Consumer Behaviour - A11

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question Currently as there is a substantial increase in the price wars, the only beneficiary ultimately is :-
Correct Answer The end customer
Your Answer The Ruling Govt

True/False
Question Proper analysis of characteristics of social class helps the marketers to gain better understanding of target market.
Correct Answer True
Your Answer False

Select The Blank
Question Caste influence is ________in rural India.
Correct Answer Strong
Your Answer Strong

Multiple Choice Single Answer
Question Expectations built up at the time of transaction between company and consumer is at which level ?
Correct Answer Transaction
Your Answer Brand

Multiple Choice Multiple Answer
Question Why marketers focus on high involvement decisions?
Correct Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act
Your Answer Marketers assume consumers to be equally involved as they are , They believe consumers do not think before they act , They believe consumers think before they act , They believe consumers act and then think

Select The Blank
Question The output of Nicosia model is ________ .
Correct Answer Human behaviour
Your Answer Motivation

Multiple Choice Multiple Answer
Question Characteristics of low involvement products :-
Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward
Your Answer Brand beliefs are formed first by passive learning , Brand beliefs are formed first by active learning , Purchase decision is made , Brand may/may not be evaluated afterward

Multiple Choice Single Answer
Question What happes when the consumer gets information on its own?
Correct Answer Incidental learning
Your Answer Unintentional learning

True/False
Question The value and volumes of purchases are high in organisational buying.
Correct Answer True
Your Answer False

Multiple Choice Multiple Answer
Question Measures by government to protect the interests of consumer are :-
Correct Answer Expansion of public sector , Statutory regulation
Your Answer Expansion of public sector , Expansion of private sector ,Statutory regulation , Restrictive trade practices

True/False
Question Research provides insight about customer's perception about the competition.
Correct Answer True
Your Answer False

True/False
Question The defense mechanism works at the conscious state.
Correct Answer False
Your Answer False

True/False
Question Today the focus and challenge before all marketers is to rebuild themselves around their customers.
Correct Answer True
Your Answer False

Multiple Choice Multiple Answer
Question Political factors affecting organisational buying are :-
Correct Answer Defense spending , Lobbying
Your Answer Defense spending , Lobbying , Central regulations , Corporate culture

Multiple Choice Single Answer
Question Opinion Leaders are looked upon by others as :-
Correct Answer Trend setters
Your Answer Political Leaders

Multiple Choice Multiple Answer
Question Characteristics of rural market in relation to dependency on Nature are :-
Correct Answer High dependence on natural factors for livelihood , Abundance of natural resources
Your Answer High dependence on natural factors for livelihood , Abundance of natural resources , Low dependence on natural factors for
livelihood , Scarcity of natural resources

Select The Blank
Question Consumers in U.S are exposed to ________ ads in a day.
Correct Answer 600
Your Answer 30

Select The Blank
Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices.
Correct Answer Habit
Your Answer Brand loyalty

Multiple Choice Multiple Answer
Question Customer buys the product with following minimum attributes :-
Correct Answer Reliable delivery , Durable , Style
Your Answer Reliable delivery , Durable , Style , Luxury

Multiple Choice Single Answer
Question If the outcome of post purchase experience is in line with the expectation, it is called :-
Correct Answer Positive discrepancy
Your Answer Negative discrepancy

Multiple Choice Multiple Answer
Question Reasons for rural urban disparities are:-
Correct Answer Low priority to agriculture , Failure of land reforms
Your Answer Low priority to agriculture , High priority to agriculture , Success
of land reforms , Failure of land reforms

Multiple Choice Multiple Answer
Question Heider's Theory talks about :-
Correct Answer Balanced Situations , Imbalanced Situations
Your Answer Balanced Situations , Correct Situations , Imbalanced Situations, Incorrect Situations

Select The Blank
Question ________ is considered as a social institution forming an integral part of social system.
Correct Answer Consumerism
Your Answer Protection

Multiple Choice Multiple Answer
Question The Degree measure of attitude by any person towards any object / situation is :-
Correct Answer How much he likes it , How much he dislikes it
Your Answer How much he likes it , How much he dislikes it , How he evaluates it , How he measures it

