Marketing Management - A002

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question   What is product concept?
Correct Answer Detailed version of idea stated in consumer terms
Your Answer Detailed version of idea stated in consumer terms

Multiple Choice Single Answer
Question   The most common criteria for classifying products is based on
Correct Answer Buyer behaviour
Your Answer Buyer behaviour

True/False
Question   Warehouses are needed when supply sources and markets are located close by.
Correct Answer False
Your Answer False

Select The Blank
Question   ________ is an important tool for planning and controlling the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast

Select The Blank
Question   A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer Less

True/False
Question   The key to successful new product introduction lies in a systems approach.
Correct Answer True
Your Answer True

True/False
Question   The cultural environment shows long term trends towards a hedonistic society.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Your Answer Idea screening , Market testing , Commercialisation

Multiple Choice Single Answer
Question   Marketer has no control over setting the price in which type of market structure?
Correct Answer Competition
Your Answer Competition

Multiple Choice Multiple Answer
Question   The participants in a communication process are :
Correct Answer Source , Recipient
Your Answer Source , Recipient

Multiple Choice Single Answer
Question   Mr "X" has recently been chucked out from his job and is now searching for a new one.His unemployment is
called
Correct Answer Functional
Your Answer Functional

True/False
Question   The life cycle of product category is the shortest.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question   It is a paid form of non personal communication.
Correct Answer Advertising
Your Answer Advertising

Multiple Choice Single Answer
Question   This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations
Correct Answer Time Series Analysis
Your Answer Time Series Analysis

Select The Blank
Question   ________ can price it's product without any regard to competitor.
Correct Answer Pure monopolist
Your Answer Pure monopolist

Multiple Choice Single Answer
Question   Members of this group have attained a position through exceptional ability in their profession or business
Correct Answer Lower-Upper
Your Answer Lower-Upper

Multiple Choice Multiple Answer
Question   Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Geographic , Demographic

Multiple Choice Multiple Answer
Question   For a low involvement regular purchase product, consumer goes through what all stages of buying process
Correct Answer Need recognition , Purchase decision
Your Answer Need recognition , Purchase decision

Multiple Choice Multiple Answer
Question   The external sources of Primary data are :
Correct Answer Retailer , Wholesaler , Libraries
Your Answer Retailer , Wholesaler , Libraries

Multiple Choice Multiple Answer
Question   The various variations of Negotiated contract are
Correct Answer Cost plus pricing , Fixed price , Fixed price and incentive
Your Answer Cost plus pricing , Fixed price , Fixed price and incentive

Select The Blank
Question   Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer Title
Your Answer Title

Match The Following
Question   Correct Answer Your Answer
Strategic organisational planning Top Management Top Management
Objectives What is to be accomplished What is to be accomplished
Strategies How to achieve objectives How to achieve objectives
Policies Constraints that limits the alternatives available Constraints that limits the
alternatives available

Multiple Choice Multiple Answer
Question   The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix
Your Answer Marketing mix , Customer mix , Supplier mix

Select The Blank
Question   There are more number of substitutes for ________ products.
Correct Answer Multi use
Your Answer Multi use

Multiple Choice Multiple Answer
Question   How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer Control mechanism , Departmentalisation
Your Answer Control mechanism , Departmentalisation

Multiple Choice Single Answer
Question   Groups having a direct influence on a person are called
Correct Answer Membership groups
Your Answer Membership groups

Select The Blank
Question   Skimming pricing involves________ risk.
Correct Answer Low
Your Answer High

True/False
Question   Experimental research involves obtaining data from respondents in person, mail or by phone
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question   It is a reduction in list price granted to channel members for performing marketing functions
Correct Answer Trade discount
Your Answer Trade discount

Multiple Choice Single Answer
Question   The traditional approach towards uncertainity is
Correct Answer Binary
Your Answer Binary

True/False
Question   Sales contests, consumer contests are examples of public relations.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   Shorter distribution channel results in
Correct Answer Reduced costs , Limited market coverage
Your Answer Reduced costs , Limited market coverage

True/False
Question   Psychogenetic needs are intense enough to motivate a person to act immediately
Correct Answer False
Your Answer False

True/False
Question   The super structure indicates ways in which company's tasks are integrated or coordinated
Correct Answer True
Your Answer True

True/False
Question   Shorter production runs are required to produce large number of products in multi-segment strategy
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   When is demand price elastic?
Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease
Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease

