Cases in Marketing Management - A2

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that freedom to workers means calling for indiscipline.
Correct Answer False
Your Answer True

True/False
Question his question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business.
Correct Answer true
Your Answer true

Select The Blank
Question his question is from the case study "Ray Ltd." : The ________ was to be improved to protect chocolate from melting.
Correct Answer Packaging
Your Answer Packaging

Multiple Choice Single Answer
Question This question is from the case study "Chap-pals" : Current competition of Chap-pal is :-
Correct Answer Leather shoose
Your Answer Hawaii

Multiple Choice Multiple Answer
Question This question is from the case study "Tristar" :What factors affected the estimated stock requirement of 800 dealers?
Correct Answer Political uncertainty , Act of god
Your Answer Political uncertainty , Competition actions , Dealer demand

Multiple Choice Single Answer
Question This question is from the case study "Price Plus" : What is the offer under discussion in the case?
Correct Answer Money back offer by Akai
Your Answer Money back offer by Akai

Multiple Choice Multiple Answer
Question This question is from the case study "AR Sons" : AR Sons became a firm of reputation because of :-
Correct Answer Service , Quality
Your Answer Service , Quality

Multiple Choice Single Answer
Question This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-
Correct Answer Sampling
Your Answer Direct marketing

Select The Blank
Question This question is from the case study "Challenger Sports" : The company command ________ % of the market-share.
Correct Answer 60
Your Answer 75

Multiple Choice Single Answer
Question This question is from the case study "Kleam" :Why did other companies failed to market toothpastes?
Correct Answer No uniform quality of Kleam
Your Answer No uniform quality of Kleam

Multiple Choice Multiple Answer
Question This question is from the case study "Collaborative Product Development in E-Commerce" :What were benefits of Collaborative development?
Correct Answer Improves operations , Cuts Costs , Saves Time
Your Answer Cuts Costs , Saves Time , Saves manpower

Select The Blank
Question This question is from the case study "Anveshi - The Rural Development Organisation" :The strategy to achieve the objective was to create ________.
Correct Answer Village organisation
Your Answer Village cooperative

Multiple Choice Multiple Answer
Question This question is from the case "Ethel Graff" : Why do Europeans come to India to work?
Correct Answer Indian Experience matter in International market , Challenge of working in Unfamiliar environment
Your Answer Challenge of working in Unfamiliar environment , Indian Companies now pay higher salaries

True/False
Question This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach the products at All India level.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question This question is from the case study "Astroid Computer Corporation" : What is the product range of this company?
Correct Answer Personal Computer , Monitors , Printers
Your Answer Personal Computer , Monitors , Printers

Multiple Choice Single Answer
Question This question is from the case study "Hindustan Lever - Rural Marketing Initiative" :How were towns & villages covered by HLL initially?
Correct Answer By Van
Your Answer By Van

Multiple Choice Multiple Answer
Question This question is from the case study "Reach India Ltd." : What different product segments is Reach India Ltd. Operating in?
Correct Answer Telecom Service Provider , Handsets
Your Answer Telecom Service Provider , Handsets

Select The Blank
Question This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
Correct Answer Informal
Your Answer Informal

Multiple Choice Single Answer
Question This question is from the case study "Priya Automobiles" : Why did model Priya still continue to sell?
Correct Answer Was the cheapest model
Your Answer Was the cheapest model

Multiple Choice Multiple Answer
Question This question is from the case study "Alcophin" :What Promotional tools are used by Medical companies?
Correct Answer Visual Aid , Product Literature
Your Answer Product Literature , Hoardings

True/False
Question This question is from the case study "Tushar Laboratories" :Mumbai market was the smallest in volumes.
Correct Answer False
Your Answer False

Select The Blank
Question This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
Correct Answer CCA will market ABC brands with their own
Your Answer ABC will market CCA brands with their own

Multiple Choice Single Answer
Question This question is from the case study "Mr. Nitin Chandra" : Product Benefit of Silver plated Bronze products is :-
Correct Answer They are within reach of middle class
Your Answer They are within reach of middle class

Multiple Choice Multiple Answer
Question This question is from the case study "ABC Company" : Which categories did the company entered lately?
Correct Answer Refrigerators , Air Conditioners
Your Answer Air Conditioners

Multiple Choice Single Answer
Question This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson?
Correct Answer Discount offer
Your Answer 1 + 1 Free

True/False
Question This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that freedom to workers means calling for indiscipline.
Correct Answer False
Your Answer True

True/False
Question This question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business.
Correct Answer True
Your Answer True

Select The Blank
Question This question is from the case study "Ray Ltd." : The ________ was to be improved to protect chocolate from melting.
Correct Answer Packaging
Your Answer Packaging

Multiple Choice Single Answer
Question This question is from the case study "Chap-pals" : Current competition of Chap-pal is :-
Correct Answer Leather shoose
Your Answer Hawaii

Multiple Choice Multiple Answer
Question This question is from the case study "Tristar" :What factors affected the estimated stock requirement of 800 dealers?
Correct Answer Political uncertainty , Act of god
Your Answer Political uncertainty , Competition actions , Dealer demand

Multiple Choice Single Answer
Question This question is from the case study "Price Plus" : What is the offer under discussion in the case?
Correct Answer Money back offer by Akai
Your Answer Money back offer by Akai

Multiple Choice Multiple Answer
Question This question is from the case study "AR Sons" : AR Sons became a firm of reputation because of :-
Correct Answer Service , Quality
Your Answer Service , Quality

Multiple Choice Single Answer
Question This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-
Correct Answer Sampling
Your Answer Direct marketing

Select The Blank
Question This question is from the case study "Challenger Sports" : The company command ________ % of the market-share.
Correct Answer 60
Your Answer 75

