Marketing Management - A001

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question   Marketing concept provides a balance to the exchange process within the social system
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession

Multiple Choice Multiple Answer
Question   Types of strategic business units are :
Correct Answer Stars , Cash cows , Question   marks
Your Answer Stars , Cash cows , Question   marks

Multiple Choice Multiple Answer
Question   The basic goals in introductory stage are
Correct Answer Induce acceptance of new product , Gain initial distribution
Your Answer Induce acceptance of new product , Gain initial distribution

Multiple Choice Multiple Answer
Question   An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , More stars

Multiple Choice Multiple Answer
Question   Learning consists of
Correct Answer Cues , Drives , Response
Your Answer Cues , Drives , Response

Match The Following
Question   Correct Answer Your Answer
Strategic organisational planning Top Management Top Management
Objectives What is to be accomplished Middle Management
Strategies How to achieve objectives How to achieve objectives
Policies Constraints that limits the alternatives available Constraints that limits the alternatives available

Multiple Choice Single Answer
Question   Put the stages of adoption process in order
Correct Answer Awareness, interest, evaluation, trial, adoption
Your Answer Awareness, trial, evaluation, interest, adoption

True/False
Question   Image building pricing objective reduces the price war among competitor.
Correct Answer True
Your Answer False

Select The Blank
Question   ________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying
customer wants.
Correct Answer Product
Your Answer Product

Select The Blank
Question   ________ product is sold for use in producing other goods or services
Correct Answer Industrial
Your Answer Heterogeneous

True/False
Question   Group influence is weak both in product and brand choice in Decline stage of Product life cycle
Correct Answer True
Your Answer False

Multiple Choice Single Answer
Question   New products enter the market and old customers make repeat purchase during which stage of product life
cycle?
Correct Answer Growth
Your Answer Growth

Multiple Choice Single Answer
Question   A centralised inventory means
Correct Answer Building and stocking one warehouse
Your Answer Building and stocking one warehouse

Multiple Choice Single Answer
Question   Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary

Select The Blank
Question   ________is a strong internal stimulus impelling action
Correct Answer Drive
Your Answer Drive

Multiple Choice Multiple Answer
Question   Market segmentation can be done on the basis of following factors
Correct Answer Psychographic , Demographic , Geographic
Your Answer Psychographic , Demographic , Geographic

Multiple Choice Multiple Answer
Question   Research design is classified as :
Correct Answer Function , Methodology
Your Answer Methodology , Predictive , Experimental

Select The Blank
Question   ________ method is suitable for products with a stable demand pattern
Correct Answer Simple trend analysis
Your Answer Simple trend analysis

True/False
Question   The cultural environment shows long term trends towards a hedonistic society.
Correct Answer True
Your Answer False

Multiple Choice Single Answer
Question   In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Made to order

Multiple Choice Single Answer
Question   Maximum number of new product ideas come from
Correct Answer Internal sources
Your Answer Customers

Select The Blank
Question   A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer Less

Multiple Choice Single Answer
Question   Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales

Multiple Choice Single Answer
Question   It is the relative difficulty in understanding or using the product
Correct Answer Complexity
Your Answer Consistency

Multiple Choice Single Answer
Question   Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural
Your Answer Behavioural

Multiple Choice Single Answer
Question   An example of Want is :
Correct Answer Continental food
Your Answer Continental food

Select The Blank
Question   ________ is a delivery of standard of living to society
Correct Answer Marketing
Your Answer Marketing

Multiple Choice Single Answer
Question   This forecasting method is based on the opinion of company's officers
Correct Answer Executive Judgement
Your Answer Executive Judgement

Multiple Choice Multiple Answer
Question   Drawbacks of Survey of Buyer's intention method are
Correct Answer Not accurate , Time consuming
Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team

Multiple Choice Single Answer
Question   A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

Multiple Choice Single Answer
Question   Production creates which type of utility
Correct Answer Form
Your Answer Form

True/False
Question   Psychogenetic needs are intense enough to motivate a person to act immediately
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   The participants in a communication process are :
Correct Answer Source , Recipient
Your Answer Customer , Source , Recipient

Select The Blank
Question   Product ________ plays a major role in distribution strategy.
Correct Answer Awareness
Your Answer Promotion

True/False
Question   Consumer needs are matched with the company capabilities and goals in marketing process.
Correct Answer True
Your Answer True

