Consumer Behaviour - A15

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question When the product benefits are clear cut, the operating principle is perceptual defense.
Correct Answer False
Your Answer True

Select The Blank
Question Attitudes based on ________ information are relatively easy to change.
Correct Answer Ambiguous
Your Answer Sensitive

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Question A consumer is likely to be more involved with a product when the product is ________.
Correct Answer Expensive
Your Answer Price insensitive

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Question Involvement is ________ needs specific.
Correct Answer Consumer
Your Answer Consumer

Multiple Choice Single Answer
Question By and Large Attitudes are :-
Correct Answer Interconnected
Your Answer Interconnected

Multiple Choice Multiple Answer
Question Various statutory regulations enforced by government are :-
Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950
Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Consumer protection Act

True/False
Question There are high chances of product failure if product categorisation is not there in consumer's mind.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Which are the varoius types of risks?
Correct Answer Financial risk , Psychological risk , Physical risk
Your Answer Financial risk , Physiological risk

Multiple Choice Single Answer
Question These are temporary settings that occur in the environment at a specific time and place :-
Correct Answer Situational influences
Your Answer Situational involvement

Multiple Choice Single Answer
Question What happes when the consumer gets information on its own?
Correct Answer Incidental learning
Your Answer Intentional learning

True/False
Question Feedback is a very critical element for service oriented industries.
Correct Answer True
Your Answer True

True/False
Question Various sources of information like exhibitions, trade shows, etc influences one's expectations.
Correct Answer True
Your Answer True

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Question ________ gives clues to the firm about what existing or prospective customers think.
Correct Answer Research
Your Answer Feedback

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Question ________ is used as a means of maintaining regular contact and dialogue with the consumer.
Correct Answer Feedback
Your Answer Brochures

Multiple Choice Multiple Answer
Question Peculiar social relations found in rural India are :-
Correct Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family
Your Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family

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Question Organisational buyers buy products/services from ________.
Correct Answer Manufacturer
Your Answer Manufacturer

Multiple Choice Single Answer
Question It is an object existing in the environment as perceived by the individual. What is it called?
Correct Answer Cues
Your Answer Motives

True/False
Question There is a close relationship between brand loyalty and habit.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question This method involves questioning respondents and recording their responses :-
Correct Answer Survey research
Your Answer Survey research

Multiple Choice Multiple Answer
Question While evaluating information, individuals are strong in following activity :-
Correct Answer Thinking , Feeling
Your Answer Feeling , Sensation , Thinking

Multiple Choice Single Answer
Question In EBM model, which search is required if enough information is available in the memory?
Correct Answer Internal
Your Answer Intensive

Multiple Choice Multiple Answer
Question Two excellent examples that can show that products are means of sharing experience are :-
Correct Answer Food & drinks on social occasions , Flowers for happy/ sad events
Your Answer Exporting consumables to other nations , Food & drinks on social occasions

True/False
Question Minority group consumers tend to be more barnd loyal.
Correct Answer True
Your Answer False

Multiple Choice Multiple Answer
Question Customer satisfaction process includes following steps :-
Correct Answer Product purchase , After sales service , Repeat purchase
Your Answer After sales service , Repeat purchase

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Question In a three element system imbalance will exist if all the relations are ________.
Correct Answer Negative
Your Answer Positive

Multiple Choice Multiple Answer
Question In depth interviewing tech of consumer research is known for :-
Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction
Your Answer Informal approach , Appropriate questions , Discover hidden motivation

True/False
Question Individuals belonging to elite professions as Civil Services, Business executives etc. are accorded same level of status as of ordinary graduates.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question Customer buys the product with following minimum attributes :-
Correct Answer Durable , Style , Reliable delivery
Your Answer Reliable delivery , Durable , Style

True/False
Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question It is purposeful and directed towards the specific goal
Correct Answer Motives
Your Answer Cues

True/False
Question Perceptual vigilance helps consumers to collect more information on products about their benefits before purchase.
Correct Answer True
Your Answer True

True/False
Question Consumer has a right to voice grievances or suggestions.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question Which theory is based on the premise that biological needs are the root forces that determine human motivation and personality?
Correct Answer Freud's psychoanalytical theory
Your Answer Carl Jung's theory

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Question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time.
Correct Answer Learning
Your Answer Perception

Multiple Choice Single Answer
Question Who wrote this" Consumerism is shame of the total marketing concept "?
Correct Answer Peter Drucker
Your Answer Peter Drucker

Multiple Choice Multiple Answer
Question More product knowledge through advanced information leads to consumers being :-
Correct Answer More cost conscious , Less brand loyal
Your Answer More cost conscious , Less choosy , Less brand loyal

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Question ________ involvement may not always lead to a complex decision making.
Correct Answer High
Your Answer Direct

Multiple Choice Single Answer
Question Which type of involvement is temporary in nature?
Correct Answer Situational involvement
Your Answer Situational involvement

Multiple Choice Single Answer
Question What is 'Conative' component of decision making?
Correct Answer Purchase decision
Your Answer Purchase decision

Multiple Choice Multiple Answer
Question Characteristics of rural market in relation to marketing stimuli are :-
Correct Answer Low product exposure , Low brand awareness
Your Answer Low product exposure , Low brand awareness

Select The Blank
Question The ego defensive function of attitude explains how attitudes ________ the ego from anxieties & threats.
Correct Answer Protects
Your Answer Protects

Match The Following
Question Correct Answer Your Answer
Consumer Research Analysis of information Analysis of information
Primary Data Source MIS
ORG External agency Internal/Govt. agency
Survey Data collection method Data collection method

Multiple Choice Multiple Answer
Question Brand loyalty should have which components?
Correct Answer Behavioural , Attitudnal
Your Answer Behavioural , Primary stimuli

True/False
Question Organisational buyers totally depend on consumer demands.
Correct Answer True
Your Answer False

Multiple Choice Multiple Answer
Question Heider's Theory talks about :-
Correct Answer Balanced Situations , Imbalanced Situations
Your Answer Balanced Situations , Imbalanced Situations

Multiple Choice Single Answer
Question A more isolated style becoming more predominant is an outcome of :-
Correct Answer Increased TV channels and electronic media in India
Your Answer Increase in std of living