LIST OF ATTEMPTED QUESTION AND ANSWERS
Multiple Choice Single Answer
Question This question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :-
Correct Answer The demand may get disturbed
Your Answer They had good reputation in market
Match The Following
Question Correct Answer
In initial years the concentration is in - Northern reagion
This question is from the case study "Switchex Company" : Switchex company manufactures - Entire range of awitchgear products
Pricing strategy - Lower than the competitors by 8-10%
Its Pune office headed by - Mr. Patil
Multiple Choice Single Answer
Question This question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :-
Correct Answer The demand may get disturbed
Your Answer They had good reputation in market
Match The Following
Question Correct Answer
In initial years the concentration is in - Northern reagion
This question is from the case study "Switchex Company" : Switchex company manufactures - Entire range of awitchgear products
Pricing strategy - Lower than the competitors by 8-10%
Its Pune office headed by - Mr. Patil
Multiple Choice Multiple Answer
Question This question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest?
Correct Answer Distribute the medicines , Get medicines prescribed by the doctors
Your Answer Distribute the medicines , Get medicines prescribed by the doctors , Get maximum discount from the company
Multiple Choice Multiple Answer
Question This question is from the case " Seven Species" : Which countries were banned from exporting shrimps?
Correct Answer India , Pakistan
Your Answer Korea
Multiple Choice Single Answer
Question This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget?
Correct Answer Supply shorter than demand
Your Answer No demand
Select The Blank
Question This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit.
Correct Answer Nutritious
Your Answer Nutritious
Multiple Choice Multiple Answer
Question This question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :-
Correct Answer less sale of bats with his photo , High inventories
Your Answer less sale of bats with his photo , High inventories , Bad quality perception of bats , Poor price for those bats
True/False
Question This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
Correct Answer True
Your Answer True
True/False
Question This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
Correct Answer To see product Performance , Was done for 2 months
Your Answer To see product Performance , Was done for 3 months , To see consumer response
Multiple Choice Single Answer
Question This question is from the case study "Seema Leather" : Indian leather industry is facing problem of :-
Correct Answer Modernisation
Your Answer Modernisation
Multiple Choice Single Answer
Question This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades?
Correct Answer Extraordinary Sports performance
Your Answer Over achievement of target
True/False
Question This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.
Correct Answer True
Your Answer True
Select The Blank
Question This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique.
Correct Answer Marketing
Your Answer Marketing
Select The Blank
Question This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
Correct Answer CCA will market ABC brands with their own
Your Answer ABC will manufacture CCA brands
Multiple Choice Multiple Answer
Question This question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material?
Correct Answer Chemical , Pharmaceutical
Your Answer Fertilisers , Metal Coating , Chemical
Multiple Choice Multiple Answer
Question This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?
Correct Answer Glucose , Salted
Your Answer Glucose , Salted , Cream
True/False
Question This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer False
Your Answer True
True/False
Question This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer Your Answer
Question This question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest?
Correct Answer Distribute the medicines , Get medicines prescribed by the doctors
Your Answer Distribute the medicines , Get medicines prescribed by the doctors , Get maximum discount from the company
Multiple Choice Multiple Answer
Question This question is from the case " Seven Species" : Which countries were banned from exporting shrimps?
Correct Answer India , Pakistan
Your Answer Korea
Multiple Choice Single Answer
Question This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget?
Correct Answer Supply shorter than demand
Your Answer No demand
Select The Blank
Question This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit.
Correct Answer Nutritious
Your Answer Nutritious
Multiple Choice Multiple Answer
Question This question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :-
Correct Answer less sale of bats with his photo , High inventories
Your Answer less sale of bats with his photo , High inventories , Bad quality perception of bats , Poor price for those bats
True/False
Question This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
Correct Answer True
Your Answer True
True/False
Question This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
Correct Answer To see product Performance , Was done for 2 months
Your Answer To see product Performance , Was done for 3 months , To see consumer response
Multiple Choice Single Answer
Question This question is from the case study "Seema Leather" : Indian leather industry is facing problem of :-
Correct Answer Modernisation
Your Answer Modernisation
Multiple Choice Single Answer
Question This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades?
Correct Answer Extraordinary Sports performance
Your Answer Over achievement of target
True/False
Question This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.
