LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Multiple Answer
Question Trade promotions include
Correct Answer Push money allowance , Promotional allowance
Your Answer Push money allowance , Cash rebates , Promotional allowance
Multiple Choice Single Answer
Question What is product development?
Correct Answer New product-Existing market
Your Answer Existing product-New market
True/False
Question Firms that lack promotional capabilities rely on middlemen.
Correct Answer True
Your Answer True
Select The Blank
Question Customers are brand,style and type conscious when buying ________ products.
Correct Answer Special
Your Answer Convenience
Multiple Choice Multiple Answer
Question The tangible inputs in a business are
Correct Answer Capital , Machine , Time
Your Answer Capital , Technology , Machine
Multiple Choice Multiple Answer
Question Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples
Your Answer Coupon offers , Discounts , Samples
Match The Following
Question Correct Answer Your Answer
Ballast business Fit well but low opportunities Misfit with understanding of critical success factors
Gap analysis Difference between desired and projected performance Difference between desired and
projected performance
Corporate parenting Managing SBU's by a corporate Managing SBU's by a corporate
Heartland business Give the highest priority Give the highest priority
Select The Blank
Question ________ is some characteristic of people in the market that helps in dividing it.
Correct Answer Factor
Your Answer Age
Multiple Choice Single Answer
Question It appraises the organisation's capacity to respond to these opportunities and threats
Correct Answer Organisational assessment
Your Answer Organisational assessment
True/False
Question Marketing channels move products from customers to manufacturer.
Correct Answer False
Your Answer False
Select The Blank
Question There are more number of substitutes for ________ products.
Correct Answer Multi use
Your Answer Shopping
True/False
Question The demand for necessities tends to be more price elastic than the demand for luxury products.
Correct Answer False
Your Answer False
True/False
Question Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value.
Correct Answer True
Your Answer True
Select The Blank
Question ________ method is suitable for products with a stable demand pattern
Correct Answer Simple trend analysis
Your Answer Simple trend analysis
True/False
Question Diversification strategy involves diversifying away from their original core businesses
Correct Answer True
Your Answer True
Select The Blank
Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low
level job.
Correct Answer Underemployment
Your Answer Inflation
Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Time
Multiple Choice Multiple Answer
Question Market segmentation can be done on the basis of following factors
Correct Answer Psychographic , Demographic , Geographic
Your Answer Psychographic , Demographic , Geographic , Economic
Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Supplier
Multiple Choice Single Answer
Question What is the most important promotion activity required in Industrial buying process
Correct Answer Personal selling
Your Answer Advertising
Select The Blank
Question ________is a strong internal stimulus impelling action
Correct Answer Drive
Your Answer Belief
Select The Blank
Question Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer Standardisation
Your Answer Standardisation
Select The Blank
Question The cost of warehousing, transportation, inventory and handling products together constitutes ________
concept.
Correct Answer Total cost
Your Answer Total cost
True/False
Question A company's pricing objectives are influenced by time and circumstances
Correct Answer True
Your Answer True
True/False
Question Market segmentation is the decision to identify different groups that compose the market and to develop
specific product for each of these groups.
Correct Answer False
Your Answer True
True/False
Question Marketing strategies are developed to support broad marketing objectives
Correct Answer True
Your Answer True
Match The Following
Question Correct Answer Your Answer
Cash discount Given for paying promptly Given for paying promptly
Trade discount Reduction in list price to channel menbers Discount percetage increases as the quantity
purchased increases
Cumulative quantity discount Discount percetage increases as the quantity purchased increases Applies to multiple
orders
Non-cumulative quantity discount Applies to a single order Applies to a single order
Multiple Choice Single Answer
Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations
Correct Answer Time Series Analysis
Your Answer Sales Forecast
Multiple Choice Multiple Answer
Question Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends
Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends
Multiple Choice Multiple Answer
Question Types of product classification
Correct Answer Consumables , Durables , Services
Your Answer Consumables , Durables , Services
Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following factors:
Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Your Answer Opportunity , Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Multiple Choice Single Answer
Question The input to 'Stimulus Response Model' is
Correct Answer Stimuli
Your Answer Stimuli
Multiple Choice Single Answer
Question The organisation focusses attention on one market segment and develops one marketing mix for that
segment.This is known as :
Correct Answer Concentration
Your Answer Concentration
Multiple Choice Multiple Answer
Question Categories of adopters are
Correct Answer Innovators , Early adopters , Laggards
Your Answer Innovators , Early adopters
Multiple Choice Single Answer
Question It is the most influential primary reference group shaping a buyer's behaviour
Correct Answer Family
Your Answer Family
Multiple Choice Single Answer
Question This discount is offered to customers to encourage them to remain loyal buyers
Correct Answer Quantity discount
Your Answer Trade discount
Multiple Choice Single Answer
Question An example of Want is :
Correct Answer Continental food
Your Answer Continental food
Select The Blank
Question ________ planning determines the number , location and ownership of warehouses.
