LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Select The Blank
Question ________ identifies the impact of any change on performance
Correct Answer Statistical quality control
Your Answer General Electric Model
Match The Following
Question Correct Answer Your Answer
Strategic organisational planning Top Management Top Management
Objectives What is to be accomplished What is to be accomplished
Strategies How to achieve objectives How to achieve objectives
Policies Constraints that limits the alternatives available Constraints that limits the alternatives available
Multiple Choice Single Answer
Question The traditional approach towards uncertainity is
Correct Answer Binary
Your Answer Unitary
Multiple Choice Single Answer
Question "Image building" objectives are common in which type of market structure?
Correct Answer Oligopoly
Your Answer Oligopoly
Multiple Choice Multiple Answer
Question Harveststrategy is used for
Correct Answer Dogs , Question marks
Your Answer Stars , Cash cowsCash cowsc
Multiple Choice Single Answer
Question What is Market Penetration?
Correct Answer Existing product-Existing market
Your Answer Existing product-Existing market
Multiple Choice Multiple Answer
Question A business is a system consisting of following elements
Correct Answer Input and output , Objectives , Process and feedback
Your Answer Input and output , Objectives , Process and feedback , Profits
True/False
Question Executive judgement technique may be used to supplement other techniques
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question These are tentative explanations of problem, formulated on the basis of insight and knowledge about the
problem
Correct Answer Hypothesis
Your Answer Hypothesis
Select The Blank
Question Major reason for success for new product is ________ product.
Correct Answer Superior
Your Answer Superior
Multiple Choice Single Answer
Question What is Recurrent data?
Correct Answer Routinely collected data
Your Answer Routinely collected data
True/False
Question Demand for industrial goods fluctuate more than consumer demand
Correct Answer True
Your Answer True
Select The Blank
Question ________ product is sold for use in producing other goods or services
Correct Answer Industrial
Your Answer Industrial
Multiple Choice Multiple Answer
Question Types of product classification
Correct Answer Consumables , Durables , Services
Your Answer Durables , Services , Emergency
True/False
Question Market segmentation is the decision to identify different groups that compose the market and to develop specific
product for each of these groups.
Correct Answer False
Your Answer False
Select The Blank
Question ________ allowance is used to communicate about the values of the product and special event
Correct Answer Promotion
Your Answer Promotion
Multiple Choice Multiple Answer
Question What are fixed costs?
Correct Answer Office rent , Insurance , Generator back up
Your Answer Office rent , Raw material
Select The Blank
Question Demographic, cultural, political, natural etc combine to form ________ environment.
Correct Answer Macro
Your Answer Macro
Select The Blank
Question Buyer's response in ________ method may not be applicable in other markets
Correct Answer Market tests
Your Answer Market tests
Multiple Choice Multiple Answer
Question How does 'structure' reduce external uncertainity arising out of human behaviour
Correct Answer Research and planning , Forecasting
Your Answer Division of labour , Departmentalisation
Multiple Choice Multiple Answer
Question What are variable costs?
Correct Answer Material , Labour
Your Answer Electricity , Telephone , Labour
Multiple Choice Single Answer
Question The tool used for future decision making in 'True Ambiguity' scenario is
Correct Answer Non-linear dynamic model
Your Answer Non-linear dynamic model
Select The Blank
Question ________ guides the development of advertisements and personal sales presentations.
Correct Answer AIDA
Your Answer AIDA
Multiple Choice Multiple Answer
Question Shorter distribution channel results in
Correct Answer Reduced costs , Limited market coverage
Your Answer Reduced costs , Limited market coverage
Multiple Choice Single Answer
Question They are homogeneous and enduring divisions in a society which are hierarchically ordered and his members
have similar interests and behaviour
Correct Answer Social class
Your Answer Social class
Multiple Choice Multiple Answer
Question Aspects of political environment are :
Correct Answer Form of government adopted , Media and pressure groups , Government stability
Your Answer Form of government adopted , Media and pressure groups , Government stability
True/False
Question Correlation methods is also used to supplement other techniques.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question What factors constitute natural environment?
Correct Answer Natural resources
Your Answer Natural resources
True/False
Question Augmented product includes the actual product plus any additional services such as maintenance, intallation
etc.