Correct Answer True
Your Answer True
Select The Blank
Question This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique.
Correct Answer Marketing
Your Answer Marketing
Select The Blank
Question This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
Correct Answer CCA will market ABC brands with their own
Your Answer ABC will manufacture CCA brands
Multiple Choice Multiple Answer
Question This question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material?
Correct Answer Chemical , Pharmaceutical
Your Answer Fertilisers , Metal Coating , Chemical
Multiple Choice Multiple Answer
Question This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?
Correct Answer Glucose , Salted
Your Answer Glucose , Salted , Cream
True/False
Question This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer False
Your Answer True
True/False
Question This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer Your Answer
Divya Bhaskar
The third Gujarati daily newspaper to be launched
The third Gujarati daily newspaper to be launched
This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies
To create awareness for Divya Bhaskar & establish brand image
To create awareness for Divya Bhaskar & establish brand image
Key fingings of survey
Their newspaper is average in all respects
Their newspaper is average in all respects
Post survey phase
Order bookings crossed a record mark of 2 lac.
Order bookings crossed a record mark of 2 lac.
Multiple Choice Multiple Answer
Question
This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?
Correct Answer Profits increased , Reserves increased
Your Answer Profits increased , Reserves increased , Manpower increased
Multiple Choice Multiple Answer
Question This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-
Correct Answer Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
Your Answer Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
Multiple Choice Single Answer
Question This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?
Correct Answer Petrol is underpowered than diesel
Your Answer Diesel is smooth than petrol
Multiple Choice Single Answer
Question This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?
Correct Answer More credit
Your Answer More credit
True/False
Question This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
Correct Answer Different Formulation , Different packaging
Your Answer Different Formulation , Different packaging , Different Consumer
True/False
Question This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?
Correct Answer Consultancy
Your Answer Advertising
Select The Blank
Question This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.
Correct Answer Innovation
Your Answer Best Service
Select The Blank
Question This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
Correct Answer Informal
Your Answer Professional
Multiple Choice Multiple Answer
Question This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
Correct Answer Frustration , Demoralisation
Your Answer Frustration , Demoralisation , Not meeting target
Multiple Choice Single Answer
Question This question is from the case study "Shakti Fitness" :The profitability is highest for :-
Correct Answer Jogging
Your Answer Yoga
Multiple Choice Single Answer
Question This question is from the case study "Priya Automobiles" :Why did the company started loosing the market?
Correct Answer New Fuel efficient bike introduced
Your Answer New Fuel efficient bike introduced
True/False
Question This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?
Correct Answer Reduces energy consumption , Increases efficiency , Increases tube life
Your Answer Reduces energy consumption , Increases efficiency , Increases tube life
Multiple Choice Single Answer
Question This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?
Correct Answer One Type & One size
Your Answer Little height
Select The Blank
Question This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.
Correct Answer Canal irrigation
Your Answer Canal irrigation
Select The Blank
Question This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.
Correct Answer Product Mix
Your Answer Pricing
Multiple Choice Multiple Answer
Question This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-
Correct Answer Good Quality , Good Distribution , Good Promotion
Your Answer Good Quality , Good Distribution , Good Price
Multiple Choice Single Answer
Question This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-
Correct Answer Petrol Pumps
Your Answer Oil Pumps
Multiple Choice Single Answer
Question This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?
Correct Answer Rs 6/- Off Coupon
Your Answer Buy One get one free
Select The Blank
Question This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.
Correct Answer Public Relations
Your Answer Distribution
True/False
Question This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.
Correct Answer False
Your Answer True
Select The Blank
Question This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
Correct Answer Distributors
Your Answer Distributors
Select The Blank
Question This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.
Correct Answer Consumer mindset
Your Answer Consumer mindset
True/False
Question This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
Correct Answer True
Your Answer True
Select The Blank
Question This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
Correct Answer Exercise
Your Answer Exercise
Bottom of Form
The third Gujarati daily newspaper to be launched
The third Gujarati daily newspaper to be launched
This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies
To create awareness for Divya Bhaskar & establish brand image
To create awareness for Divya Bhaskar & establish brand image
Key fingings of survey
Their newspaper is average in all respects
Their newspaper is average in all respects
Post survey phase
Order bookings crossed a record mark of 2 lac.
