LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question Marketing concept provides a balance to the exchange process within the social system
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question The culture of a company is conveyed through
Correct Answer Rites , Myths , Rituals
Your Answer Rites , Myths , Rituals
Select The Blank
Question The factor of satisfaction and ________ motives are consistent in society
Correct Answer Profit
Your Answer Profit
Select The Blank
Question A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer Less
Multiple Choice Multiple Answer
Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements.
Correct Answer Sales management , Advertising
Your Answer Sales promotion , Advertising
True/False
Question Sales contests, consumer contests are examples of public relations.
Correct Answer False
Your Answer False
Select The Blank
Question Concentration on that segment of market which has the maximum number of people is called ________
Correct Answer Market fallacy
Your Answer Market fallacy
Multiple Choice Single Answer
Question This allows a marketer to adjust the actual price a customer pays for new product without reducing it's list price
Correct Answer Trade-in allowance
Your Answer Trade-in allowance
Select The Blank
Question The demand for a product is ________ when price cut causes revenue to increase.
Correct Answer Price elastic
Your Answer Price elastic
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form
Multiple Choice Multiple Answer
Question An unhealthy portfolio has
Correct Answer Few stars , More dogs
Your Answer More dogs , Few stars
Multiple Choice Multiple Answer
Question For a low involvement regular purchase product, consumer goes through what all stages of buying process
Correct Answer Need recognition , Purchase decision
Your Answer Need recognition , Purchase decision
True/False
Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer Your Answer
Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer
Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder
Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with
one or more companies covering project and terms
Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product
family in depth, drawing on many producer's output
Multiple Choice Single Answer
Question "Image building" objectives are common in which type of market structure?
Correct Answer Oligopoly
Your Answer Competition
Select The Blank
Question ________ leads to generalisation where similar stimulus generate the same kind of response
Correct Answer Reinforcement
Your Answer Reinforcement
True/False
Question Companies have strenghts in a number of areas but their key strength are few in number
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer Your Answer
Customer is the focal point in Marketing Marketing
Tangible sources Capital, machines,raw material Capital, machines,raw material
Intangible sources Information, time and technology Information, time and technology
Consumer to producer Backward communication Backward communication
Multiple Choice Multiple Answer
Question Limitations of Traditional cost accounting are
Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing
Your Answer Assumes factory as an isolated entity , It measures only the cost of producing
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession
True/False
Question Market foreacsts are available from sources like government
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question " When to order" is called
Correct Answer Re-order point
Your Answer Re-order point
Multiple Choice Single Answer
Question In which stage of Product life cycle, brand choice is heavily influenced by reference group
Correct Answer Maturity
Your Answer Maturity
Multiple Choice Single Answer
Question These are the elements of a plan that specify how objectives are to be achieved
Correct Answer Strategies
Your Answer Strategies
Multiple Choice Single Answer
Question Major components of marketing mix are :
Correct Answer Product
Your Answer Product
Multiple Choice Single Answer
Question It indicates the degree of differentiation
Correct Answer Structure
Your Answer Culture
Multiple Choice Multiple Answer
Question What are psychogenetic needs
Correct Answer Belonging , Recognition
Your Answer Belonging , Recognition
Select The Blank
Question ________ guides the development of advertisements and personal sales presentations.
