Consumer Behaviour - A13

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question Expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :-
Correct Answer Brand
Your Answer Brand

Select The Blank
Question With consumers becoming more cost-conscious, they are now more ________ to pay premiums for brand.
Correct Answer Reluctant
Your Answer Reluctant

Multiple Choice Single Answer
Question Buying process involves the following :-
Correct Answer Users, Influence and buyer
Your Answer Buyer & trader

Select The Blank
Question Individuals have a specific perception and image of themselves called ________.
Correct Answer Self concept
Your Answer Self concept

Multiple Choice Multiple Answer
Question The essential components towards completing the act of purchase include :-
Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase
Your Answer Awareness of Product , Desire to buy , Feasibility of purchase

Select The Blank
Question There is relatively ________ in the dressing styles of urban women as compared to the rural in past couple of years.
Correct Answer More change
Your Answer More change

True/False
Question As per scalogram analysis technique if a respondent replies positively to a difficult question he will respond positively to all questions which are simpler than the earlier question.
Correct Answer True
Your Answer True

Match The Following
Question Correct Answer Your Answer
Market research, Regular process, Integration with decision making level.
Complaint resolution mechanism, Integration with decision making level, Regular process.
Marketer's challenge, Satisfaction of each customer, Satisfaction of each customer.
Xerox synonymous with photocopy machine, Brand level expectation, Brand level expectation.

Multiple Choice Multiple Answer
Question Characteristics of brand loyal consumers are :-
Correct Answer Self confident , Store loyal
Your Answer Self confident , Store loyal

Multiple Choice Single Answer
Question Name the Primary need of Human being :-
Correct Answer Medicine
Your Answer Medicine

Multiple Choice Single Answer
Question The first major reason for the companies to think differently in eighties
Correct Answer Increasing competition
Your Answer Increasing competition

Multiple Choice Multiple Answer
Question Response depends upon :-
Correct Answer Motive , Cues , Drive
Your Answer Drive , Cues , Reinforcement

Multiple Choice Multiple Answer
Question Managerial approach of Consumer behavior is :-
Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers
Your Answer Micro in nature , Cognitive in nature

True/False
Question Attitude towards a brand is more easier to change than belief about that brand.
Correct Answer False
Your Answer True

Multiple Choice Single Answer
Question In the early seventies companies maximized profits through :-
Correct Answer Mass production
Your Answer By providing value based products

Select The Blank
Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices.
Correct Answer Habit
Your Answer Brand loyalty

Match The Following
Question Correct Answer Your Answer
Formal product, Image quality etc of company, Image quality etc of company.
Traditional organisation, No customer complaints handling, No customer complaints handling.
Feedback, Service oriented industries, Customer benefits and experience of service.
Customer orientation, Maximum customer delight, Maximum customer delight.

Select The Blank
Question Attitudes are ________ in nature.
Correct Answer Dynamic
Your Answer Dynamic

Multiple Choice Multiple Answer
Question In the present business scenario CB is complex due to :-
Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation
Your Answer Competition , Rapid pace of innovation

Select The Blank
Question ________has opened new avenue in collection of data in actual users.
Correct Answer Information technology
Your Answer Information technology

Multiple Choice Multiple Answer
Question Why marketers focus on high involvement decisions?
Correct Answer Marketers assume consumers to be equally involved as they are ,They believe consumers think before they act
Your Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act

Select The Blank
Question Higher ________ level helps in understanding consumer behavior.
Correct Answer Sophistication
Your Answer Selective behavior

Multiple Choice Single Answer
Question It is the process wherein all employees of the firm are required to interact directly with customers :-
Correct Answer Orientation
Your Answer Satisfaction

Multiple Choice Single Answer
Question Any communication by experts in that fields makes that communication more:-
Correct Answer Credible
Your Answer Environment friendly

True/False
Question Cultural values are dynamic in nature.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Consumer behavior is based on studies of :-
Correct Answer Social science , Economics , Psychology
Your Answer Social science , Economics , Psychology

Select The Blank
Question ________ leads to either satisfaction or dissatisfaction to the consumer.
Correct Answer Discrepancy
Your Answer Expectation

Multiple Choice Multiple Answer
Question Different attitude measuring techniques are :-
Correct Answer Summated rating scale , Thurstone scale
Your Answer Summated rating scale , Thurstone scale

Multiple Choice Single Answer
Question Changes in female purchasing roles are mainly attributed to :-
Correct Answer Economic and financial independence
Your Answer Economic and financial independence

Select The Blank
Question Congruity theory of Attitudes is developed by Osgood &________.
Correct Answer Tannen baun
Your Answer Tannen baun

True/False
Question Consumers who are highly involved in product are information gatherers.
Correct Answer False
Your Answer True

Multiple Choice Multiple Answer
Question Factors affecting perceived risks about the product are :-
Correct Answer New product , Technologically complex , High price
Your Answer New product , Technologically complex , High price

Multiple Choice Single Answer
Question Which method involves a detailed probing of the respondent by a specialist interviewer?
Correct Answer In-depth interviewing
Your Answer In-depth interviewing

True/False
Question The unit in which secondary data are expressed may not be the same as is required in the research project.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Reasons for rural urban disparities are:-
Correct Answer Low priority to agriculture , Failure of land reforms
Your Answer High priority to agriculture , Failure of land reforms

Multiple Choice Multiple Answer
Question Types of restrictive trade practices are :-
Correct Answer Full time forcing , Area restriction , Predatory pricing
Your Answer Area restriction , Tie up sales , Predatory pricing

Select The Blank
Question ________ is the consumer's adaptation to an advertisement over a time due to boredom and familarity.
Correct Answer Ad wearout
Your Answer Ad adapt

True/False
Question Marketing research is a part of consumer research which in turn is a part of product research.
Correct Answer False
Your Answer True

True/False
Question In comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Characteristics of low involvement products :-
Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward
Your Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward

Select The Blank
Question Consumer has a right to get redressal of ________.
Correct Answer Grievances
Your Answer Grievances

True/False
Question Cognitive learning theory is relevant for convenience products.
Correct Answer False
Your Answer False

True/False
Question When the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads.
Correct Answer True
Your Answer False

Multiple Choice Single Answer
Question The Managerial approach in Consumer Behavior :-
Correct Answer Is micro level & cognitive in nature
Your Answer Is micro level & cognitive in nature

Multiple Choice Multiple Answer
Question The components of attitude are :-
Correct Answer Cognitive Component , Conative Component , Affective Component
Your Answer Cognitive Component , Conative Component , Affective Component

Multiple Choice Single Answer
Question Purchase situation where purchaser does not evaluate alternate brands and price and purchases goods, is called:-
Correct Answer Unanticipated purchase situation
Your Answer Unanticipated purchase situation