Select The Blank
Question   ________ of physical distribution activities increases it's productivity as well as of manufacturer.
Correct Answer Automation
Your Answer Automation

Multiple Choice Multiple Answer
Question   Major role of promotion is to :
Correct Answer Inform , Remind , Persuade
Your Answer Inform , Remind , Persuade

Multiple Choice Single Answer
Question   Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be …
Correct Answer 60 units
Your Answer 60 units

Multiple Choice Multiple Answer
Question   The basic goals in introductory stage are
Correct Answer Induce acceptance of new product , Gain initial distribution
Your Answer Induce acceptance of new product , Gain initial distribution

Match The Following
Question   Correct Answer Your Answer
Experimental research One factor is constant and holding other factors One factor is constant and
holding other factors
Motivational research It analyses consumer motives It analyses consumer motives
Historical research Uses past experiences to find solutions Uses past experiences to find solutions
Survey research Obtains data from respondents in person Obtains data from respondents in person

True/False
Question   Boston consultance group Matrix focusses on future business.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question   This strategic posture takes the current industry structure and its future evolution as given and then react to the
opportunities the market offers
Correct Answer Adapters
Your Answer Big bets

Select The Blank
Question   ________ planning determines the number , location and ownership of warehouses.
Correct Answer Warehouse
Your Answer Warehouse

Select The Blank
Question   ________ allowance is used to communicate about the values of the product and special event
Correct Answer Promotion
Your Answer Cash

Select The Blank
Question   Messages are made of ________
Correct Answer Symbols
Your Answer Symbols

Select The Blank
Question   Japan's major productivity gains are the results of social changes brought about by ________
Correct Answer Statistical quality control
Your Answer Statistical quality control


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question   Product variety marketing presents different choices to set the companys' product apart from competitors.
Correct Answer True
Your Answer False

Select The Blank
Question   ________ of physical distribution activities increases it's productivity as well as of manufacturer.
Correct Answer Automation
Your Answer Maximisation

Multiple Choice Multiple Answer
Question   Business is rated on which dimensions
Correct Answer Market attractiveness , Business strength
Your Answer Market attractiveness , Business strength , Profit margin

Select The Blank
Question   ________is a strong internal stimulus impelling action
Correct Answer Drive
Your Answer Attitude

True/False
Question   Internal records such as sales reports, cost and accounting information are expensive to obtain.
Correct Answer False
Your Answer False

True/False
Question   A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   A transaction takes place when
Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions
Your Answer One thing of value , There is time and place of agreement , Agreed upon conditions

Multiple Choice Single Answer
Question   "Image building" objectives are common in which type of market structure?
Correct Answer Oligopoly
Your Answer Monopolistic

Select The Blank
Question   ________ is seen as an integral process that converts materials into goods
Correct Answer Systems
Your Answer Systems

True/False
Question   "Promotion" is considered in conjunction with "Convenience" .
Correct Answer False
Your Answer False

Select The Blank
Question   Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer Standardisation
Your Answer Standardisation

Multiple Choice Single Answer
Question   These groups tend to informal behavoiur and there is continuous interaction among people
Correct Answer Primary
Your Answer Membership

True/False
Question   Consumer behaviour is easy to understand in familiar country like India for Indians.
Correct Answer False
Your Answer True

True/False
Question   Formal planning provides clearer performance standards.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur
Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur

Select The Blank
Question   ________ routinely performs all functions on recurrent, internal and external data
Correct Answer Recurrent data system(RDS)
Your Answer Management Information system(MIS)

True/False
Question   Staffing function applies to all company levels irrespective of levels of hierarchy
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   What are fixed costs?
Correct Answer Office rent , Insurance , Generator back up
Your Answer Office rent , Insurance , Generator back up

Multiple Choice Multiple Answer
Question   How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer Control mechanism , Departmentalisation
Your Answer Forecasting , Departmentalisation , Specialisation

Multiple Choice Multiple Answer
Question   Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible

Multiple Choice Single Answer
Question   4p's of of Marketing should be considered in conjunction with
Correct Answer 4C's
Your Answer 4Q's

Multiple Choice Multiple Answer
Question   Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Social class , Culture , Government policy

Multiple Choice Single Answer
Question   This distribution limits intermediaries to one per given territory.
Correct Answer Exclusive
Your Answer Exclusive

Multiple Choice Multiple Answer
Question   Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples
Your Answer Good packaging , Coupon offers , Discounts , Samples