Correct Answer AIDA
Your Answer AIDA
Multiple Choice Multiple Answer
Question Adoption rate will be higher and faster if the product has
Correct Answer Lower price , Greater utility , Compatability with society
Your Answer Complexity , Compatability with society
Multiple Choice Single Answer
Question It is a reduction in list price granted to channel members for performing marketing functions
Correct Answer Trade discount
Your Answer Trade discount
Select The Blank
Question Product, price, place and promotion are the 4p's of ________ mix
Correct Answer Marketing
Your Answer Marketing
True/False
Question The cultural environment shows long term trends towards a hedonistic society.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government market
Your Answer Reseller market , Industrial market , Government market
Multiple Choice Multiple Answer
Question Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible
Multiple Choice Multiple Answer
Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Time factor , Credibility
Multiple Choice Single Answer
Question Members of this class neither possess family status nor unusual wealth but their primary concern is career
Correct Answer Upper-Middle
Your Answer Upper-Middle
True/False
Question A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer False
True/False
Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees
Correct Answer True
Your Answer False
Multiple Choice Single Answer
Question It limits the alternatives that a decision maker takes in a given situation
Correct Answer Policy
Your Answer Policy
Multiple Choice Multiple Answer
Question Total cost includes :
Correct Answer Fixed cost , Variable cost
Your Answer Fixed cost , Variable cost
Multiple Choice Single Answer
Question Government units that purchase or rent goods for carrying out main functions of government is called
Correct Answer Government Market
Your Answer Government Market
Select The Blank
Question ________ is a descriptive thought that a person holds about something
Correct Answer Belief
Your Answer Belief
Select The Blank
Question Specific ________ emerge from broad stratefgies
Correct Answer Tactics
Your Answer Objectives
Multiple Choice Single Answer
Question It focusses on one or more selected market segments and develops separate marketing mix for each segment
Correct Answer Target Marketing
Your Answer Target Marketing
Select The Blank
Question Product ________ plays a major role in distribution strategy.
Correct Answer Awareness
Your Answer Awareness
True/False
Question Buyers are geographically concentrated in the consumer market.
Correct Answer False
Your Answer False
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Single Answer
Question Deciding on the number of intermediaries to be employed by a producer is called:
Correct Answer Intensity distribution
Your Answer Intensity distribution
Select The Blank
Question ________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer Selective
Your Answer Exclusive
Multiple Choice Single Answer
Question Profits are negative in which stage of product life cycle?
Correct Answer Introductory
Your Answer Introductory
Multiple Choice Multiple Answer
Question When is demand inelastic?
Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase
Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase
Multiple Choice Single Answer
Question Which is the products that potential customers do not know
about it or they do not want yet.
Correct Answer Unsought
Your Answer Unsought
Multiple Choice Single Answer
Question 4p's of of Marketing should be considered in conjunction
with
Correct Answer 4C's
Your Answer 4C's
Multiple Choice Single Answer
Question Recovery stage in business cycle is also called
Correct Answer Upswing
Your Answer Upswing
Select The Blank
Question Buyer's response in ________ method may not be applicable
in other markets
Correct Answer Market tests
Your Answer Market tests
Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which
utility
Correct Answer Possession
Your Answer Form
Multiple Choice Single Answer
Question Government units that purchase or rent goods for carrying
out main functions of government is called
Correct Answer Government Market
Your Answer Government Market
Multiple Choice Single Answer
Question In which phase of production era, the producer and
consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence
Multiple Choice Single Answer
Question "Image building" objectives are common in which type of
market structure?
Correct Answer Oligopoly
Your Answer Competition
True/False
Question Marketer should keep company's mission and marketing
objectives in mind while making pricing decisions.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question New products enter the market and old customers make
repeat purchase during which stage of product life cycle?
Correct Answer Growth
Your Answer Growth
Match The Following
Question Correct Answer Your Answer
Sales forecast Sales volume Sales volume
Correlation method Historical data Historical data
Market forecast Industry trade associations Industry trade associations
Economic forecast Government Government
True/False
Question Experimental research involves obtaining data from
respondents in person, mail or by phone
Correct Answer False
Your Answer False
Select The Blank
Question Specific ________ emerge from broad stratefgies
Correct Answer Tactics
Your Answer Tactics
Multiple Choice Multiple Answer
Question Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples
Your Answer Good packaging , Coupon offers , Discounts
True/False
Question Publicity is news carried in the mass media about a firm
and its products, policies or actions.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question This data is originated by original research through
observation/ enquiry
Correct Answer Primary data
Your Answer Primary data
True/False
Question The demand for a specific brand within a product category
is called selective demand.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Marketing
Multiple Choice Multiple Answer
Question Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators
Your Answer Manufacturer , Middlemen , Warehouse operators
True/False
Question Changes in consumer's buying patterns affects channel's
horizontal and vertical dimensions.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question It is the series of marketing institutions that help in
moving the product from producer to the ultimate user.