Multiple Choice Single Answer
Question This question is from the case study "Kleam" :Why did other companies failed to market toothpastes?
Correct Answer No uniform quality of Kleam
Your Answer No uniform quality of Kleam

Multiple Choice Multiple Answer
Question This question is from the case study "Collaborative Product Development in E-Commerce" :What were benefits of Collaborative development?
Correct Answer Improves operations , Cuts Costs , Saves Time
Your Answer Cuts Costs , Saves Time , Saves manpower

Select The Blank
Question This question is from the case study "Anveshi - The Rural Development Organisation" :The strategy to achieve the objective was to create ________.
Correct Answer Village organisation
Your Answer Village cooperative

Multiple Choice Multiple Answer
Question This question is from the case "Ethel Graff" : Why do Europeans come to India to work?
Correct Answer Indian Experience matter in International market , Challenge of working in Unfamiliar environment
Your Answer Challenge of working in Unfamiliar environment , Indian Companies now pay higher salaries

True/False
Question This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach the products at All India level.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question This question is from the case study "Astroid Computer Corporation" : What is the product range of this company?
Correct Answer Personal Computer , Monitors , Printers
Your Answer Personal Computer , Monitors , Printers

Multiple Choice Single Answer
Question This question is from the case study "Hindustan Lever - Rural Marketing Initiative" :How were towns & villages covered by HLL initially?
Correct Answer By Van
Your Answer By Van

Multiple Choice Multiple Answer
Question This question is from the case study "Reach India Ltd." : What different product segments is Reach India Ltd. Operating in?
Correct Answer Telecom Service Provider , Handsets
Your Answer Telecom Service Provider , Handsets

Select The Blank
Question This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
Correct Answer Informal
Your Answer Informal

Multiple Choice Single Answer
Question This question is from the case study "Priya Automobiles" : Why did model Priya still continue to sell?
Correct Answer Was the cheapest model
Your Answer Was the cheapest model

Multiple Choice Multiple Answer
Question This question is from the case study "Alcophin" :What Promotional tools are used by Medical companies?
Correct Answer Visual Aid , Product Literature
Your Answer Product Literature , Hoardings

True/False
Question This question is from the case study "Tushar Laboratories" :Mumbai market was the smallest in volumes.
Correct Answer False
Your Answer False

Select The Blank
Question This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
Correct Answer CCA will market ABC brands with their own
Your Answer ABC will market CCA brands with their own

Multiple Choice Single Answer
Question This question is from the case study "Mr. Nitin Chandra" : Product Benefit of Silver plated Bronze products is :-
Correct Answer They are within reach of middle class
Your Answer They are within reach of middle class

Multiple Choice Multiple Answer
Question This question is from the case study "ABC Company" : Which categories did the company entered lately?
Correct Answer Refrigerators , Air Conditioners
Your Answer Air Conditioners

Multiple Choice Single Answer
Question This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson?
Correct Answer Discount offer
Your Answer 1 + 1 Free

Multiple Choice Multiple Answer
Question This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-
Correct Answer Share each other's products , Commonly buy components , Do cross branding
Your Answer Share each other's products , Do cross branding

True/False
Question This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected.
Correct Answer True
Your Answer True

True/False
Question This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question This question is from the case study "Thompson & Thompson" : What is the current product segment of the company?
Correct Answer Health Care
Your Answer Health Care

Multiple Choice Multiple Answer
Question This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
Correct Answer Different Formulation , Different packaging
Your Answer Different Formulation , Different packaging , Higher price

True/False
Question This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question This question is from the case study "Watts & Volts Ltd." : What was the marketing manager opposed for?
Correct Answer Two parallel sales organisations
Your Answer New product managers

Select The Blank
Question This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
Correct Answer Exercise
Your Answer Exercise

Select The Blank
Question This question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________.
Correct Answer Population
Your Answer Target Audience

Select The Blank
Question This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________.
Correct Answer Wet sweeper
Your Answer Wet sweeper

True/False
Question This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.
Correct Answer True
Your Answer True

True/False
Question This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.
Correct Answer True
Your Answer False

Select The Blank
Question This question is from the case " The Real Thing " : Today Coca Cola is sold in ________ countries.
Correct Answer 200
Your Answer More than 200

True/False
Question This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
Correct Answer True
Your Answer True

Match The Following
Question Correct Answer

Old Spice - Erratic Alcohol supplies
Sugandha Mouth Freshners - Tobaco Products
Kleam - No Uniform quality
Services Unlimited - Funds for Social Organisations

Multiple Choice Single Answer
Question This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain?
Correct Answer No incentives in cash
Your Answer Less demand in market

Match The Following
Question Correct Answer

Roshni Lamps - New Product Opportunities
Laxmi Mills - Refined Oil
Mr. Dinesh Kapoor - Financial Investment
Raja Consultants - Setting Consumer Panel

Multiple Choice Multiple Answer
Question This question is from the case study "Tushar Laboratories" : What was Tushar's strength over giant competitor?
Correct Answer German collaboration , No quality complaints
Your Answer German collaboration , No quality complaints , Better distribution

Multiple Choice Single Answer
Question This question is from the case " Laxmi Mills " : What was the product benefit of refined oil?
Correct Answer Very Pure
Your Answer Very Pure

Select The Blank
Question This question is from the case study "Maxwell Ltd." : According to Mr. Arvind, Success is the outcome of well managed ________.
Correct Answer Interdependence
Your Answer Employees

Multiple Choice Multiple Answer
Question This question is from the case study "Bharat Research Development Corporation " : What details does Project Profile have?
Correct Answer Product Identification , Types of machinery , Raw material
Your Answer Product Identification , Types of machinery

Select The Blank
Question This question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________.
Correct Answer Brand Equity
Your Answer Brand Equity