True/False
Question   Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
Correct Answer True
Your Answer True

Match The Following
Question   Correct Answer Your Answer
Customer is the focal point in Marketing Marketing
Tangible sources Capital, machines,raw material Capital, machines,raw material
Intangible sources Information, time and technology Information, time and technology
Consumer to producer Backward communication Backward communication

Multiple Choice Multiple Answer
Question   Target marketing involves
Correct Answer Market targeting , Market segmentation
Your Answer Market targeting , Market segmentation , Market positioning , Marketing mix

True/False
Question   Marketing and production costs are high in multi-segment strategy
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   It is his duty to analyse and convert data to information
Correct Answer Researcher
Your Answer Marketing Manager

Select The Blank
Question   ________ is an important tool for planning and controlling the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast

Select The Blank
Question   In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the
same time
Correct Answer Variable
Your Answer Odd

True/False
Question   Consumption is shaped by the stage of family life cycle
Correct Answer True
Your Answer True

Select The Blank
Question   ________ can price it's product without any regard to competitor.
Correct Answer Pure monopolist
Your Answer Pure oligopolist

Multiple Choice Single Answer
Question   These groups tend to informal behavoiur and there is continuous interaction among people
Correct Answer Primary
Your Answer Primary

Multiple Choice Single Answer
Question   4p's of of Marketing should be considered in conjunction with
Correct Answer 4C's
Your Answer 4C's
LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question   Market foreacsts are available from sources like government
Correct Answer False
Your Answer False

Select The Blank
Question   ________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing

Select The Blank
Question   ________ identifies the impact of any change on performance
Correct Answer Statistical quality control
Your Answer Flotilla concept

Select The Blank
Question   ________ product is sold for use in producing other goods or services
Correct Answer Industrial
Your Answer Industrial

Multiple Choice Multiple Answer
Question   What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur
Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur

Multiple Choice Multiple Answer
Question   What are fixed costs?
Correct Answer Office rent , Insurance , Generator back up
Your Answer Office rent , Insurance , Generator back up

Select The Blank
Question   The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Integral

True/False
Question   Companies have strenghts in a number of areas but their key strength are few in number
Correct Answer True
Your Answer True

Match The Following
Question   Correct Answer Your Answer
Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure
competition Pure competition
Only one seller and no competition permitted legally Monopoly Monopoly
Few sellers but account for bulk of industry's sales Oligopoly Oligopoly
Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Monopolistic

Select The Blank
Question   ________ is a delivery of standard of living to society
Correct Answer Marketing
Your Answer Marketing

Select The Blank
Question   ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level
job.
Correct Answer Underemployment
Your Answer Underemployment

Multiple Choice Single Answer
Question   This method is more accurate for short term forecasts
Correct Answer Simple Trend Analysis
Your Answer Simple Trend Analysis

Select The Blank
Question   ________cost accounting measures the cost of producing and ignores the cost of non-producing
Correct Answer Traditional
Your Answer Traditional

True/False
Question   Change in company's strategy gives rise to problems necessitating a new structure to be made
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   These are the elements of a plan that specify how objectives are to be achieved
Correct Answer Strategies
Your Answer Strategies

Multiple Choice Multiple Answer
Question   A business is a system consisting of following elements
Correct Answer Input and output , Objectives , Process and feedback
Your Answer Input and output , Objectives , Profits

Select The Blank
Question   ________ is seen as an integral process that converts materials into goods
Correct Answer Systems
Your Answer Systems

Multiple Choice Single Answer
Question   This strategic posture plays a leadership role in establishing how the industry operates
Correct Answer Shapers
Your Answer Adapters

Multiple Choice Single Answer
Question   It seeks to satisfy everybody in the market for a particular product category
Correct Answer Mass Marketing
Your Answer Product Variety Marketing

Select The Blank
Question   Modern Accounting uses ________ as a unit of measure
Correct Answer Time
Your Answer Time

Multiple Choice Single Answer
Question   Which is the shortest marketing channel for an industrial product?
Correct Answer Producer--->Industrial user
Your Answer Producer--->Industrial user

Match The Following
Question   Correct Answer Your Answer
Correlation method Historical data Sales potential
Market forecast Industry trade associations Industry trade associations
Economic forecast Government Government
Sales forecast Sales volume Historical data

Multiple Choice Multiple Answer
Question   An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , Few stars

