Marketing Management - A012

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank
Question   A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer Less

True/False
Question   Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value.
Correct Answer True
Your Answer True

True/False
Question   Companies apply a variety of price adjustment strategies to account for differences in customer segments and
situations.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   Marketer has no control over setting the price in which type of market structure?
Correct Answer Competition
Your Answer Monopoly

True/False
Question   Market foreacsts are available from sources like government
Correct Answer False
Your Answer False

Select The Blank
Question   ________ allowance is used to communicate about the values of the product and special event
Correct Answer Promotion
Your Answer Promotion

True/False
Question   Marketing and production costs are high in multi-segment strategy
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   These products move through short channels:
Correct Answer Eggs, Bread , Clothing , Cement
Your Answer Eggs, Bread , Cement

True/False
Question   In pure competition many sellers and buyers are there and have major effect on demand and supply of the
product's market price
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   Trade promotions include
Correct Answer Push money allowance , Promotional allowance
Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance

Select The Blank
Question   Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer Impulse
Your Answer Impulse

True/False
Question   Augmented product includes the actual product plus any additional services such as maintenance, intallation
etc.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough
Your Answer Sold on basis of benefits , Quality control is tough

Multiple Choice Multiple Answer
Question   Total cost includes :
Correct Answer Fixed cost , Variable cost
Your Answer Fixed cost , Variable cost

Select The Blank
Question   The factor of satisfaction and ________ motives are consistent in society
Correct Answer Profit
Your Answer Exchange

Multiple Choice Single Answer
Question   An example of Want is :
Correct Answer Continental food
Your Answer Continental food

Multiple Choice Multiple Answer
Question   What are variable costs?
Correct Answer Material , Labour
Your Answer Material , Labour

Multiple Choice Single Answer
Question   A centralised inventory means
Correct Answer Fast delivery to customers
Your Answer Building and stocking one warehouse

Select The Blank
Question   In production era , demand is ________ than supply
Correct Answer Greater
Your Answer Not consistent

Select The Blank
Question   Buyer's response in ________ method may not be applicable in other markets
Correct Answer Market tests
Your Answer Simple trend analysis

Multiple Choice Multiple Answer
Question   Categories of adopters are
Correct Answer Innovators , Early adopters , Laggards
Your Answer Innovators , Early adopters , Laggards

Multiple Choice Single Answer
Question   D in AIDA stands for :
Correct Answer Desire
Your Answer Demand

Multiple Choice Multiple Answer
Question   Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Demographic

Match The Following
Question   Correct Answer Your Answer
Feedback Communication from receiver to sender Communication from receiver to sender
Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as
messages
Decoding Interpreting the message by receiver Interpreting the message by receiver
Noise It interferes with communication process It interferes with communication process

Select The Blank
Question   ________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer Selective
Your Answer Selective

Multiple Choice Single Answer
Question   What is Market Penetration?
Correct Answer Existing product-Existing market
Your Answer New product-Existing market

Multiple Choice Single Answer
Question   Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer Prestige
Your Answer Prestige

Select The Blank
Question   ________ concept increases the efficiency of economic system
Correct Answer Marketing
Your Answer Marketing

Multiple Choice Multiple Answer
Question   What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur
Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur

Select The Blank
Question   ________cost accounting measures the cost of producing and ignores the cost of non-producing
Correct Answer Traditional
Your Answer Modern

Multiple Choice Multiple Answer
Question   Concept of marketing includes study of
Correct Answer Transaction , Transfer , Exchange
Your Answer Transaction , Transfer , Exchange

Multiple Choice Single Answer
Question   General Electric Matrix is divided into how many cells
Correct Answer 9
Your Answer 4

Multiple Choice Multiple Answer
Question   Research design is classified as :
Correct Answer Function , Methodology
Your Answer Function , Methodology

Match The Following
Question   Correct Answer Your Answer
Customer is the focal point in Marketing Marketing
Tangible sources Capital, machines,raw material Capital, machines,raw material
Intangible sources Information, time and technology Information, time and technology
Consumer to producer Backward communication Backward communication

Multiple Choice Multiple Answer
Question   The external sources of Primary data are :
Correct Answer Retailer , Wholesaler , Libraries
Your Answer Retailer , Wholesaler

True/False
Question   Executive judgement technique may be used to supplement other techniques
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   It refers to formal and informal rules, regulations and procedures that complements the company structure
Correct Answer Systems
Your Answer Strategy