Correct Answer True
Your Answer True
Select The Blank
Question ________ is synonymous with non-recurrent data system(RDS)
Correct Answer Market research
Your Answer Management Information system
Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions
Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions
Select The Blank
Question In production era , demand is ________ than supply
Correct Answer Greater
Your Answer Greater
Multiple Choice Single Answer
Question Organisations that acquire goods and services that are sold/rented and supplied to others
Correct Answer Industrial Market
Your Answer Reseller Market
Select The Blank
Question Satisfying ________ reduces tension
Correct Answer Need
Your Answer Need
True/False
Question Inndustrial goods are sold to end-users for personal consumption.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question One mass market served with one basic product throughout is called:
Correct Answer Market aggregation
Your Answer Market concentration
True/False
Question Marketing involves a backward communication from consumer to producer
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Producer--->Wholesaler--->Retalier--->Consumer is a common channel for :
Correct Answer Chocolates
Your Answer Home appliances
Multiple Choice Single Answer
Question It focusses on one or more selected market segments and develops separate marketing mix for each segment
Correct Answer Target Marketing
Your Answer Product Variety Marketing
Multiple Choice Multiple Answer
Question The areas which become active after promotion budgets have been set and funds are allocated to promotion
mix elements.
Correct Answer Sales management , Advertising
Your Answer Sales management , Advertising
True/False
Question Gross margin is operating expenses + net profit.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , Few stars
True/False
Question Marketing concept has application only in profit oriented businesses.
Correct Answer False
Your Answer False
Select The Blank
Question ________ leads to market fragmentation.
Correct Answer Competition
Your Answer Commercialisation
Multiple Choice Multiple Answer
Question Advantages of Zone pricing
Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay
different delivered prices
Your Answer Distant buyers pay less than the actual cost of shipping , It is used for products whose freight cost is large in
relation to product's value , Buyers in different areas pay different delivered prices
True/False
Question A company's pricing objectives are influenced by time and circumstances
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer Your Answer
Demand elasticity Effect on price due to change in quantity demanded and revenue Increase in quantity demanded
due to reduction in price
Law of demand More units are demanded at lower price More units are demanded at lower price
Change in demand More or less units are bought despite no change in price More or less units are bought despite no
change in price
Change in quantity demanded Increase in quantity demanded due to reduction in price Effect on price due to change in quantity
demanded and revenue
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question Internal records such as sales reports, cost and accounting information are expensive to
obtain.
Correct Answer False
Your Answer False
True/False
Question Sales contests, consumer contests are examples of public relations.
Correct Answer False
Your Answer True
Multiple Choice Multiple Answer
Question Types of psychological pricing are
Correct Answer Prestige , Leader
Your Answer Prestige , Odd , Leader
Multiple Choice Multiple Answer
Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Time factor
Multiple Choice Multiple Answer
Question The culture of a company is conveyed through
Correct Answer Rites , Myths , Rituals
Your Answer Rites , Myths , Rituals
Multiple Choice Multiple Answer
Question Trade promotions include
Correct Answer Push money allowance , Promotional allowance
Your Answer Push money allowance , Promotional allowance
Multiple Choice Single Answer
Question It is the process of selecting people for company positions and developing skills and abilities
for assignments in the company
Correct Answer Staffing
Your Answer Staffing
Multiple Choice Single Answer
Question To serve a market segment profitably means
Correct Answer Sales revenue generated is more than cost of marketing effort
Your Answer Sales revenue generated is more than cost of marketing effort
Select The Blank
Question ________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer Oligopoly
Your Answer Oligopoly
Multiple Choice Multiple Answer
Question What is Marginal cost?
Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal
revenue is less than average revenue
Your Answer The additional cost of each unit of product , It is useful for new products
Multiple Choice Single Answer
Question The tool used for decision making in ' The alternate futures ' scenario is
Correct Answer Option Valuation model
Your Answer Non-linear dynamic model
Multiple Choice Multiple Answer
Question Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends
Your Answer Sales forecasting , Identifying market trends
Select The Blank
Question ________ is a modern plant consisting of modules centered around a stage in the production
process
Correct Answer Flotilla concept
Your Answer Flotilla concept
True/False
Question Product concept testing through physical presentation increase the reliability of test.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question This distribution is necessary for most shopping and speciality goods.
Correct Answer Selective
Your Answer Selective
Multiple Choice Multiple Answer
Question What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change
on performance , Instantly spots malfunctions and show where they occur
Your Answer Identifies quality and productivity from a production process , Identifies impact of any change
on performance , Instantly spots malfunctions and show where they occur
Multiple Choice Single Answer
Question The producer works closely with middlemen to ensure total satisfaction of the buyer.
