?
    Consultancy
  • This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.
    Innovation
  • This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
    Informal
  • This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
    Frustration , Demoralisation
  • This question is from the case study "Shakti Fitness" :The profitability is highest for :-
    Jogging
  • This question is from the case study "Priya Automobiles" :Why did the company started loosing the market?
    New Fuel efficient bike introduced
  • This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
    True
  • This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?
    Reduces energy consumption , Increases efficiency , Increases tube life
  • This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?
    One Type & One size
  • This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.
    Canal irrigation
  • This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.
    Product Mix
  • This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-
    Good Quality , Good Distribution , Good Promotion
  • This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-
    Petrol Pumps
  • This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?
    Rs 6/- Off Coupon
  • This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.
    Public Relations
  • This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.
    False
  • This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
    Distributors
  • This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.
    Consumer mindset
  • This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
    True
  • This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
    Exercise

5 comments:

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    Replies
    1. Only one exam is pending for a long time. Cases in marketing management. Assignments are all passed. Any help possible?
      Jainrameshjain@gmail.com

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    2. only one exam is pending Marketing Management. I scored 34 marks. Can I get One marks grace or any other help so that I may clear my exam and do some other deploma.
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  2. My cell no is 0097339661949. Ramesh Jain

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