Multiple Choice Single Answer
Question   Deciding on the number of intermediaries to be employed by a producer is called:
Correct Answer Intensity distribution
Your Answer Exclusive distribution

Select The Blank
Question   ________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer Marketing
Your Answer Selling

Multiple Choice Multiple Answer
Question   The areas which become active after promotion budgets have been set and funds are allocated to promotion
mix elements.
Correct Answer Sales management , Advertising
Your Answer Sales promotion , Advertising

Select The Blank
Question   ________ is seen as an integral process that converts materials into goods
Correct Answer Systems
Your Answer Systems

Select The Blank
Question   ________ is a part of the company that has a separate mission and objectives
Correct Answer SBU
Your Answer Strategic planning

True/False
Question   Indirect channels for industrial products are longer than consumer product channels.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   What is break down approach
Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on
economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at
total sales
Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on
economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at
total sales

Multiple Choice Single Answer
Question   Which is the shortest marketing channel for an industrial product?
Correct Answer Producer--->Industrial user
Your Answer Producer--->Industrial user

Multiple Choice Multiple Answer
Question   Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Packaging , Mass media

True/False
Question   Warehouses are needed when supply sources and markets are located close by.
Correct Answer False
Your Answer False


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer
Question   What is Statistical Quality Control(SQC)
Correct Answer Instantly spots malfunctions and show where they occur , Identifies quality and productivity from a production
process , Identifies impact of any change on performance
Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance ,
Integrates manufacturing with business strategy

Multiple Choice Single Answer
Question   The tool that a sender uses to reach to the receiver is called:
Correct Answer Message
Your Answer Message

Multiple Choice Multiple Answer
Question   The tangible inputs in a business are
Correct Answer Capital , Machine , Time
Your Answer Capital , Machine , Time

Multiple Choice Single Answer
Question   Organisations that acquire goods and services that are sold/rented and supplied to others
Correct Answer Industrial Market
Your Answer Industrial Market

Multiple Choice Multiple Answer
Question   These products move through short channels:
Correct Answer Eggs, Bread , Clothing , Cement
Your Answer Eggs, Bread , Clothing , Cement

Select The Blank
Question   Skimming pricing involves________ risk.
Correct Answer Low
Your Answer Low

Multiple Choice Single Answer
Question   The company earns an acceptable rate of return on their net sales.This profitability objective is called:
Correct Answer Target return
Your Answer Target return

Match The Following
Question   Correct Answer Your Answer
Customer is the focal point in Marketing Marketing
Tangible sources Capital, machines,raw material Capital, machines,raw material
Intangible sources Information, time and technology Information, time and technology
Consumer to producer Backward communication Backward communication

Multiple Choice Single Answer
Question   Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary

Select The Blank
Question   ________ is some characteristic of people in the market that helps in dividing it.
Correct Answer Factor
Your Answer Age

Multiple Choice Single Answer
Question   The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession

True/False
Question   Internal records such as sales reports, cost and accounting information are expensive to obtain.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   What is Marginal cost?
Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than
average revenue
Your Answer The additional cost of each unit of product , Marginal revenue is less than average revenue , It is useful for new
products

Multiple Choice Single Answer
Question   Maximum number of new product ideas come from
Correct Answer Internal sources
Your Answer Customers

Select The Blank
Question   In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the
same time
Correct Answer Variable
Your Answer Variable

True/False
Question   Formal planning provides clearer performance standards.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   For exchange to take place, which conditions must be satisfied ?
Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might
be of value to the other party
Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might
be of value to the other party

Multiple Choice Multiple Answer
Question   What are variable costs?
Correct Answer Material , Labour
Your Answer Material , Labour

Multiple Choice Single Answer
Question   The price of a product is determined by estimating the cost of producing and marketing and then add a
percentage of profits. This orientation is called:
Correct Answer Cost
Your Answer Cost

Multiple Choice Multiple Answer
Question   Business is rated on which dimensions
Correct Answer Market attractiveness , Business strength
Your Answer Market attractiveness , Business strength , Competition level

Multiple Choice Single Answer
Question   Production creates which type of utility
Correct Answer Form
Your Answer Form

Select The Blank
Question   ________ measures actual sales and not intentions to buy
Correct Answer Market tests
Your Answer Simple trend analysis

Multiple Choice Single Answer
Question   Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural
Your Answer Behavioural

Multiple Choice Single Answer
Question   Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales

Select The Blank
Question   Product ________ plays a major role in distribution strategy.
Correct Answer Awareness
Your Answer Awareness