Correct Answer Marketing channel
Your Answer Marketing channel
True/False
Question Each product and brand has a status symbol potential
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Recession stage in business cycle is also called
Correct Answer Slowdown
Your Answer Slowdown
Multiple Choice Single Answer
Question Lead time for a product is 10 days and usage rate is 6
units/day. Reorder point will be …
Correct Answer 60 units
Your Answer 60 units
Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Buyer
True/False
Question The greater the number of substitutes for a product, the
less price elastic is its demand.
Correct Answer False
Your Answer True
Multiple Choice Single Answer
Question It gathers, records and analyses data about problems
related to Marketing
Correct Answer Market Research
Your Answer Market Research
Select The Blank
Question ________ directs the flow of goods and services from the
producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing
Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of
value , Agreed upon conditions
Your Answer One thing of value , There is time and place of
agreement , Agreed upon conditions
Match The Following
Question Correct Answer Your Answer
Customer is the focal point in Marketing Selling
Tangible sources Capital, machines,raw material Capital, machines,raw
material
Intangible sources Information, time and technology Information, time
and technology
Consumer to producer Backward communication Marketing
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form
True/False
Question Consumer behaviour is easy to understand in familiar
country like India for Indians.
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question How does 'structure' reduce external uncertainity arising
out of human behaviour
Correct Answer Research and planning , Forecasting
Your Answer Research and planning , Forecasting , Division of
labour
Multiple Choice Multiple Answer
Question The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix
Your Answer Marketing mix , Customer mix , Supplier mix
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
Select The Blank
Question Major reason for success for new product is ________
product.
Correct Answer Superior
Your Answer Correctly positioned
Multiple Choice Single Answer
Question It is that element of a plan that specifies what is to be
accomplished
Correct Answer Objectives
Your Answer Objectives
Select The Blank
Question Optimum marketing mix is obtained using analysis,
________, implementation and control.
Correct Answer Planning
Your Answer Planning
Select The Blank
Question ________ routinely performs all functions on recurrent,
internal and external data
Correct Answer Recurrent data system(RDS)
Your Answer Recurrent data system(RDS)
True/False
Question Shorter production runs are required to produce large
number of products in multi-segment strategy
Correct Answer True
Your Answer True
Select The Blank
Question ________ allowance is used to communicate about the values
of the product and special event
Correct Answer Promotion
Your Answer Promotion
Multiple Choice Multiple Answer
Question For exchange to take place, which conditions must be
satisfied ?
Correct Answer Atleast two parties , Each party is capable of
communication and delivery , Each party has something that might be of value
to the other party
Your Answer Atleast two parties , Each party is capable of
communication and delivery , Each party has something that might be of value to
the other party
True/False
Question Companies have strenghts in a number of areas but their
key strength are few in number
Correct Answer True
Your Answer True
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Select The Blank
Question ________ is an important tool for planning and controlling the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast
Multiple Choice Single Answer
Question These items are directly bought by industrial buyers from producers rather than the middlemen
Correct Answer Expensive
Your Answer Non durables
Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession
True/False
Question The key to successful new product introduction lies in a systems approach.