Order bookings crossed a record mark of 2 lac.
Multiple Choice Multiple Answer
Question
This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?
Correct Answer Profits increased , Reserves increased
Your Answer Profits increased , Reserves increased , Manpower increased
Multiple Choice Multiple Answer
Question This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-
Correct Answer Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
Your Answer Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
Multiple Choice Single Answer
Question This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?
Correct Answer Petrol is underpowered than diesel
Your Answer Diesel is smooth than petrol
Multiple Choice Single Answer
Question This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?
Correct Answer More credit
Your Answer More credit
True/False
Question This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
Correct Answer Different Formulation , Different packaging
Your Answer Different Formulation , Different packaging , Different Consumer
True/False
Question This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?
Correct Answer Consultancy
Your Answer Advertising
Select The Blank
Question This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.
Correct Answer Innovation
Your Answer Best Service
Select The Blank
Question This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
Correct Answer Informal
Your Answer Professional
Multiple Choice Multiple Answer
Question This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
Correct Answer Frustration , Demoralisation
Your Answer Frustration , Demoralisation , Not meeting target
Multiple Choice Single Answer
Question This question is from the case study "Shakti Fitness" :The profitability is highest for :-
Correct Answer Jogging
Your Answer Yoga
Multiple Choice Single Answer
Question This question is from the case study "Priya Automobiles" :Why did the company started loosing the market?
Correct Answer New Fuel efficient bike introduced
Your Answer New Fuel efficient bike introduced
True/False
Question This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?
Correct Answer Reduces energy consumption , Increases efficiency , Increases tube life
Your Answer Reduces energy consumption , Increases efficiency , Increases tube life
Multiple Choice Single Answer
Question This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?
Correct Answer One Type & One size
Your Answer Little height
Select The Blank
Question This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.
Correct Answer Canal irrigation
Your Answer Canal irrigation
Select The Blank
Question This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.
Correct Answer Product Mix
Your Answer Pricing
Multiple Choice Multiple Answer
Question This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-
Correct Answer Good Quality , Good Distribution , Good Promotion
Your Answer Good Quality , Good Distribution , Good Price
Multiple Choice Single Answer
Question This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-
Correct Answer Petrol Pumps
Your Answer Oil Pumps
Multiple Choice Single Answer
Question This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?
Correct Answer Rs 6/- Off Coupon
Your Answer Buy One get one free
Select The Blank
Question This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.
Correct Answer Public Relations
Your Answer Distribution
True/False
Question This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.
Correct Answer False
Your Answer True
Select The Blank
Question This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
Correct Answer Distributors
Your Answer Distributors
Select The Blank
Question This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.
Correct Answer Consumer mindset
Your Answer Consumer mindset
True/False
Question This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
Correct Answer True
Your Answer True
Select The Blank
Question This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
Correct Answer Exercise
Your Answer Exercise
Bottom of Form
True/False
Question This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that freedom to workers means calling for indiscipline.
Correct Answer False
Your Answer True
True/False
Question This question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business.
Correct Answer True
Your Answer True
Select The Blank
Question This question is from the case study "Ray Ltd." : The ________ was to be improved to protect chocolate from melting.
Correct Answer Packaging
Your Answer Packaging
Multiple Choice Single Answer
Question This question is from the case study "Chap-pals" : Current competition of Chap-pal is :-
Correct Answer Leather shoose
Your Answer Hawaii
Multiple Choice Multiple Answer
Question This question is from the case study "Tristar" :What factors affected the estimated stock requirement of 800 dealers?
Correct Answer Political uncertainty , Act of god
Your Answer Political uncertainty , Competition actions , Dealer demand
Multiple Choice Single Answer
Question This question is from the case study "Price Plus" : What is the offer under discussion in the case?
Correct Answer Money back offer by Akai
Your Answer Money back offer by Akai
Multiple Choice Multiple Answer
Question This question is from the case study "AR Sons" : AR Sons became a firm of reputation because of :-
Correct Answer Service , Quality
Your Answer Service , Quality
Multiple Choice Single Answer
Question This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-
Correct Answer Sampling
Your Answer Direct marketing
Select The Blank
Question This question is from the case study "Challenger Sports" : The company command ________ % of the market-share.
Correct Answer 60
Your Answer 75
Multiple Choice Single Answer
Question This question is from the case study "Kleam" :Why did other companies failed to market toothpastes?
