Consumer Behaviour - A06

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer
Question Brand loyalty should have which components?
Correct Answer Behavioural , Attitudnal
Your Answer Behavioural , Attitudnal

Multiple Choice Multiple Answer
Question Heider's Theory talks about :-
Correct Answer Balanced Situations , Imbalanced Situations
Your Answer Balanced Situations , Imbalanced Situations

Multiple Choice Single Answer
Question Attitudes mean a learned orientation towards an object that
provides a tendency to respond :-
Correct Answer Favorably or unfavorably
Your Answer Favorably or unfavorably

True/False
Question Attitude towards any product/ brand has nothing to do with the
final act of purchase of that product.
Correct Answer False
Your Answer False

True/False
Question The value and volumes of purchases are high in organisational
buying.
Correct Answer True
Your Answer True

Select The Blank
Question Information about a new product stored in bits and pieces in
consumer's mind is called ________.
Correct Answer Schema
Your Answer Schema

Select The Blank
Question Employment growth in agriculture is as low as ________ %.
Correct Answer 0.01
Your Answer 0.01

Select The Blank
Question ________ gradually leads to brand loyalty.
Correct Answer Habit
Your Answer Habit

Multiple Choice Multiple Answer
Question Customer orientation includes :-
Correct Answer Complaint's redressal , Customer's need satisfaction , Customer
focussed product
Your Answer Complaint's redressal , Customer's need satisfaction , Customer
focussed product

Multiple Choice Single Answer
Question In the early seventies companies maximized profits through :-
Correct Answer Mass production
Your Answer Mass production

True/False
Question Existing laws of consumerism till date are incapable of
implementing and enforcing the objectives of consumerism.
Correct Answer True
Your Answer True

Match The Following
Question Correct Answer Your Answer
Brand Ambassadors Celebrities in different fields Celebrities in different fields
Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty
Secular consumption Promotes technology Promotes technology
Opinion leaders Involve in social activity Involve in social activity

Select The Blank
Question Perception of a stimulus below the conscious level is called ________.
Correct Answer Absolute threshold
Your Answer Absolute threshold

Select The Blank
Question In organisational buying, formal buying is represented by an official and formal ________ .
Correct Answer Purchase order
Your Answer Purchase order

Select The Blank
Question ________ data has the possibility of becoming outdated.
Correct Answer Secondary
Your Answer Secondary

Multiple Choice Multiple Answer
Question Types of restrictive trade practices are :-
Correct Answer Full time forcing , Area restriction , Predatory pricing
Your Answer Full time forcing , Area restriction , Predatory pricing

Multiple Choice Multiple Answer
Question Factors affecting perceived risks about the product are :-
Correct Answer New product , Technologically complex , High price
Your Answer New product , Technologically complex , High price

Multiple Choice Multiple Answer
Question Various statutory regulations enforced by government are :-
Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950
Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950

True/False
Question Marketing research is a part of consumer research which in turn is a part of product research.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question Enculturation takes place through a process of instilling values from key institutions like :-
Correct Answer The family & school , Religious institutions
Your Answer The family & school , Religious institutions

Multiple Choice Multiple Answer
Question Consumption rituals are series of symbolic behaviour that :-
Correct Answer Occur in sequence , Are repeated frequently
Your Answer Occur in sequence , Are repeated frequently

Multiple Choice Single Answer
Question Marketers focus on what kind of product?
Correct Answer High involvement
Your Answer High involvement

True/False
Question Organisational buyers do not have a uniform demand.
Correct Answer True
Your Answer True

Select The Blank
Question The success of consumer research depends upon the cooperation of ________.
Correct Answer Public
Your Answer Public

Select The Blank
Question Attitudes are ________ in nature.
Correct Answer Dynamic
Your Answer Dynamic

Multiple Choice Multiple Answer
Question States with poor unemployment level are :-
Correct Answer Bihar , West Bengal
Your Answer Bihar , West Bengal

Multiple Choice Single Answer
Question Status is :-
Correct Answer Prestige or value attached to the holder of the position
Your Answer Prestige or value attached to the holder of the position

Multiple Choice Multiple Answer
Question Customer buys the product with following minimum attributes :-
Correct Answer Reliable delivery , Durable , Style
Your Answer Reliable delivery , Durable , Style

True/False
Question Feedback is a very critical element for service oriented
industries.
Correct Answer True
Your Answer True

Select The Blank
Question ________ in India has been the major cause for slow rise of
consumerism .
Correct Answer Illiteracy
Your Answer Illiteracy

Match The Following
Question Correct Answer Your Answer
Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level Integration with decision making level
Marketer's challenge Satisfaction of each customer Satisfaction of each customer
Xerox synonymous with photocopy machine Brand level expectation Brand level expectation

Multiple Choice Single Answer
Question Human process that is included in the EBM model is :-
Correct Answer Memory
Your Answer Memory

Multiple Choice Single Answer
Question Which type of involvement indicates an on-going interest in the product category?
Correct Answer Enduring involvement
Your Answer Enduring involvement

Multiple Choice Multiple Answer
Question Response depends upon :-
Correct Answer Drive , Motive , Cues
Your Answer Drive , Motive , Cues

True/False
Question Evaluation of brand is done before purchase for low involvement products.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question The objective of this Act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :-
Correct Answer Consumer Protection Act 1986
Your Answer Consumer Protection Act 1986

Multiple Choice Single Answer
Question It is the period when customer starts using the product/service
to meet his specific needs :-
Correct Answer After sales
Your Answer After sales

Multiple Choice Single Answer
Question The salt brand maximum used in India is :-
Correct Answer Tata
Your Answer Tata

Multiple Choice Multiple Answer
Question In the present business scenario CB is complex due to :-
Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation
Your Answer Competition , Rapid pace of innovation , Declination of product differentiation

Multiple Choice Single Answer
Question In which model, a brand is selected if it excels in respect of one of the attributes arranged in order of priority?
Correct Answer Lexicographic model
Your Answer Lexicographic model

True/False
Question Cognitive learning theory is relevant for convenience products.
Correct Answer False
Your Answer False

Select The Blank
Question Every ________ youngster in Bihar, Assam and West Bengal is
unemployed.
Correct Answer Seventh
Your Answer Seventh

Multiple Choice Single Answer
Question By and Large Attitudes are :-
Correct Answer Interconnected
Your Answer Interconnected

Multiple Choice Single Answer
Question Reduction of manpower through voluntary retirement schemes
has resulted into :-
Correct Answer More people being self-employed
Your Answer More people being self-employed

Select The Blank
Question ________has opened new avenue in collection of data in actual
users.
Correct Answer Information technology
Your Answer Information technology

True/False
Question The defense mechanism works at the conscious state.
Correct Answer False
Your Answer False

True/False
Question Print media is the most important vehicle for communication for
low involvement products.
Correct Answer False
Your Answer False