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer Your Answer
Ballast business Fit well but low opportunities Some fit and some misfit
Gap analysis Difference between desired and projected performance Difference between desired and projected
performance
Corporate parenting Managing SBU's by a corporate Managing SBU's by a corporate
Heartland business Give the highest priority Fit well but low opportunities
Multiple Choice Multiple Answer
Question Aspects of political environment are :
Correct Answer Form of government adopted , Media and pressure groups , Government stability
Your Answer Form of government adopted , Media and pressure groups , Government stability
Multiple Choice Single Answer
Question It limits the alternatives that a decision maker takes in a given situation
Correct Answer Policy
Your Answer Policy
Select The Blank
Question ________ concept increases the efficiency of economic system
Correct Answer Marketing
Your Answer Marketing
Match The Following
Question - Correct Answer Your Answer
Biogenetic needs - Hunger, Thirst Hunger, Thirst
Actual self concept - How person views himself How person views himself
Others self concept - How the person thinks others see him How the person thinks others see him
Personality - Deference, Autonomy Esteem, Recognition
True/False
Question Demand is highly elastic for industrial goods
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur
Your Answer Identifies quality and productivity from a production process , Integrates manufacturing with business strategy
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Time
Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Supplier
Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural
Your Answer Behavioural
True/False
Question Systems are formal and informal rules and regulations that complements the company structure
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question What is Marginal cost?
Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than
average revenue
Your Answer The additional cost of each unit of product , Marginal revenue is less than average revenue , It is useful for new
products
True/False
Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence
Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Marketing
True/False
Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and
situations.
Correct Answer True
Your Answer True
Select The Blank
Question ________ of physical distribution activities increases it's productivity as well as of manufacturer.
Correct Answer Automation
Your Answer Automation
Select The Blank
Question Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price
Your Answer Sales volume
Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Self production
True/False
Question After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True
Select The Blank
Question ________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer Selective
Your Answer Exclusive
True/False
Question Changes in company structure also necessitates changes in the systems in various degrees
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of value , Agreed upon conditions
Your Answer There is time and place of agreement , Two things of value , Agreed upon conditions
True/False
Question Consumer behaviour is more challenging across international border.
Correct Answer True
Your Answer False
Multiple Choice Multiple Answer
Question Types of product classification
Correct Answer Consumables , Durables , Services
Your Answer Consumables , Durables , Services
True/False
Question Services can be stored in inventory.
Correct Answer False
Your Answer False
Select The Blank
Question A change in quantity demanded of a product is caused by a change in its ________.
Correct Answer Price
Your Answer Demand
Multiple Choice Single Answer
Question This distribution is necessary for most convenience goods.
Correct Answer Intensive
Your Answer Integral
True/False
Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence , Transportation
Your Answer Damaged goods , Customer satisfaction , Transportation
Multiple Choice Multiple Answer
Question Money is invested by way of
Correct Answer Debt , Equity
Your Answer Debt , Equity , Return
Multiple Choice Single Answer
Question It is the most influential primary reference group shaping a buyer's behaviour
Correct Answer Family
Your Answer Family
Select The Blank
Question ________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing
Multiple Choice Single Answer
Question These are moves that will pay off irrespective of what happens in the future
Correct Answer No-regret moves
Your Answer No-regret moves
Select The Blank
Question ________ allowance is used to communicate about the values of the product and special event
Correct Answer Promotion
Your Answer Promotion
Multiple Choice Multiple Answer
Question How does 'structure' reduce external uncertainity arising out of human behaviour
Correct Answer Research and planning , Forecasting
Your Answer Forecasting , Division of labour , Departmentalisation
Select The Blank
Question Major reason for success for new product is ________ product.
Correct Answer Superior
Your Answer Correctly positioned
Multiple Choice Single Answer
Question Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer Prestige
Your Answer Prestige
Multiple Choice Single Answer
Question The most common criteria for classifying products is based on
Correct Answer Buyer behaviour
Your Answer Target market
Multiple Choice Multiple Answer
Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Exposure , Not accurate , Time consuming
Your Answer Exposure , Not accurate , Time consuming
Multiple Choice Single Answer
Question This method is more accurate for short term forecasts
Correct Answer Simple Trend Analysis
Your Answer Simple Trend Analysis
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
Multiple Choice Multiple Answer
Question Marketing channels for consumer products is longer because
Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to detect.
Your Answer Number of consumers are more , Consumers buy smaller quantities
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