Consumer Behaviour - A10

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question Which method involves a detailed probing of the respondent by a specialist interviewer?
Correct Answer In-depth interviewing
Your Answer In-depth interviewing

Multiple Choice Single Answer
Question Brand Beliefs are :-
Correct Answer Characteristics of Brands
Your Answer Perceptions of quality of Brands

Multiple Choice Single Answer
Question Changes in female purchasing roles are mainly attributed to :-
Correct Answer Economic and financial independence
Your Answer Economic and financial independence

Multiple Choice Single Answer
Question Buying process involves the following :-
Correct Answer Users, Influence and buyer
Your Answer Users, Influence and buyer

True/False
Question Land reforms are largely failure in India.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Characteristics of rural market in relation to marketing stimuli are :-
Correct Answer Low product exposure , Low brand awareness
Your Answer Low product exposure , Low brand awareness

Select The Blank
Question ________has opened new avenue in collection of data in actual users.
Correct Answer Information technology
Your Answer Information technology

Multiple Choice Multiple Answer
Question Ways to reduce chances of failure are:-
Correct Answer Buying lowest price item , Warranties and guarantees , Not too much to expect
Your Answer Buying lowest price item , Warranties and guarantees , Not too much to expect

Match The Following
Question Correct Answer Your Answer
Market research, Regular process, Regular process
Complaint resolution mechanism, Integration with decision making level, Integration with decision making level
Marketer's challenge, Satisfaction of each customer, Satisfaction of each customer
Xerox synonymous with photocopy machine,Brand level expectation, Brand level expectation

Select The Blank
Question Price perceptions________ influence the purchasing behaviour of consumer.
Correct Answer Directly
Your Answer Directly

True/False
Question Unforeseen factors can also affect the purchasing organisation or supplies.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question Name the Primary need of Human being :-
Correct Answer Medicine
Your Answer Medicine

Multiple Choice Single Answer
Question In the early seventies companies maximized profits through :-
Correct Answer Mass production
Your Answer Mass production

Multiple Choice Single Answer
Question Automotive manufacturers in India are concentrated in which
place?
Correct Answer Chennai
Your Answer Chennai

Multiple Choice Multiple Answer
Question Customer satisfaction process includes following steps :-
Correct Answer Product purchase , After sales service , Repeat purchase
Your Answer Product purchase , After sales service , Repeat purchase

True/False
Question Super ego operates both at the conscious and unconscious
level.
Correct Answer True
Your Answer False

Select The Blank
Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed.
Correct Answer Seventh
Your Answer Seventh

Multiple Choice Multiple Answer
Question Response depends upon :-
Correct Answer Drive , Motive , Cues
Your Answer Motive , Cues , Drive

Multiple Choice Single Answer
Question The first major reason for the companies to think differently in eighties
Correct Answer Increasing competition
Your Answer Increasing competition

Multiple Choice Single Answer
Question If the outcome of post purchase experience is not in line with the expectation, it is called :-
Correct Answer Negative discrepancy
Your Answer Positive discrepancy

True/False
Question Feedback is a very critical element for service oriented industries.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question It is an object existing in the environment as perceived by the individual. What is it called?
Correct Answer Cues
Your Answer Cues

Multiple Choice Single Answer
Question The Managerial approach in Consumer Behavior :-
Correct Answer Is micro level & cognitive in nature
Your Answer Is micro level & cognitive in nature

Multiple Choice Multiple Answer
Question Managerial approach of Consumer behavior is :-
Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers
Your Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers

Multiple Choice Single Answer
Question It is the process wherein all employees of the firm are required to interact directly with customers :-
Correct Answer Orientation
Your Answer Orientation

Select The Blank
Question ________ data has the possibility of becoming outdated.
Correct Answer Secondary
Your Answer Secondary

Match The Following
Question Correct Answer Your Answer
Physical risk, Risk to human body, Risk to human body.
Psychological risk, Risk of losing self esteem, Risk of losing self esteem.
Social risk, Risk in purchasing items which enhance social attractiveness, Risk in purchasing items which enhance social attractiveness.
Performance risk, the purchased product not achieving desired results, the purchased product not achieving desired results.

True/False
Question Marketing research is a part of consumer research which in turn is a part of product research.
Correct Answer False
Your Answer False

Select The Blank
Question Individuals have a specific perception and image of themselves called ________.
Correct Answer Self concept
Your Answer Self concept

Select The Blank
Question Perception of a stimulus below the conscious level is called ________.
Correct Answer Absolute threshold
Your Answer Threshold level

True/False
Question Ego is a balancing act between Id and superego.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question Consumer behavior is based on studies of :-
Correct Answer Social science , Economics , Psychology
Your Answer Social science , Economics , Psychology

True/False
Question Primary data has been collected earlier for some other purpose.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question Factors affecting perceived risks about the product are :-
Correct Answer New product , Technologically complex , High price
Your Answer New product , Technologically complex , High price

Multiple Choice Single Answer
Question Which model has stimuli as the input and human behaviour as the output?
Correct Answer Nicosia
Your Answer Nicosia

Multiple Choice Multiple Answer
Question Characteristics of EBM model are :-
Correct Answer Coherent , Flexible
Your Answer Coherent , Flexible

True/False
Question Cultural values are dynamic in nature.
Correct Answer True
Your Answer True

True/False
Question Minority group consumers tend to be more barnd loyal.
Correct Answer True
Your Answer True

Select The Blank
Question The behaviourist theory gives little emphasis on consumer
________.
Correct Answer Attitude
Your Answer Attitude

Select The Blank
Question EBM model is criticised on the ground that it gives vague definition of the role of ________ .
Correct Answer Influencing variables
Your Answer Influencing variables

Select The Blank
Question A Social class is________.
Correct Answer Hierarchical
Your Answer Hierarchical

True/False
Question There are high chances of product failure if product categorisation is not there in consumer's mind.
Correct Answer True
Your Answer True

Select The Blank
Question Industrial growth in rural India has ________.
Correct Answer Slowed down
Your Answer Slowed down

Multiple Choice Multiple Answer
Question Customer orientation includes :-
Correct Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product
Your Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product

Multiple Choice Single Answer
Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based on advertisement by :-
Correct Answer Influential Personalities
Your Answer Influential Personalities

Multiple Choice Multiple Answer
Question How is stimulus generalisation used for brand leveraging?
Correct Answer Extension of brand under successful brand , Extension in a different product category
Your Answer Extension of brand under successful brand , Extension in a different product category

Multiple Choice Multiple Answer
Question Consumerism in India has not progressed due to following reasons :-
Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country
Your Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country