Correct Answer Indirect channel
Your Answer Indirect channel
Multiple Choice Multiple Answer
Question Marketing channels for consumer products is longer because
Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of
consumers is easy to detect.
Your Answer Number of consumers are more , Consumers buy smaller quantities
True/False
Question Marketing and production costs are high in multi-segment strategy
Correct Answer True
Your Answer True
Select The Blank
Question ________ is an important tool for planning and controlling the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast
Select The Blank
Question Modern Accounting uses ________ as a unit of measure
Correct Answer Time
Your Answer Time
Select The Blank
Question ________ guides the development of advertisements and personal sales presentations.
Correct Answer AIDA
Your Answer Promotion
Select The Blank
Question ________ allowance is used to communicate about the values of the product and special
event
Correct Answer Promotion
Your Answer Promotion
Multiple Choice Single Answer
Question Recession stage in business cycle is also called
Correct Answer Slowdown
Your Answer Slowdown
True/False
Question Product variety marketing presents different choices to set the companys' product apart from
competitors.
Correct Answer True
Your Answer True
True/False
Question Changes in company structure also necessitates changes in the systems in various degrees
Correct Answer True
Your Answer True
True/False
Question Communicating with middlemen requires information which is different to the information
required in communicating with the final buyers.
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer Your Answer
Wide market coverage is achieved. Intensive distribution. Intensive distribution.
Helps in the process of matching demand and supply. Marketing channel Marketing
channel
No intermediaries between producer and consumer. Direct channel Direct channel
Combining two or more levels of a channel under one participant's control. Vertical integration Vertical
integration
Multiple Choice Single Answer
Question Producer--->Wholesaler--->Retalier--->Consumer is a common channel for :
Correct Answer Chocolates
Your Answer Chocolates
Multiple Choice Multiple Answer
Question Business is rated on which dimensions
Correct Answer Market attractiveness , Business strength
Your Answer Market attractiveness , Profit margin , Competition level
Multiple Choice Single Answer
Question It is a reduction in list price granted to channel members for performing marketing functions
Correct Answer Trade discount
Your Answer Trade discount
Select The Blank
Question ________cost accounting measures the cost of producing and ignores the cost of nonproducing
Correct Answer Traditional
Your Answer Traditional
Multiple Choice Single Answer
Question It appraises the organisation's capacity to respond to these opportunities and threats
Correct Answer Organisational assessment
Your Answer Environmental assessment
Multiple Choice Single Answer
Question Organisations that acquire goods and services that are sold/rented and supplied to others
Correct Answer Industrial Market
Your Answer Reseller Market
Select The Blank
Question The cost of warehousing, transportation, inventory and handling products together
constitutes ________ concept.
Correct Answer Total cost
Your Answer Optimisation cost
Multiple Choice Multiple Answer
Question Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible
Multiple Choice Single Answer
Question " When to order" is called
Correct Answer Re-order point
Your Answer Re-order point
Select The Blank
Question ________ is a descriptive thought that a person holds about something
Correct Answer Belief
Your Answer Belief
True/False
Question The life cycle of product category is the shortest.
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question The external sources of Primary data are :
Correct Answer Retailer , Wholesaler , Libraries
Your Answer Retailer , Wholesaler
True/False
Question Marketing strategies are developed to support broad marketing objectives
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question The tangible inputs in a business are
Correct Answer Capital , Machine
Your Answer Capital , Machine
Select The Blank
Question Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price
Your Answer Price
True/False
Question Survey of buyers' intentions technique is comparatively costly and the data gathered is of
questionable value.
Correct Answer True
Your Answer True
Select The Blank
Question ________ is a delivery of standard of living to society
Correct Answer Marketing
Your Answer Marketing
Match The Following
Question Correct Answer Your Answer
Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure
competition Pure competition
Only one seller and no competition permitted legally Monopoly Monopoly
Few sellers but account for bulk of industry's sales Oligopoly Oligopoly
Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Monopolistic
Multiple Choice Single Answer
Question It is the process of buying out the product developed by someone else
Correct Answer Acquisition
Your Answer Acquisition
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Multiple Answer
Question Types of psychological pricing are
Correct Answer Prestige , Odd , Leader
Your Answer Prestige , Odd , Leader
Select The Blank
Question ________ is a broad plan of action for using an organisation's resources to accomplish a objective
Correct Answer Strategy
Your Answer Strategy
True/False
Question Product variety marketing presents different choices to set the companys' product apart from competitors.
Correct Answer True
Your Answer True
True/False
Question Marketer discourages his brand users for brand switching.
