Consumer Behaviour - A07

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank
Question Caste influence is ________in rural India.
Correct Answer Strong
Your Answer Strong

Multiple Choice Single Answer
Question What happes when the consumer gets information on its own?
Correct Answer Incidental learning
Your Answer Incidental learning

True/False
Question Proper analysis of characteristics of social class helps the marketers to gain better understanding of target market.
Correct Answer True
Your Answer True

True/False
Question Organisational buyers totally depend on consumer demands.
Correct Answer True
Your Answer False

Select The Blank
Question ________ type of personality is interested in building a social relationship.
Correct Answer Extrovert
Your Answer Extrovert

Multiple Choice Single Answer
Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based on advertisement by :-
Correct Answer Influential Personalities
Your Answer Influential Personalities

Multiple Choice Single Answer
Question This method involves questioning respondents and recording their responses :-
Correct Answer Survey research
Your Answer Survey research

Multiple Choice Single Answer
Question Characteristic of organisational buyer is:-
Correct Answer Few in number, high volume business
Your Answer Few in number, high volume business

Multiple Choice Multiple Answer
Question Customer buys the product with following minimum attributes :-
Correct Answer Reliable delivery , Durable , Style
Your Answer Reliable delivery , Durable , Style

Multiple Choice Single Answer
Question Repetition is important in case of :-
Correct Answer Convenience goods
Your Answer Convenience goods

True/False
Question In comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important.
Correct Answer True
Your Answer True

Select The Blank
Question ________ leads to either satisfaction or dissatisfaction to the
consumer.
Correct Answer Discrepancy
Your Answer Discrepancy

Select The Blank
Question ________ are interested in knowing the feedback of consumers.
Correct Answer Marketers
Your Answer Marketers

True/False
Question Unforeseen factors can also affect the purchasing organisation or supplies.
Correct Answer True
Your Answer True

Select The Blank
Question ________ involvement may not always lead to a complex decision making.
Correct Answer High
Your Answer Low

True/False
Question There are high chances of product failure if product categorisation is not there in consumer's mind.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Consumerism in India has not progressed due to following reasons :-
Correct Answer Ignorance , Consumerism disorganised ,Wealth imbalance in the country
Your Answer High literacy rate , Ignorance ,Wealth imbalance in the country

Multiple Choice Single Answer
Question Buying process involves the following :-
Correct Answer Users, Influence and buyer
Your Answer Users, Influence and buyer

Multiple Choice Single Answer
Question Name the market whose product has a universal application :-
Correct Answer Horizontal
Your Answer Horizontal

Select The Blank
Question Involvement is ________ needs specific.
Correct Answer Consumer
Your Answer Situation

Multiple Choice Multiple Answer
Question Managerial approach of Consumer behavior is :-
Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers
Your Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers

True/False
Question Today the focus and challenge before all marketers is to rebuild themselves around their customers.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Characteristics of rural market in relation to dependency on Nature are :-
Correct Answer High dependence on natural factors for livelihood ,Abundance of natural resources
Your Answer High dependence on natural factors for livelihood ,Abundance of natural resources

Multiple Choice Single Answer
Question By and Large Attitudes are :-
Correct Answer Interconnected
Your Answer Interconnected

Multiple Choice Multiple Answer
Question Individuals are strong in which activities while gathering information?
Correct Answer Sensation , Intuition
Your Answer Sensation , Intuition

Multiple Choice Single Answer
Question Name the Primary need of Human being :-
Correct Answer Medicine
Your Answer Medicine

Multiple Choice Multiple Answer
Question The components of attitude are :-
Correct Answer Cognitive Component , Conative Component , Affective Component
Your Answer Cognitive Component , Conative Component , Affective Component

Multiple Choice Single Answer
Question It is a general sum of traits of characteristics of the person :-
Correct Answer Personality
Your Answer Personality

True/False
Question Various sources of information like exhibitions, trade shows, etc influences one's expectations.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Characteristics of Reference price :-
Correct Answer Changes , More knowledge less price range
Your Answer More knowledge less price range

Select The Blank
Question ________ data has the possibility of becoming outdated.
Correct Answer Secondary
Your Answer Secondary

Select The Blank
Question There is relatively ________ in the dressing styles of urban women as compared to the rural in past couple of years.
Correct Answer More change
Your Answer Less change

Select The Blank
Question Individuals have a specific perception and image of themselves called ________.
Correct Answer Self concept
Your Answer Self concept

Multiple Choice Multiple Answer
Question Consumption rituals are series of symbolic behaviour that :-
Correct Answer Occur in sequence , Are repeated frequently
Your Answer Occur in sequence , Are repeated frequently

Multiple Choice Multiple Answer
Question The essential components towards completing the act of purchase include :-
Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase
Your Answer Awareness of Product , Desire to buy , Feasibility of purchase

Multiple Choice Multiple Answer
Question Ways to reduce chances of failure are:-
Correct Answer Buying lowest price item ,Warranties and guarantees , Not too much to expect
Your Answer Buying lowest price item ,Warranties and guarantees , Not too much to expect

Select The Blank
Question Information about a new product stored in bits and pieces in consumer's mind is called ________.
Correct Answer Schema
Your Answer Schema

Match The Following
Question Correct Answer Your Answer
Survey Data collection method Internal/Govt. agency
Consumer Research Analysis of information Analysis of information
Primary Data Source Data collection method
ORG External agency Internal/Govt. agency

Multiple Choice Multiple Answer
Question Types of personality are :-
Correct Answer Extrovert , Introvert
Your Answer Extrovert , Introvert

Multiple Choice Single Answer
Question The Managerial approach in Consumer Behavior :-
Correct Answer Is micro level & cognitive in nature
Your Answer Is micro level & cognitive in nature

Select The Blank
Question Congruity theory of Attitudes is developed by Osgood &________.
Correct Answer Tannen baun
Your Answer Tannen baun

Multiple Choice Multiple Answer
Question Customer satisfaction process includes following steps :-
Correct Answer Product purchase , After sales service , Repeat purchase
Your Answer Attractive sales team , Product purchase , After sales service

True/False
Question Agriculture is mainly subsistence oriented.
Correct Answer True
Your Answer True

True/False
Question As per scalogram analysis technique if a respondent replies
positively to a difficult question he will respond positively to all questions
which are simpler than the earlier question.
Correct Answer True
Your Answer True

Match The Following
Question Correct Answer Your Answer
Physical risk Risk to human body Risk to human body
Psychological risk Risk of losing self esteem Risk of losing self esteem
Social risk Risk in purchasing items which enhance social attractiveness Risk
in purchasing items which enhance social attractiveness
Performance risk the purchased product not achieving desired results the
purchased product not achieving desired results

True/False
Question Brand beliefs & brand evaluation are identical in nature.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question Characteristics of brand loyal consumers are :-
Correct Answer Self confident , Store loyal
Your Answer Over confident , Self confident , Store loyal