Consumer Behaviour - A14

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question Proper analysis of characteristics of social class helps the marketers to gain better understanding of target market.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question The Degree measure of attitude by any person towards any object /situation is :-
Correct Answer How much he likes it , How much he dislikes it
Your Answer How much he likes it , How he evaluates it , How he measures it

True/False
Question Brand beliefs & brand evaluation are identical in nature.
Correct Answer False
Your Answer False

Select The Blank
Question ________ in India has been the major cause for slow rise of consumerism .
Correct Answer Illiteracy
Your Answer Illiteracy

Multiple Choice Multiple Answer
Question Consumption rituals are series of symbolic behaviour that :-
Correct Answer Occur in sequence , Are repeated frequently
Your Answer Occur in sequence , Are repeated frequently , Resemble religious rituals

Select The Blank
Question Attitudes with________ of involvement are relatively easier to change.
Correct Answer Low level
Your Answer Low level

Select The Blank
Question In organisational buying, formal buying is represented by an official and formal ________ .
Correct Answer Purchase order
Your Answer Purchase order

Multiple Choice Multiple Answer
Question Consumerism in India has not progressed due to following reasons :-
Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country
Your Answer High literacy rate , Ignorance , Wealth imbalance in the country

Multiple Choice Multiple Answer
Question Enculturation takes place through a process of instilling values from key institutions like :-
Correct Answer The family & school , Religious institutions
Your Answer The family & school , Religious institutions , Offices & workplaces

Select The Blank
Question ________ behaviour indicates addiction.
Correct Answer Compulsive
Your Answer Compulsive

Select The Blank
Question A Social class is________.
Correct Answer Hierarchical
Your Answer Hierarchical

Select The Blank
Question To create product differentiation, manufacturers have to continuously ________ their products.
Correct Answer Upgrade
Your Answer Upgrade

Match The Following
Question Correct Answer Your Answer
Unforeseen factors, Breakdown bankruptcy, Breakdown bankruptcy
Perceived risk Decides number of members in DMU Company specific problems
Degree of centralisation Company specific problems Product specific problem
Perceptual distortion Influences expectations Influences expectations

Multiple Choice Multiple Answer
Question Characteristics of learning process are :-
Correct Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in behaviour based on experience
Your Answer Change in behaviour based on experience , Change in behaviour, temporary or permanent , Continuously evolves

Multiple Choice Single Answer
Question When individual deliberately searches for information about product before purchase, it is called :-
Correct Answer Intentional learning
Your Answer Intentional learning

Multiple Choice Multiple Answer
Question Primary use of consumer research is for which applications?
Correct Answer Routine problem , Non routine problem
Your Answer Routine problem , Non routine problem

True/False
Question Study of CB is more complex in India due to multilingual, multicultural& ethical status.
Correct Answer True
Your Answer True

True/False
Question Research provides insight about customer's perception about the competition.
Correct Answer True
Your Answer False

Multiple Choice Single Answer
Question Attitudes, Beliefs, Values towards any product / Brand are :-
Correct Answer Different
Your Answer Different

Select The Blank
Question ________ is considered as a social institution forming an integral part of social system.
Correct Answer Consumerism
Your Answer Consumerism

Multiple Choice Single Answer
Question If the outcome of post purchase experience is in line with the expectation, it is called :-
Correct Answer Positive discrepancy
Your Answer Positive discrepancy

Multiple Choice Single Answer
Question Automotive manufacturers in India are concentrated in which place?
Correct Answer Chennai
Your Answer Chennai

Multiple Choice Single Answer
Question Characteristics of Attitudes include a feature as " ATTITUDES HAVE AN .." :-
Correct Answer OBJECT
Your Answer OBSESSION

Multiple Choice Single Answer
Question It is a practice by marketers to indulge in temporary sales at prices below cost. What is it called?
Correct Answer Predatory pricing
Your Answer Predatory pricing

True/False
Question Use of primary data saves more time as compared to secondary data.
Correct Answer False
Your Answer True

True/False
Question Organisational buyers do not have a uniform demand.
Correct Answer True
Your Answer True

Select The Blank
Question The behaviourist theory gives little emphasis on consumer ________.
Correct Answer Attitude
Your Answer Attitude

Multiple Choice Single Answer
Question Under this practice, manufacturer draws line for the supplier to make supplies only in a fixed area :-
Correct Answer Area restriction
Your Answer Area restriction

True/False
Question Higher the value of purchase, lengthy is the negotiation process.
Correct Answer True
Your Answer True

True/False
Question Education does not constitute as a parameter for measuring value & status of individual in society.
Correct Answer False
Your Answer True

Select The Blank
Question Price perceptions________ influence the purchasing behaviour of consumer.
Correct Answer Directly
Your Answer Directly

Match The Following
Question Correct Answer Your Answer
Types of data Primary and secondary Primary and secondary
New product launch Non routine problem Routine problem
Survey research Communication problem Communication problem
Reports by Federation of Indian Chambers of Commerce Non-government publication Non-government publication

True/False
Question Pre-purchase decision are unimportant as compared to post purchase decision.
Correct Answer False
Your Answer False

True/False
Question Super ego operates both at the conscious and unconscious level.
Correct Answer True
Your Answer True

Select The Blank
Question ________ are interested in knowing the feedback of consumers.
Correct Answer Marketers
Your Answer Marketers

Multiple Choice Single Answer
Question Characteristic of organisational buyer is:-
Correct Answer Few in number, high volume business
Your Answer Few in number, high volume business

True/False
Question The rank of India among other countries in the world has gone down
in terms of poverty, unemployment and level of development after
independence.
Correct Answer False
Your Answer True

Multiple Choice Multiple Answer
Question Types of personality are :-
Correct Answer Extrovert , Introvert
Your Answer Extrovert , Introvert

Multiple Choice Multiple Answer
Question Measures by government to protect the interests of consumer are :-
Correct Answer Expansion of public sector , Statutory regulation
Your Answer Expansion of private sector , Statutory regulation

Multiple Choice Single Answer
Question If the outcome of post purchase experience is not in line with the expectation, it is called :-
Correct Answer Negative discrepancy
Your Answer Negative discrepancy

Select The Blank
Question ________ data has the possibility of becoming outdated.
Correct Answer Secondary
Your Answer Secondary

Multiple Choice Single Answer
Question Organisational buying process is based on :-
Correct Answer Utilitarian concept
Your Answer Utilitarian concept

Multiple Choice Single Answer
Question Human process that is included in the EBM model is :-
Correct Answer Memory
Your Answer Satisfaction

Multiple Choice Multiple Answer
Question Individuals are strong in which activities while gathering information?
Correct Answer Sensation , Intuition
Your Answer Sensation , Intuition

Multiple Choice Single Answer
Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based on advertisement by :-
Correct Answer Influential Personalities
Your Answer Networking and Transmission