Correct Answer No uniform quality of Kleam
Your Answer No uniform quality of Kleam
Multiple Choice Multiple Answer
Question This question is from the case study "Collaborative Product Development in E-Commerce" :What were benefits of Collaborative development?
Correct Answer Improves operations , Cuts Costs , Saves Time
Your Answer Cuts Costs , Saves Time , Saves manpower
Select The Blank
Question This question is from the case study "Anveshi - The Rural Development Organisation" :The strategy to achieve the objective was to create ________.
Correct Answer Village organisation
Your Answer Village cooperative
Multiple Choice Multiple Answer
Question This question is from the case "Ethel Graff" : Why do Europeans come to India to work?
Correct Answer Indian Experience matter in International market , Challenge of working in Unfamiliar environment
Your Answer Challenge of working in Unfamiliar environment , Indian Companies now pay higher salaries
True/False
Question This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach the products at All India level.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question This question is from the case study "Astroid Computer Corporation" : What is the product range of this company?
Correct Answer Personal Computer , Monitors , Printers
Your Answer Personal Computer , Monitors , Printers
Multiple Choice Single Answer
Question This question is from the case study "Hindustan Lever - Rural Marketing Initiative" :How were towns & villages covered by HLL initially?
Correct Answer By Van
Your Answer By Van
Multiple Choice Multiple Answer
Question This question is from the case study "Reach India Ltd." : What different product segments is Reach India Ltd. Operating in?
Correct Answer Telecom Service Provider , Handsets
Your Answer Telecom Service Provider , Handsets
Select The Blank
Question This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
Correct Answer Informal
Your Answer Informal
Multiple Choice Single Answer
Question This question is from the case study "Priya Automobiles" : Why did model Priya still continue to sell?
Correct Answer Was the cheapest model
Your Answer Was the cheapest model
Multiple Choice Multiple Answer
Question This question is from the case study "Alcophin" :What Promotional tools are used by Medical companies?
Correct Answer Visual Aid , Product Literature
Your Answer Product Literature , Hoardings
True/False
Question This question is from the case study "Tushar Laboratories" :Mumbai market was the smallest in volumes.
Correct Answer False
Your Answer False
Select The Blank
Question This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
Correct Answer CCA will market ABC brands with their own
Your Answer ABC will market CCA brands with their own
Multiple Choice Single Answer
Question This question is from the case study "Mr. Nitin Chandra" : Product Benefit of Silver plated Bronze products is :-
Correct Answer They are within reach of middle class
Your Answer They are within reach of middle class
Multiple Choice Multiple Answer
Question This question is from the case study "ABC Company" : Which categories did the company entered lately?
Correct Answer Refrigerators , Air Conditioners
Your Answer Air Conditioners
Multiple Choice Single Answer
Question This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson?
Correct Answer Discount offer
Your Answer 1 + 1 Free
Multiple Choice Multiple Answer
Question This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-
Correct Answer Share each other's products , Commonly buy components , Do cross branding
Your Answer Share each other's products , Do cross branding
True/False
Question This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected.
Correct Answer True
Your Answer True
True/False
Question This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question This question is from the case study "Thompson & Thompson" : What is the current product segment of the company?
Correct Answer Health Care
Your Answer Health Care
Multiple Choice Multiple Answer
Question This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
Correct Answer Different Formulation , Different packaging
Your Answer Different Formulation , Different packaging , Higher price
True/False
Question This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question This question is from the case study "Watts & Volts Ltd." : What was the marketing manager opposed for?
Correct Answer Two parallel sales organisations
Your Answer New product managers
Select The Blank
Question This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
Correct Answer Exercise
Your Answer Exercise
Select The Blank
Question This question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________.
Correct Answer Population
Your Answer Target Audience
Select The Blank
Question This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________.
Correct Answer Wet sweeper
Your Answer Wet sweeper
True/False
Question This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.
Correct Answer True
Your Answer True
True/False
Question This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.
Correct Answer True
Your Answer False
Select The Blank
Question This question is from the case " The Real Thing " : Today Coca Cola is sold in ________ countries.