Correct Answer True
Your Answer False
Multiple Choice Multiple Answer
Question Characteristics of mass market strategy are :
Correct Answer One market mix for target market , One distribution and promotion strategy
Your Answer One market mix for target market , One distribution and promotion strategy
Match The Following
Question Correct Answer Your Answer
Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer
Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder
Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with one or more companies covering project and terms
Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product family in depth, drawing on many producer's output
Match The Following
Question Correct Answer Your Answer
Motivational research It analyses consumer motives It analyses consumer motives
Historical research Uses past experiences to find solutions Uses past experiences to find solutions
Survey research Obtains data from respondents in person Obtains data from respondents in person
Experimental research One factor is constant and holding other factors One factor is constant and holding other factors
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
Multiple Choice Multiple Answer
Question Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Social class , Culture
Select The Blank
Question ________ research involves using past experiences to find solutions to marketing problems
Correct Answer Historical
Your Answer Historical
Multiple Choice Single Answer
Question "Image building" objectives are common in which type of market structure?
Correct Answer Oligopoly
Your Answer Monopoly
Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession
True/False
Question "Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer True
Your Answer False
Multiple Choice Single Answer
Question It identifies opportunities for and threats to the organisation
Correct Answer Environmental assessment
Your Answer Environmental assessment
Multiple Choice Single Answer
Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations
Correct Answer Time Series Analysis
Your Answer Simple Trend Analysis
Multiple Choice Multiple Answer
Question How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer Control mechanism , Departmentalisation
Your Answer Control mechanism , Departmentalisation
True/False
Question Internal records such as sales reports, cost and accounting information are expensive to obtain.
Correct Answer False
Your Answer False
True/False
Question Companies have strenghts in a number of areas but their key strength are few in number
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary
Multiple Choice Multiple Answer
Question Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible
Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence
Multiple Choice Single Answer
Question Mission statements for marketing oriented organisation are framed in terms of :
Correct Answer Customer want satisfaction
Your Answer Customer want satisfaction
Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales
Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural
Your Answer Behavioural
Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange
Select The Blank
Question Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer Standardisation
Your Answer Standardisation
Multiple Choice Multiple Answer
Question Target marketing involves
Correct Answer Market targeting , Market segmentation
Your Answer Market segmentation , Marketing mix
Select The Blank
Question For ________ items, reseller reorders goods when inventory gets low
Correct Answer Standard
Your Answer Standard
Select The Blank
Question The demand for a product is ________ when price cut causes revenue to increase.
Correct Answer Price elastic
Your Answer Price elastic
Multiple Choice Multiple Answer
Question Features of Question Marks?
Correct Answer High growth , Low share SBUs
Your Answer High growth , Low share SBUs
Multiple Choice Multiple Answer
Question Beliefs are based on
Correct Answer Knowledge , Opinion , Faith
Your Answer Knowledge , Practicality , Faith
Multiple Choice Single Answer
Question It is the relative difficulty in understanding or using the product
Correct Answer Complexity
Your Answer Complexity
Multiple Choice Single Answer
Question It is a paid form of non personal communication.
Correct Answer Advertising
Your Answer Advertising
Multiple Choice Multiple Answer
Question Factors affecting demand of a product?
Correct Answer Population , Increase in buying power
Your Answer Population , Increase in buying power
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form
True/False
Question Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer True
Your Answer True
Select The Blank
Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer Title
Your Answer Information
Select The Blank
Question ________ product is sold for use in producing other goods or services
Correct Answer Industrial
Your Answer Industrial
Select The Blank
Question Product ________ plays a major role in distribution strategy.
Correct Answer Awareness
Your Answer Awareness
True/False
Question Shorter production runs are required to produce large number of products in multi-segment strategy
Correct Answer True
Your Answer True
True/False
Question Change in company's strategy gives rise to problems necessitating a new structure to be made
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question It is a reduction in list price that helps marketer to adjust actual price without changing published list prices
Correct Answer Discounts
Your Answer Discounts
Multiple Choice Multiple Answer
Question What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Your Answer Idea screening , Market testing , Commercialisation
Multiple Choice Single Answer
Question It concentrates on organisation design and work flow
Correct Answer Flotilla
Your Answer Flotilla
True/False
Question Image building pricing objective reduces the price war among competitor.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Time factor
Select The Blank
Question Concentration on that segment of market which has the maximum number of people is called ________
Correct Answer Market fallacy
Your Answer Market fallacy
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