Multiple Choice Multiple Answer
Question   Concept of marketing includes study of
Correct Answer Transaction , Transfer , Exchange
Your Answer Transfer , Reciprocation , Exchange

True/False
Question   Logistics is an area of potentially high cost saving and improves customer satisfaction.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   Learning consists of
Correct Answer Cues , Drives , Response
Your Answer Cues , Drives , Response

Multiple Choice Single Answer
Question   Organisations that acquire goods and services that are sold/rented and supplied to others
Correct Answer Industrial Market
Your Answer Industrial Market

Multiple Choice Multiple Answer
Question   What are variable costs?
Correct Answer Material , Labour
Your Answer Electricity , Material , Labour

Multiple Choice Single Answer
Question   Major components of marketing mix are :
Correct Answer Product
Your Answer Product

True/False
Question   A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer False

True/False
Question   Marketing involves a backward communication from consumer to producer
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   What is break down approach
Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on
economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at
total sales
Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on
economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at
total sales

True/False
Question   Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   Market segmentation can be done on the basis of following factors
Correct Answer Psychographic , Demographic , Geographic
Your Answer Psychographic , Demographic , Geographic

True/False
Question   Consumer behaviour is more challenging across international border.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   Advantages of Zone pricing
Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay
different delivered prices
Your Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay
different delivered prices

Multiple Choice Single Answer
Question   Members of this group are average white and blue collar workers who aim for better living
Correct Answer Middle class
Your Answer Upper-Middle

Multiple Choice Multiple Answer
Question   Aspects of political environment are :
Correct Answer Form of government adopted , Media and pressure groups , Government stability
Your Answer Form of government adopted , Media and pressure groups , Government stability

Multiple Choice Single Answer
Question   What factors constitute natural environment?
Correct Answer Natural resources
Your Answer Natural resources

Multiple Choice Single Answer
Question   In which stage of product life cycle , reference group influence is strong in product and brand choice
Correct Answer Growth
Your Answer Introductory

Multiple Choice Single Answer
Question   Members of this class neither possess family status nor unusual wealth but their primary concern is career
Correct Answer Upper-Middle
Your Answer Upper-Middle

Multiple Choice Single Answer
Question   It concentrates on organisation design and work flow
Correct Answer Flotilla
Your Answer Systems approach

Select The Blank
Question   ________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying
customer wants.
Correct Answer Product
Your Answer Product line

Select The Blank
Question   ________ are difficult to change
Correct Answer Attitudes
Your Answer Attitudes

True/False
Question   A drive is a need that sufficiently presses a person to act
Correct Answer True
Your Answer True

True/False
Question   "Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   The tangible inputs in a business are
Correct Answer Capital , Machine , Time
Your Answer Capital , Technology , Machine
LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Match The Following
Question   Correct Answer Your Answer
Cash discount Given for paying promptly Given for paying promptly
Trade discount Reduction in list price to channel menbers Reduction in list price to channel
menbers
Cumulative quantity discount Discount percetage increases as the quantity purchased increases Discount
percetage increases as the quantity purchased increases
Non-cumulative quantity discount Applies to a single order Applies to a single order

True/False
Question   Group influence is weak both in product and brand choice in Decline stage of Product life cycle
Correct Answer True
Your Answer True

True/False
Question   In pure competition many sellers and buyers are there and have major effect on demand and supply of the
product's market price
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question   Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators
Your Answer Manufacturer , Middlemen , Warehouse operators

Multiple Choice Single Answer
Question   The organisation focusses attention on one market segment and develops one marketing mix for that
segment.This is known as :
Correct Answer Concentration
Your Answer Concentration

Select The Blank
Question   Major reason for success for new product is ________ product.
Correct Answer Superior
Your Answer Superior

Multiple Choice Single Answer
Question   This distribution is necessary for most shopping and speciality goods.
Correct Answer Selective
Your Answer Selective

Multiple Choice Multiple Answer
Question   The culture of a company is conveyed through
Correct Answer Rites , Myths , Rituals
Your Answer Rites , Myths , Rituals

Select The Blank
Question   Advertising, packaging etc. are the elements in ________ mix.
Correct Answer Promotion
Your Answer Promotion

Multiple Choice Single Answer
Question   Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer

Multiple Choice Single Answer
Question   It is a reduction in list price that helps marketer to adjust actual price without changing published list prices
Correct Answer Discounts
Your Answer Discounts