Multiple Choice Single Answer
Question   In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence

Multiple Choice Multiple Answer
Question   The culture of a company is conveyed through
Correct Answer Myths , Rituals , Rites
Your Answer Rites , Myths , Rituals

True/False
Question   Marketing involves a backward communication from consumer to producer
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   To avoid price competition, Marketer will set which of the following price?
Correct Answer At market level
Your Answer At market level

Select The Blank
Question   Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer Impulse
Your Answer Impulse

True/False
Question   "Promotion" is considered in conjunction with "Convenience" .
Correct Answer False
Your Answer False

True/False
Question   Product concept testing through physical presentation increase the reliability of test.
Correct Answer True
Your Answer True

Select The Blank
Question   ________ is a descriptive thought that a person holds about something
Correct Answer Belief
Your Answer Belief

Multiple Choice Single Answer
Question   Quantity discrepancy for a convenience product in a marketing channel is adjusted by :
Correct Answer Retailer
Your Answer Producer

Select The Blank
Question   Optimum marketing mix is obtained using analysis, ________, implementation and control.
Correct Answer Planning
Your Answer Planning

Multiple Choice Single Answer
Question   The frequency at which a product is used is called ?
Correct Answer Usage rate
Your Answer Usage rate

True/False
Question   Augmented product includes the actual product plus any additional services such as maintenance, intallation
etc.
Correct Answer True
Your Answer True

True/False
Question   Inndustrial goods are sold to end-users for personal consumption.
Correct Answer False
Your Answer False

True/False
Question   The demand for necessities tends to be more price elastic than the demand for luxury products.
Correct Answer False
Your Answer True

Multiple Choice Single Answer
Question   It indicates the degree of differentiation
Correct Answer Structure
Your Answer Status

Multiple Choice Multiple Answer
Question   Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends
Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends

Select The Blank
Question   ________ routinely performs all functions on recurrent, internal and external data
Correct Answer Recurrent data system(RDS)
Your Answer Recurrent data system(RDS)

Multiple Choice Multiple Answer
Question   The participants in a communication process are :
Correct Answer Source , Recipient
Your Answer Source , Recipient

Multiple Choice Single Answer
Question   A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

Multiple Choice Multiple Answer
Question   Features of Question   Marks?
Correct Answer High growth , Low share SBUs
Your Answer High growth , Low share SBUs

Match The Following
Question   Correct Answer Your Answer
Biogenetic needs Hunger, Thirst Hunger, Thirst
Actual self concept How person views himself How person views himself
Others self concept How the person thinks others see him How the person thinks others see him
Personality Deference, Autonomy Esteem, Recognition

True/False
Question   Marketer discourages his brand users for brand switching.
Correct Answer True
Your Answer True


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question   4p's of of Marketing should be considered in conjunction with
Correct Answer 4C's
Your Answer 4C's

True/False
Question   Sales contests, consumer contests are examples of public relations.
Correct Answer False
Your Answer False

Select The Blank
Question   Buyer's response in ________ method may not be applicable in other markets
Correct Answer Market tests
Your Answer Market tests

True/False
Question   The hypothesis may prove to be either right or wrong
Correct Answer True
Your Answer True

Select The Blank
Question   ________ is seen as an integral process that converts materials into goods
Correct Answer Systems
Your Answer Systems

Multiple Choice Single Answer
Question   It is the process of influencing one's behaviour by sharing ideas, feelings and information.
Correct Answer Communication
Your Answer Communication

Select The Blank
Question   Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer Standardisation
Your Answer Standardisation

True/False
Question   Market segmentation is the decision to identify different groups that compose the market and to develop specific
product for each of these groups.
Correct Answer False
Your Answer True

True/False
Question   Companies apply a variety of price adjustment strategies to account for differences in customer segments and
situations.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   The participants in a communication process are :
Correct Answer Source , Recipient
Your Answer Source , Recipient

Multiple Choice Multiple Answer
Question   Features of Question   Marks?
Correct Answer High growth , Low share SBUs
Your Answer High growth , Low share SBUs

Multiple Choice Single Answer
Question   Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange

Multiple Choice Single Answer
Question   Decline in buying power due to price levels rising more rapidly than income is called
Correct Answer Inflation
Your Answer Inflation

Multiple Choice Single Answer
Question   It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue.
Correct Answer Demand elasticity
Your Answer Demand elasticity