Multiple Choice Multiple Answer
Question   Shorter distribution channel results in
Correct Answer Reduced costs , Limited market coverage
Your Answer High costs , Limited market coverage

Multiple Choice Single Answer
Question   Marketing arises from ?
Correct Answer Exchange
Your Answer Self production

Multiple Choice Single Answer
Question   What is Market Penetration?
Correct Answer Existing product-Existing market
Your Answer New product-Existing market

Select The Blank
Question   Total cost is the sum of ________ + Variable cost.
Correct Answer Fixed cost
Your Answer Marginal

Match The Following
Question   Correct Answer Your Answer
Tangible sources Capital, machines,raw material Capital, machines,raw material
Intangible sources Information, time and technology Information, time and technology
Consumer to producer Backward communication Backward communication
Customer is the focal point in Marketing Selling

Multiple Choice Multiple Answer
Question   Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Mass media , Sales persons

True/False
Question   Market oriented organisation do not need to prepare a marketing mix for a product that offers few consumer
benefits
Correct Answer True
Your Answer False

Select The Blank
Question   ________ identifies the impact of any change on performance
Correct Answer Statistical quality control
Your Answer Statistical quality control

Multiple Choice Multiple Answer
Question   Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence , Transportation
Your Answer Damaged goods , Inventory obsolescence , Transportation

True/False
Question   High level of public scrutiny tends to make Govt. decisions slow.
Correct Answer True
Your Answer True

Match The Following
Question   Correct Answer Your Answer
Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder
Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct
negotiation with one or more companies covering project and terms
Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a
product family in depth, drawing on many producer's output
Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer

Multiple Choice Single Answer
Question   To avoid price competition, Marketer will set which of the following price?
Correct Answer At market level
Your Answer Below market level

Select The Blank
Question   The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Intensive

Multiple Choice Single Answer
Question   This distribution is necessary for most convenience goods.
Correct Answer Intensive
Your Answer Selective

Multiple Choice Single Answer
Question   The company earns an acceptable rate of return on their net sales.This profitability objective is called:
Correct Answer Target return
Your Answer Target return

Select The Blank
Question   Low value but bulky products move through________ channels.
Correct Answer Short
Your Answer Direct

Select The Blank
Question   ________ measures actual sales and not intentions to buy
Correct Answer Market tests
Your Answer Market tests

Multiple Choice Single Answer
Question   New products enter the market and old customers make repeat purchase during which stage of product life cycle?
Correct Answer Growth
Your Answer Introductory

Multiple Choice Single Answer
Question   New product forms and brands enter in which stage of product life cycle?
Correct Answer Growth
Your Answer Growth

Select The Blank
Question   ________ is a descriptive thought that a person holds about something
Correct Answer Belief
Your Answer Belief

Multiple Choice Multiple Answer
Question   Advantages of Zone pricing
Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay
different delivered prices
Your Answer Buyer pays the entire freight charges assuming the risks in transportation , It is used for products whose freight
cost is large in relation to product's value , Buyers in different areas pay different delivered prices

Multiple Choice Single Answer
Question   Organisations that acquire goods and services that are sold/rented and supplied to others
Correct Answer Industrial Market
Your Answer Reseller Market

True/False
Question   Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value.
Correct Answer True
Your Answer True


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question   Staffing function applies to all company levels irrespective of levels of hierarchy
Correct Answer True
Your Answer True

Select The Blank
Question   ________ of physical distribution activities increases it's productivity as well as of manufacturer.
Correct Answer Automation
Your Answer Automation

Select The Blank
Question   Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer Impulse
Your Answer Impulse

Multiple Choice Single Answer
Question   What involves review of projected sales, costs and profits.
Correct Answer Business analysis
Your Answer Business analysis

Select The Blank
Question   ________ leads to market fragmentation.
Correct Answer Competition
Your Answer Competition

Multiple Choice Multiple Answer
Question   Forecasting methods for existing products are
Correct Answer Simple trend analysis , Time series analysis , Correlation method
Your Answer Simple trend analysis , Correlation method , Market tests

Multiple Choice Single Answer
Question   New products enter the market and old customers make repeat purchase during which stage of product life
cycle?
Correct Answer Growth
Your Answer Growth

Multiple Choice Multiple Answer
Question   Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends
Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends

Multiple Choice Single Answer
Question   Depression stage in business cycle is also called
Correct Answer Bust
Your Answer Slowdown

Multiple Choice Single Answer
Question   Doctor's services in an emergency are called which type of products?
Correct Answer Unsought
Your Answer Convenience