Correct Answer 200
Your Answer More than 200
True/False
Question This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer
Old Spice - Erratic Alcohol supplies
Sugandha Mouth Freshners - Tobaco Products
Kleam - No Uniform quality
Services Unlimited - Funds for Social Organisations
Multiple Choice Single Answer
Question This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain?
Correct Answer No incentives in cash
Your Answer Less demand in market
Match The Following
Question Correct Answer
Roshni Lamps - New Product Opportunities
Laxmi Mills - Refined Oil
Mr. Dinesh Kapoor - Financial Investment
Raja Consultants - Setting Consumer Panel
Multiple Choice Multiple Answer
Question This question is from the case study "Tushar Laboratories" : What was Tushar's strength over giant competitor?
Correct Answer German collaboration , No quality complaints
Your Answer German collaboration , No quality complaints , Better distribution
Multiple Choice Single Answer
Question This question is from the case " Laxmi Mills " : What was the product benefit of refined oil?
Correct Answer Very Pure
Your Answer Very Pure
Select The Blank
Question This question is from the case study "Maxwell Ltd." : According to Mr. Arvind, Success is the outcome of well managed ________.
Correct Answer Interdependence
Your Answer Employees
Multiple Choice Multiple Answer
Question This question is from the case study "Bharat Research Development Corporation " : What details does Project Profile have?
Correct Answer Product Identification , Types of machinery , Raw material
Your Answer Product Identification , Types of machinery
Select The Blank
Question This question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________.
Correct Answer Brand Equity
Your Answer Brand Equity
Question This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that freedom to workers means calling for indiscipline.
Correct Answer False
Your Answer True
True/False
Question This question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business.
Correct Answer True
Your Answer True
Select The Blank
Question This question is from the case study "Ray Ltd." : The ________ was to be improved to protect chocolate from melting.
Correct Answer Packaging
Your Answer Packaging
Multiple Choice Single Answer
Question This question is from the case study "Chap-pals" : Current competition of Chap-pal is :-
Correct Answer Leather shoose
Your Answer Hawaii
Multiple Choice Multiple Answer
Question This question is from the case study "Tristar" :What factors affected the estimated stock requirement of 800 dealers?
Correct Answer Political uncertainty , Act of god
Your Answer Political uncertainty , Competition actions , Dealer demand
Multiple Choice Single Answer
Question This question is from the case study "Price Plus" : What is the offer under discussion in the case?
Correct Answer Money back offer by Akai
Your Answer Money back offer by Akai
Multiple Choice Multiple Answer
Question This question is from the case study "AR Sons" : AR Sons became a firm of reputation because of :-
Correct Answer Service , Quality
Your Answer Service , Quality
Multiple Choice Single Answer
Question This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-
Correct Answer Sampling
Your Answer Direct marketing
Select The Blank
Question This question is from the case study "Challenger Sports" : The company command ________ % of the market-share.
Correct Answer 60
Your Answer 75
Multiple Choice Single Answer
Question This question is from the case study "Kleam" :Why did other companies failed to market toothpastes?
Correct Answer No uniform quality of Kleam
Your Answer No uniform quality of Kleam
Multiple Choice Multiple Answer
Question This question is from the case study "Collaborative Product Development in E-Commerce" :What were benefits of Collaborative development?
Correct Answer Improves operations , Cuts Costs , Saves Time
Your Answer Cuts Costs , Saves Time , Saves manpower
Select The Blank
Question This question is from the case study "Anveshi - The Rural Development Organisation" :The strategy to achieve the objective was to create ________.
Correct Answer Village organisation
Your Answer Village cooperative
Multiple Choice Multiple Answer
Question This question is from the case "Ethel Graff" : Why do Europeans come to India to work?
Correct Answer Indian Experience matter in International market , Challenge of working in Unfamiliar environment
Your Answer Challenge of working in Unfamiliar environment , Indian Companies now pay higher salaries
True/False
Question This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach the products at All India level.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question This question is from the case study "Astroid Computer Corporation" : What is the product range of this company?
Correct Answer Personal Computer , Monitors , Printers
Your Answer Personal Computer , Monitors , Printers
Multiple Choice Single Answer
Question This question is from the case study "Hindustan Lever - Rural Marketing Initiative" :How were towns & villages covered by HLL initially?
Correct Answer By Van
Your Answer By Van
Multiple Choice Multiple Answer
Question This question is from the case study "Reach India Ltd." : What different product segments is Reach India Ltd. Operating in?
