Cases in Marketing Management - A1

Cases in Marketing Management SCDL Assignment

• This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?
  Glucose , Salted
• This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition.
  True
• This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-
  Share each other's products , Commonly buy components , Do cross branding
• This question is from the case study "Second Generation System" : What are the product benefits of second generation computers?
  4 to 16 times more storage , Could be used as word processors , Could operate sophisticated programs
• This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-
  Own Chain of Shops
• This question is from the case study "Public Distribution" :What is PDS?
  Public Distribution System
• This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
  Distributors
• This question is from the case study "Ashoka Sports Ltd." :What are the expectations of Ashoka from the retailers?
  Premium service , Quality display
• This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain?
  No incentives in cash
• This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
  True
• This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?
  Saves electricity & Money
• This question is from the case study "Marico Industry" :
  Marico Industry's marketing strategy - Acquire more FMCG brands
  Marico is big player in - Hair care market
  Marico took over - "Anti-Lice" Shampoo - Medikar
• This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-
  Sampling
• This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-
  Family members
• This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi had special concern for women & underprivileged.
  True
• This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-
  0.33
• This question is from the case study "Huge Electronics" :Due to rapid ________ the company organisation chart was constantly changing.
  Growth
• This question is from the case study "Health Club" : The membership of club is adversly affected because:-
  Death in swimming pool
• This question is from the case study "The Cold Ice-Cream Company" : The marketing team felt that the use of coupon will result in greater ________.
  Brand Awareness
• This question is from the case study "Mr Satish" :Satish's firm enjoys good reputation because of :-
  Quality
• This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
  To see product Performance , Was done for 2 months
• This question is from the case " The Real Thing " : The name Coca Cola was registered as ________.
  Trade mark
• This question is from the case study "Konkan Trading Company" : What was the request of Trade Union of Konkan Trading Company?
  Promote the worker who is good in other sports
• This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?
  Maturity
• This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
  True
• This question is from the case study "Wall Mart - Logistic Leader" : What was Wall Mart offering when it started?
  High Quality Products & Service , Low Prices
• This question is from the case " The Real Thing " : Esteemed Brain Tonic & Intellectual Beverage was the ________ of the brand.
  Positioning
• This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.
  Distribution Network
• This question is from the case study "Saif Runs" :The market can expand if the price is ________.
  Competitive
• This question is from the case study "Priya Automobiles" : The financial scheme was beneficial for ________ by employees in different organisations.
  Group booking
• This question is from the case study "Hotel Black Pearl" : Current customer profile of Hotel Pearl is :-
  Middle & Upper Middle class
• This question is from the case study "Watts & Volts Ltd." : Regional manager was responsible for developing new products.
  True
• This question is from the case study "Moonlight Ltd." : What were the two types of distribution followed by the company?
  Direct sales to wholesalers , Redistribution to retailers
• This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________
  Economically vulnerable.
• This question is from the case study " Air India " : The idea suggested by one employee of Air India was to :
  Provide telephone service on board
• This question is from the case "Laxmi Mills " : The main product benefit offered by kardi Oil is :-
  Low cholesterol
• This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-
  PR Activty
• This question is from the case study "Collaborative Product Development in E-Commerce" :What did collaborative development involve?
  Sharing product design , Sharing Engineering documents
• This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.
  True
• This question is from the case study "Bags & Baggage's Ltd." : Bags & Baggage Ltd. Always preferred to give discounts to ________.
  Consumer
• This question is from the case study "Channels of Distribution" : What were the two product qualities of Joshi & Deshpande's product over competition?
  Superior quality , Lower price
• Chap-Pals is a brand name in - Leather footware industry
  Marketing Orientation - Quality control technique-JIT manufacturing system
  Saloni - Chocolates - Distributor of special cadies
  Fit-Fit exerciser equipment - Sold in urban localities to higher middle class
  Currently Samadhan Sakhali Udyog is - Operating through 4800 own retail stores
• This question is from the case " Seven Species" : WTO ruled that United States was wrong in prohibiting import from three countries.
  True
• This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.
  True
• This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?
  Housewives
• This question is from the case study "Elevator Grant" : ________ for elevators was considered as a prerequisite prior to entry.
  Market Research
• This question is from the case study "Shree Ganesh Detergents" : What are the product benefits of the detergent of Shree Ganesh?
  better quality , cheaper price , Less harmful to arms
• This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
  False
• This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
  True
• Divya Bhaskar - The third Gujarati daily newspaper to be launched
  This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies - To create awareness for Divya Bhaskar & establish brand image
  Key fingings of survey - Their newspaper is average in all respects
  Post survey phase - Order bookings crossed a record mark of 2 lac.
• This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?
  Profits increased , Reserves increased
• This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-
  Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
• This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?
  Petrol is underpowered than diesel
• This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?
  More credit
• This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.
  True
• This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
  Different Formulation , Different packaging
• This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.
  False
• This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?
  Consultancy
• This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.
  Innovation
• This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
  Informal
• This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
  Frustration , Demoralisation
• This question is from the case study "Shakti Fitness" :The profitability is highest for :-
  Jogging
• This question is from the case study "Priya Automobiles" :Why did the company started loosing the market?
  New Fuel efficient bike introduced
• This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
  True
• This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?
  Reduces energy consumption , Increases efficiency , Increases tube life
• This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?
  One Type & One size
• This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.
  Canal irrigation
• This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.
  Product Mix
• This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-
  Good Quality , Good Distribution , Good Promotion
• This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-
  Petrol Pumps
• This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?
  Rs 6/- Off Coupon
• This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.
  Public Relations
• This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.
  False
• This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
  Distributors
• This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.
  Consumer mindset
• This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
  True
• This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
  Exercise