Multiple Choice Multiple Answer
Question   Business is rated on which dimensions
Correct Answer Market attractiveness , Business strength
Your Answer Market attractiveness , Business strength

Multiple Choice Multiple Answer
Question   Planning of long term strategies are based on following factors:
Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Your Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources

True/False
Question   The greater the number of substitutes for a product, the less price elastic is its demand.
Correct Answer False
Your Answer False

Select The Blank
Question   ________ guides the development of advertisements and personal sales presentations.
Correct Answer AIDA
Your Answer AIDA

Select The Blank
Question   The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept.
Correct Answer Total cost
Your Answer Total cost

Select The Blank
Question   ________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer Oligopoly
Your Answer Oligopoly

True/False
Question   Diversification strategy involves diversifying away from their original core businesses
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer Prestige
Your Answer Prestige

Select The Blank
Question   ________is a strong internal stimulus impelling action
Correct Answer Drive
Your Answer Drive

Multiple Choice Multiple Answer
Question   These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough
Your Answer Sold on basis of benefits , Quality control is tough

Select The Blank
Question   In production era , demand is ________ than supply
Correct Answer Greater
Your Answer Greater

Multiple Choice Multiple Answer
Question   For exchange to take place, which conditions must be satisfied ?
Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might
be of value to the other party
Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might
be of value to the other party

Multiple Choice Multiple Answer
Question   Total cost includes :
Correct Answer Fixed cost , Variable cost
Your Answer Fixed cost , Variable cost

Select The Blank
Question   ________ leads to market fragmentation.
Correct Answer Competition
Your Answer Competition

Multiple Choice Single Answer
Question   This pricing objective involves setting a low price to discourage entry of new firms.
Correct Answer Stay out
Your Answer Stay out

Multiple Choice Single Answer
Question   Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange

True/False
Question   Demand for industrial goods fluctuate more than consumer demand
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   The company earns an acceptable rate of return on their net sales.This profitability objective is called:
Correct Answer Target return
Your Answer Target return

True/False
Question   Formal planning provides clearer performance standards.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   The tool that a sender uses to reach to the receiver is called:
Correct Answer Message
Your Answer Message

Multiple Choice Multiple Answer
Question   Harveststrategy is used for
Correct Answer Dogs , Question   marks
Your Answer Dogs , Question   marks

Multiple Choice Single Answer
Question   These are moves that will pay off irrespective of what happens in the future
Correct Answer No-regret moves
Your Answer No-regret moves

Select The Blank
Question   ________ eliminates the risk of losing customer's goodwill
Correct Answer One price policy
Your Answer One price policy

Multiple Choice Multiple Answer
Question   Beliefs are based on
Correct Answer Knowledge , Opinion , Faith
Your Answer Knowledge , Opinion , Faith

Multiple Choice Single Answer
Question   This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments
Correct Answer Reserve the right to play
Your Answer Reserve the right to play

Select The Blank
Question   ________ is some characteristic of people in the market that helps in dividing it.
Correct Answer Factor
Your Answer Factor

True/False
Question   Distribution costs are low when intermediaries are used in the channel.
Correct Answer True
Your Answer False

Match The Following
Question   Correct Answer Your Answer
Product related consumer characteristics Brand loyalty, Type of usage Brand loyalty, Type of usage
Demographic Age, Sex Age, Sex
Psychographic Social class, Lifestyle Social class, Lifestyle
Geographic variables City, Region City, Region

True/False
Question   Style of a company are the patterns of actions taken by members of top management over a period of time
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   Senses in our body are
Correct Answer Taste , Touch , See
Your Answer Taste , Touch , See

Multiple Choice Single Answer
Question   When the quantity bought remains steady regardless of change in price, it is called
Correct Answer Price inelastic
Your Answer Price inelastic

Multiple Choice Multiple Answer
Question   Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible

Multiple Choice Multiple Answer
Question   Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Packaging , Sales persons

True/False
Question   Communicating with middlemen requires information which is different to the information required in
communicating with the final buyers.
Correct Answer True
Your Answer True

True/False
Question   Market oriented organisation do not need to prepare a marketing mix for a product that offers few consumer
benefits
Correct Answer True
Your Answer False

Select The Blank
Question   An organisational assessment uncovers________
Correct Answer Weaknesses
Your Answer Weaknesses