Multiple Choice Single Answer
Question   This approach estimates sales potential of a territory by estimating the number of units of a product category
that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory
Correct Answer Buildup approach
Your Answer Buildup approach

Select The Blank
Question   The research objectives are stated as ________ to be tested
Correct Answer Hypothesis
Your Answer Data

Multiple Choice Multiple Answer
Question   After the new product has passed the conceptual stages it becomes more concrete in which stages?
Correct Answer Test marketing , Commercialisation , Product development
Your Answer Test marketing , Commercialisation , Product development

True/False
Question   Product development includes starting another business or buy businesses outside of their current line.
Correct Answer False
Your Answer False

Match The Following
Question   Correct Answer Your Answer
Wide market coverage is achieved. Intensive distribution. Intensive distribution.
Helps in the process of matching demand and supply. Marketing channel Marketing channel
No intermediaries between producer and consumer. Direct channel Direct channel
Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration

Select The Blank
Question   ________ is a broad plan of action for using an organisation's resources to accomplish a objective
Correct Answer Strategy
Your Answer Strategy

True/False
Question   Demand is highly elastic for industrial goods
Correct Answer False
Your Answer True

Match The Following
Question   Correct Answer Your Answer
This refers to the number of product items within each product line. Product depth Product depth
This includes all product item's a company offers. Product mix Product mix
This is a group of products that are related. Product line. Product line.
This is the total number of product lines. Product breadth Product breadth

True/False
Question   Image building pricing objective reduces the price war among competitor.
Correct Answer True
Your Answer True

Select The Blank
Question   Product, price, place and promotion are the 4p's of ________ mix
Correct Answer Marketing
Your Answer Marketing

True/False
Question   "Promotion" is considered in conjunction with "Convenience" .
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   A business is a system consisting of following elements
Correct Answer Input and output , Objectives , Process and feedback
Your Answer Input and output , Objectives , Process and feedback

Multiple Choice Single Answer
Question   Mr "X" has recently been chucked out from his job and is now searching for a new one.His unemployment is
called
Correct Answer Functional
Your Answer Structural

Multiple Choice Single Answer
Question   A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

Select The Blank
Question   A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer Less

Multiple Choice Multiple Answer
Question   Target marketing involves
Correct Answer Market targeting , Market segmentation
Your Answer Market targeting , Market positioning , Marketing mix

Select The Blank
Question   ________ allowance is used to communicate about the values of the product and special event
Correct Answer Promotion
Your Answer Promotion

Multiple Choice Multiple Answer
Question   Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends
Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends

Multiple Choice Multiple Answer
Question   Research design is classified as :
Correct Answer Function , Methodology
Your Answer Function , Methodology

Multiple Choice Single Answer
Question   The price of a product is determined by estimating the cost of producing and marketing and then add a
percentage of profits. This orientation is called:
Correct Answer Cost
Your Answer Cost

Multiple Choice Single Answer
Question   The tool used for decision making in ' The alternate futures ' scenario is
Correct Answer Option Valuation model
Your Answer Option Valuation model

True/False
Question   Marketing strategies are developed to support broad marketing objectives
Correct Answer True
Your Answer True

Select The Blank
Question   Total cost is the sum of ________ + Variable cost.
Correct Answer Fixed cost
Your Answer Fixed cost

Multiple Choice Single Answer
Question   Advantage of multi-variate segmentation is :
Correct Answer More information about available people
Your Answer Sales potential increases

Multiple Choice Multiple Answer
Question   The tangible inputs in a business are
Correct Answer Capital , Machine , Time
Your Answer Capital , Machine , Time

Multiple Choice Multiple Answer
Question   These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough
Your Answer Sold on basis of benefits , Quality control is tough

True/False
Question   Services can be stored in inventory.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question   Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary

Multiple Choice Multiple Answer
Question   What are fixed costs?
Correct Answer Office rent , Insurance , Generator back up
Your Answer Office rent , Generator back up

Select The Blank
Question   ________ is an important tool for planning and controlling the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast

Select The Blank
Question   ________ product is sold for use in producing other goods or services
Correct Answer Industrial
Your Answer Industrial

Multiple Choice Multiple Answer
Question   The basic goals in introductory stage are
Correct Answer Induce acceptance of new product , Gain initial distribution
Your Answer Induce acceptance of new product , Gain initial distribution

Multiple Choice Multiple Answer
Question   How does 'structure' reduce external uncertainity arising out of human behaviour
Correct Answer Research and planning , Forecasting
Your Answer Division of labour , Departmentalisation