True/False
Question Evaluation of brand is done before purchase for low involvement products.
Correct Answer False
Your Answer False

Select The Blank
Question Nicosia model establishes a link between organisation and its prospective ________.
Correct Answer Consumer
Your Answer Buyer

Multiple Choice Multiple Answer
Question Different attitude measuring techniques are :-
Correct Answer Summated rating scale , Thurstone scale
Your Answer Vernier scale , Summated rating scale , Thurstone scale ,Measuring scale

Multiple Choice Single Answer
Question Per capita household expenditure is lowest in which state of India?
Correct Answer Bihar
Your Answer Uttar Pradesh

Multiple Choice Single Answer
Question Expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :-
Correct Answer Brand
Your Answer Brand

Multiple Choice Multiple Answer
Question The basic levels of organisational buyers are :-
Correct Answer Purchaser , Initiator
Your Answer Purchaser , Initiator , Gatekeeper , Buyer

Multiple Choice Single Answer
Question The average rural household spend on consumables (excluding food grains, milk, vegetables) in Rs is :-
Correct Answer 215
Your Answer 275

Multiple Choice Single Answer
Question Attitudes mean a learned orientation towards an object that provides a tendency to respond :-
Correct Answer Favorably or unfavorably
Your Answer Clearly or abruptly

Select The Blank
Question ________ involvement may not always lead to a complex decision making.
Correct Answer High
Your Answer Low

Match The Following
Question Correct Answer Your Answer
Types of data, Primary and secondary, Non-government publication.
New product launch, Non routine problem, Primary and secondary.
Survey research, Communication problem, Government publication.
Reports by Federation of Indian Chambers of Commerce, Non-government publication, Non routine problem.

Multiple Choice Single Answer
Question It is the period when customer starts using the product/service to meet his specific needs :-
Correct Answer After sales
Your Answer During sales

True/False
Question Individuals belonging to elite professions as Civil Services, Business executives etc. are accorded same level of status as of
ordinary graduates.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question Brand loyalty should have which components?
Correct Answer Behavioural , Attitudnal
Your Answer Behavioural , Attitudnal , Primary stimuli , Secondary stimuli

Select The Blank
Question ________ consumption behaviour lies in between materialistic and addictive behaviour.
Correct Answer Fixated
Your Answer Egoistic

Match The Following
Question Correct Answer Your Answer
Formal product, Image quality etc of company, No customer complaints handling.
Traditional organisation, No customer complaints handling,Image quality etc of company.
Feedback, Service oriented industries, Customer benefits and experience of service.
Customer orientation, Maximum customer delight, Maximum customer delight.

Multiple Choice Multiple Answer
Question Critical information required at ' after sales' level to enhance consumer satisfaction are :-
Correct Answer Repair and maintenance , Consumer follow up
Your Answer Prompt redressal , Repair and maintenance , Consumer follow up , Courteous and attentive service

True/False
Question Perceptual vigilance helps consumers to collect more information on products about their benefits before purchase.
Correct Answer True
Your Answer False

True/False
Question Agriculture is mainly subsistence oriented.
Correct Answer True
Your Answer False

Multiple Choice Single Answer
Question Who wrote this" Consumerism is shame of the total marketing concept "?
Correct Answer Peter Drucker
Your Answer Peter Drucker

Multiple Choice Single Answer
Question Customer expectation built up from a particular class of product is at which level?
Correct Answer Category
Your Answer Category

Multiple Choice Single Answer
Question The ability of consumers to detect the variations in sensory elements is determined by :-
Correct Answer Threshold level
Your Answer Limen

Multiple Choice Single Answer
Question A Brand Evaluation that is an outcome of various factors and which creates a positive or negative attitude about the product is :-
Correct Answer One Dimensional
Your Answer Uniform in nature

Multiple Choice Single Answer
Question These are temporary settings that occur in the environment at a specific time and place :-
Correct Answer Situational influences
Your Answer Enduring involvement