Multiple Choice Single Answer
Question   A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

True/False
Question   Market foreacsts are available from sources like government
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   For exchange to take place, which conditions must be satisfied ?
Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might
be of value to the other party
Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might
be of value to the other party

Multiple Choice Single Answer
Question   Competition develops in which stage of Product life cycle?
Correct Answer Maturity
Your Answer Maturity

Multiple Choice Multiple Answer
Question   When is demand price elastic?
Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease
Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease

Multiple Choice Single Answer
Question   The output of Stimulus Response Model is
Correct Answer Product decision
Your Answer Rsponse

Select The Blank
Question   The benefits of a change in process are defined in terms of ________ cost savings
Correct Answer Labour
Your Answer Material

Multiple Choice Single Answer
Question   The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession

Multiple Choice Single Answer
Question   It is the process of influencing one's behaviour by sharing ideas, feelings and information.
Correct Answer Communication
Your Answer Communication

True/False
Question   Economic forecasts are available from industry trade associations
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question   Minimum number of segments in a multi segment strategy:
Correct Answer 2
Your Answer 2

Multiple Choice Single Answer
Question   Interpersonal communication is between:
Correct Answer Source and receiver
Your Answer Source and receiver

Multiple Choice Multiple Answer
Question   Target marketing involves
Correct Answer Market targeting , Market segmentation
Your Answer Market targeting , Market segmentation , Market positioning

Multiple Choice Single Answer
Question   It appraises the organisation's capacity to respond to these opportunities and threats
Correct Answer Organisational assessment
Your Answer Organisational assessment

Multiple Choice Multiple Answer
Question   Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators
Your Answer Manufacturer , Middlemen , Warehouse operators

Multiple Choice Single Answer
Question   Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary

True/False
Question   Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer True
Your Answer False

Multiple Choice Single Answer
Question   Production creates which type of utility
Correct Answer Form
Your Answer Form

Select The Blank
Question   Optimum marketing mix is obtained using analysis, ________, implementation and control.
Correct Answer Planning
Your Answer Developing

Multiple Choice Multiple Answer
Question   Total cost includes :
Correct Answer Fixed cost , Variable cost
Your Answer Fixed cost , Variable cost

Multiple Choice Multiple Answer
Question   An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , Few stars

Select The Blank
Question   Advertising, packaging etc. are the elements in ________ mix.
Correct Answer Promotion
Your Answer Promotion

True/False
Question   Publicity is news carried in the mass media about a firm and its products, policies or actions.
Correct Answer True
Your Answer True

Match The Following
Question   Correct Answer Your Answer
Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure
competition Pure competition
Only one seller and no competition permitted legally Monopoly Pure monopoly
Few sellers but account for bulk of industry's sales Oligopoly Oligopoly
Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Monopolistic

True/False
Question   The cultural environment shows long term trends towards a hedonistic society.
Correct Answer True
Your Answer True

True/False
Question   Marketing concept provides a balance to the exchange process within the social system
Correct Answer True
Your Answer True

True/False
Question   Group influence is weak both in product and brand choice in Decline stage of Product life cycle
Correct Answer True
Your Answer True

Select The Blank
Question   Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer Standardisation
Your Answer Standardisation

Multiple Choice Multiple Answer
Question   Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government market
Your Answer Reseller market , Industrial market , Government market

Multiple Choice Single Answer
Question   What is product development?
Correct Answer New product-Existing market
Your Answer New product-Existing market

Multiple Choice Single Answer
Question   New product forms and brands enter in which stage of product life cycle?
Correct Answer Growth
Your Answer Introductory

Multiple Choice Single Answer
Question   Quantity discrepancy for a convenience product in a marketing channel is adjusted by :
Correct Answer Retailer
Your Answer Retailer

Match The Following
Question   Correct Answer Your Answer
Customer is the focal point in Marketing Marketing
Tangible sources Capital, machines,raw material Capital, machines,raw material
Intangible sources Information, time and technology Forward communication
Consumer to producer Backward communication Backward communication

Select The Blank
Question   Modern Accounting uses ________ as a unit of measure
Correct Answer Time
Your Answer Time

Multiple Choice Single Answer
Question   Profits are negative in which stage of product life cycle?
Correct Answer Introductory
Your Answer Introductory

Select The Blank
Question   Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price
Your Answer Quality

True/False
Question   Boston consultance group Matrix focusses on future business.
Correct Answer False
Your Answer True