Correct Answer Telecom Service Provider , Handsets
Your Answer Telecom Service Provider , Handsets
Select The Blank
Question This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
Correct Answer Informal
Your Answer Informal
Multiple Choice Single Answer
Question This question is from the case study "Priya Automobiles" : Why did model Priya still continue to sell?
Correct Answer Was the cheapest model
Your Answer Was the cheapest model
Multiple Choice Multiple Answer
Question This question is from the case study "Alcophin" :What Promotional tools are used by Medical companies?
Correct Answer Visual Aid , Product Literature
Your Answer Product Literature , Hoardings
True/False
Question This question is from the case study "Tushar Laboratories" :Mumbai market was the smallest in volumes.
Correct Answer False
Your Answer False
Select The Blank
Question This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
Correct Answer CCA will market ABC brands with their own
Your Answer ABC will market CCA brands with their own
Multiple Choice Single Answer
Question This question is from the case study "Mr. Nitin Chandra" : Product Benefit of Silver plated Bronze products is :-
Correct Answer They are within reach of middle class
Your Answer They are within reach of middle class
Multiple Choice Multiple Answer
Question This question is from the case study "ABC Company" : Which categories did the company entered lately?
Correct Answer Refrigerators , Air Conditioners
Your Answer Air Conditioners
Multiple Choice Single Answer
Question This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson?
Correct Answer Discount offer
Your Answer 1 + 1 Free
Multiple Choice Multiple Answer
Question This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-
Correct Answer Share each other's products , Commonly buy components , Do cross branding
Your Answer Share each other's products , Do cross branding
True/False
Question This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected.
Correct Answer True
Your Answer True
True/False
Question This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question This question is from the case study "Thompson & Thompson" : What is the current product segment of the company?
Correct Answer Health Care
Your Answer Health Care
Multiple Choice Multiple Answer
Question This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
Correct Answer Different Formulation , Different packaging
Your Answer Different Formulation , Different packaging , Higher price
True/False
Question This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question This question is from the case study "Watts & Volts Ltd." : What was the marketing manager opposed for?
Correct Answer Two parallel sales organisations
Your Answer New product managers
Select The Blank
Question This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
Correct Answer Exercise
Your Answer Exercise
Select The Blank
Question This question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________.
Correct Answer Population
Your Answer Target Audience
Select The Blank
Question This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________.
Correct Answer Wet sweeper
Your Answer Wet sweeper
True/False
Question This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.
Correct Answer True
Your Answer True
True/False
Question This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.
Correct Answer True
Your Answer False
Select The Blank
Question This question is from the case " The Real Thing " : Today Coca Cola is sold in ________ countries.
Correct Answer 200
Your Answer More than 200
True/False
Question This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer
Old Spice - Erratic Alcohol supplies
Sugandha Mouth Freshners - Tobaco Products
Kleam - No Uniform quality
Services Unlimited - Funds for Social Organisations
Multiple Choice Single Answer
Question This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain?
Correct Answer No incentives in cash
Your Answer Less demand in market
Match The Following
Question Correct Answer
Roshni Lamps - New Product Opportunities
Laxmi Mills - Refined Oil
Mr. Dinesh Kapoor - Financial Investment
Raja Consultants - Setting Consumer Panel
Multiple Choice Multiple Answer
Question This question is from the case study "Tushar Laboratories" : What was Tushar's strength over giant competitor?
Correct Answer German collaboration , No quality complaints
Your Answer German collaboration , No quality complaints , Better distribution
Multiple Choice Single Answer
Question This question is from the case " Laxmi Mills " : What was the product benefit of refined oil?
Correct Answer Very Pure
Your Answer Very Pure
Select The Blank
Question This question is from the case study "Maxwell Ltd." : According to Mr. Arvind, Success is the outcome of well managed ________.
Correct Answer Interdependence
Your Answer Employees
Multiple Choice Multiple Answer
Question This question is from the case study "Bharat Research Development Corporation " : What details does Project Profile have?
Correct Answer Product Identification , Types of machinery , Raw material
Your Answer Product Identification , Types of machinery
Select The Blank
Question This question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________.
Correct Answer Brand Equity
Your Answer Brand Equity
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