Consumer Behaviour - A12

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer
Question Roles of attitudes in developing marketing strategies are :-
Correct Answer Develop promo strategies , To define segments , Develop new products
Your Answer To define segments , Develop new products , Develop promo strategies , Beat the competition

Multiple Choice Single Answer
Question This model refers to the actual buying process & product and company factors affect the process of buying :-
Correct Answer Characteristics of product and organisation
Your Answer Situation variables

Select The Blank
Question Lack of customer ________ leads to extinction of brand.
Correct Answer Satisfaction
Your Answer Delight

Multiple Choice Multiple Answer
Question States with poor unemployment level are :-
Correct Answer Bihar , West Bengal
Your Answer Andhra pradesh , Gujarat , Bihar , West Bengal

Multiple Choice Multiple Answer
Question Unforeseen factors that can affect supplies/purchase are :-
Correct Answer Labour , Cash flow , Bankruptcy
Your Answer Labour , Cash flow , Bankruptcy , Technical problem

Multiple Choice Single Answer
Question What is also known as subliminal perception?
Correct Answer Absolute threshold
Your Answer Limen

Multiple Choice Multiple Answer
Question Various statutory regulations enforced by government are :-
Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950
Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Consumer protection Act , Drugs control Act , 1950

True/False
Question Organisational buyers totally depend on consumer demands.
Correct Answer True
Your Answer False

True/False
Question More members will be involved in decision making if the problem
is an extentive one.
Correct Answer True
Your Answer False

Select The Blank
Question ________ gradually leads to brand loyalty.
Correct Answer Habit
Your Answer Motives

Multiple Choice Single Answer
Question The salt brand maximum used in India is :-
Correct Answer Tata
Your Answer Tata

Multiple Choice Multiple Answer
Question Company specific problems highlighted in Sheth model are :-
Correct Answer Degree of centralisation , Organisational orientation , Organisation size
Your Answer Degree of centralisation , Degree of decentralisation , Organisational orientation , Organisation size

Multiple Choice Single Answer
Question Which type of involvement indicates an on-going interest in the product category?
Correct Answer Enduring involvement
Your Answer High involvement

Multiple Choice Single Answer
Question It is a method of collecting past and current data by recording information :-
Correct Answer Observation survey
Your Answer Questionnaire method

Multiple Choice Multiple Answer
Question Consumption rituals are series of symbolic behaviour that :-
Correct Answer Occur in sequence , Are repeated frequently
Your Answer Occur in sequence , Are repeated frequently , Resemble religious rituals , Induce God fearing sentiments

Select The Blank
Question Attitudes with________ of involvement are relatively easier to change.
Correct Answer Low level
Your Answer Medium level

True/False
Question Attitude towards a brand is more easier to change than belief about that brand.
Correct Answer False
Your Answer False

Select The Blank
Question Members of the same social class show ________ Lifestyles.
Correct Answer Similar
Your Answer Dissimilar

Multiple Choice Single Answer
Question Which model is also known as Systems model?
Correct Answer Nicosia
Your Answer Blackwell

Select The Blank
Question ________ has a symbolic meaning tied to consumer values.
Correct Answer Product
Your Answer Price

Multiple Choice Single Answer
Question When individual deliberately searches for information about product before purchase, it is called :-
Correct Answer Intentional learning
Your Answer Unintentional learning

Select The Blank
Question In organisational buying, formal buying is represented by an official and formal ________ .
Correct Answer Purchase order
Your Answer Purchase order

Multiple Choice Multiple Answer
Question Various purchase situations can be :-
Correct Answer In-store , Gift-giving , Unanticipated purchase
Your Answer Adhoc , In-store , Gift-giving , Unanticipated purchase

True/False
Question The unit in which secondary data are expressed may not be the same as is required in the research project.
Correct Answer True
Your Answer False

Multiple Choice Single Answer
Question Which model concentrates on the purchasing process?
Correct Answer Sheth
Your Answer Blackwell

Multiple Choice Single Answer
Question The first step in creating good consumer research is to :-
Correct Answer Define the problem
Your Answer State the limitations

Multiple Choice Multiple Answer
Question Factors affecting organisational buying behaviour :-
Correct Answer Environmental , Organisational , Inter personal
Your Answer Environmental , Organisational , Intra personal , Inter personal

Multiple Choice Single Answer
Question It is the systematic collection and analysis of consumer information for the purpose of effective decision making :-
Correct Answer Consumer research
Your Answer Consumer perception

Select The Blank
Question ________ leads to either satisfaction or dissatisfaction to the consumer.
Correct Answer Discrepancy
Your Answer Discrepancy

Match The Following
Question Correct Answer Your Answer
Feel Paper products, fabrics Cosmetics and food products
Red colour Warm and sensual Status and authority
Blue colour Cool and friendly Warm and sensual
Smell Cosmetics and food products
Aggressive and unfriendly

True/False
Question Organisational buyers do not have a uniform demand.
Correct Answer True
Your Answer False

Multiple Choice Single Answer
Question Persons with high authority are accorded :-
Correct Answer High status in the society
Your Answer Medium status in the society

Multiple Choice Single Answer
Question What is 'Conative' component of decision making?
Correct Answer Purchase decision
Your Answer Feedback

True/False
Question Consumer has a right to voice grievances or suggestions.
Correct Answer True
Your Answer False

Multiple Choice Single Answer
Question It constitutes the moral factor of personality :-
Correct Answer Ego
Your Answer Ego

True/False
Question Use of primary data saves more time as compared to secondary data.
Correct Answer False
Your Answer False

Select The Blank
Question The success of consumer research depends upon the cooperation of ________.
Correct Answer Public
Your Answer Public

True/False
Question Higher the value of purchase, lengthy is the negotiation process.
Correct Answer True
Your Answer False

True/False
Question Attitude towards any product/ brand has nothing to do with the final act of purchase of that product.
Correct Answer False
Your Answer False

Match The Following
Question Correct Answer Your Answer
Intuitive thinking Least price conscious Id
Aggression, hunger, sex Id Optimum stimulation level
Sensing-thinking type personality
Own decision maker Own decision maker
Sensitive thinking Short term consideration Dogmatism

Multiple Choice Multiple Answer
Question In depth interviewing tech of consumer research is known for :-
Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction
Your Answer Informal approach , Appropriate questions , Identify record subtle reaction , Discover hidden motivation

Select The Blank
Question ________ is the consumer's adaptation to an advertisement over a time due to boredom and familarity.
Correct Answer Ad wearout
Your Answer Ad adopt

Multiple Choice Single Answer
Question In EBM model, which search is required if enough information is available in the memory?
Correct Answer Internal
Your Answer Extensive

Multiple Choice Multiple Answer
Question The essential components towards completing the act of purchase include :-
Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase
Your Answer Awareness of Product , Desire to buy , Feasibility of purchase , Group purchasing

Multiple Choice Multiple Answer
Question Characteristics of learning process are :-
Correct Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in behaviour based on experience
Your Answer Change in behaviour, temporary or permanent , Continuously evolves , No change in behaviour , Change in behaviour based
on experience

Multiple Choice Multiple Answer
Question Which are the varoius types of risks?
Correct Answer Financial risk , Psychological risk , Physical risk
Your Answer Financial risk , Physiological risk , Psychological risk , Physical risk

Multiple Choice Single Answer
Question Factor of convenience in purchasing :-
Correct Answer Is very important
Your Answer Is not considered at all