Correct Answer Warehouse
Your Answer Inventory
Select The Blank
Question ________ product is sold for use in producing other goods or services
Correct Answer Industrial
Your Answer Industrial
Multiple Choice Single Answer
Question Members of this group are average white and blue collar workers who aim for better living
Correct Answer Middle class
Your Answer Upper-Middle
Multiple Choice Multiple Answer
Question Types of strategic business units are :
Correct Answer Stars , Cash cows , Question marks
Your Answer Stars , Cash cows , Goats
Multiple Choice Single Answer
Question Groups having a direct influence on a person are called
Correct Answer Membership groups
Your Answer Homogeneous groups
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
True/False
Question Systems are formal and informal rules and regulations that complements the company structure
Correct Answer True
Your Answer True
True/False
Question Pricing strategies change over the life cycle of the product
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form
Multiple Choice Multiple Answer
Question Characteristics of mass market strategy are :
Correct Answer One market mix for target market , One distribution and promotion strategy
Your Answer One market mix for target market , Number of pricing strategies , One distribution and promotion strategy
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Multiple Answer
Question The participants in a communication process are :
Correct Answer Recipient , Source
Your Answer Source , Recipient
Match The Following
Question Correct Answer Your Answer
Customer is the focal point in Marketing Marketing
Tangible sources Capital, machines,raw material Capital, machines,raw material
Intangible sources Information, time and technology Information, time and technology
Consumer to producer Backward communication Backward communication
True/False
Question Change in company's strategy gives rise to problems necessitating a new structure to be made
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Characteristics of mass market strategy are :
Correct Answer One market mix for target market , One distribution and promotion strategy
Your Answer One market mix for target market , One distribution and promotion strategy
True/False
Question Secondary data is cheaper and faster to collect than primary data
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Members of this class neither possess family status nor unusual wealth but their primary concern is career
Correct Answer Upper-Middle
Your Answer Middle class
Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession
Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Made to order
Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural
Your Answer Behavioural
True/False
Question MIS provides marketers with the right amount and type of information in a timely fashion.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question What are psychogenetic needs
Correct Answer Belonging , Recognition
Your Answer Belonging , Recognition
True/False
Question Executive judgement technique may be used to supplement other techniques
Correct Answer True
Your Answer True
Select The Blank
Question Major reason for success for new product is ________ product.
Correct Answer Superior
Your Answer Well advertised
Multiple Choice Multiple Answer
Question The areas which become active after promotion budgets have been set and funds are allocated to promotion
mix elements.
Correct Answer Sales management , Advertising
Your Answer Sales promotion , Advertising
Multiple Choice Multiple Answer
Question An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs , Few stars
True/False
Question Consumer behaviour is more challenging across international border.
Correct Answer True
Your Answer True
Select The Blank
Question The factor of satisfaction and ________ motives are consistent in society
Correct Answer Profit
Your Answer Profit
True/False
Question A company's pricing objectives are influenced by time and circumstances
Correct Answer True
Your Answer True
Select The Blank
Question For ________ items, reseller reorders goods when inventory gets low
Correct Answer Standard
Your Answer Standard
Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary
True/False
Question The greater the number of substitutes for a product, the less price elastic is its demand.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question This approach estimates sales potential of a territory by estimating the number of units of a product category
that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory
Correct Answer Buildup approach
Your Answer Breakup approach
Multiple Choice Multiple Answer
Question These products move through short channels:
Correct Answer Eggs, Bread , Clothing , Cement
Your Answer Clothing , Maruti 800 Car , Cement
Select The Blank
Question Product ________ plays a major role in distribution strategy.
Correct Answer Awareness
Your Answer Promotion
Multiple Choice Single Answer
Question These are the elements of a plan that specify how objectives are to be achieved
Correct Answer Strategies
Your Answer Strategies
Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange
Multiple Choice Single Answer
Question An example of Want is :
Correct Answer Continental food
Your Answer Continental food
Multiple Choice Single Answer
Question It is that element of a plan that specifies what is to be accomplished
Correct Answer Objectives
Your Answer Objectives
Multiple Choice Single Answer
Question In which stage of Product life cycle, brand choice is heavily influenced by reference group
Correct Answer Maturity
Your Answer Growth
Multiple Choice Multiple Answer
Question Types of product classification
Correct Answer Consumables , Durables , Services
Your Answer Consumables , Durables , Services
Multiple Choice Multiple Answer
Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Not accurate , Time consuming , Exposure
Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team
Select The Blank
Question Satisfying ________ reduces tension
Correct Answer Need
Your Answer Need
Select The Blank
Question In production era , demand is ________ than supply
Correct Answer Greater
Your Answer Greater
Select The Blank
Question ________ can price it's product without any regard to competitor.
Correct Answer Pure monopolist
Your Answer Monopolist
Select The Blank
Question ________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing
Match The Following
Question Correct Answer Your Answer
Cash discount Given for paying promptly Given for paying promptly
Trade discount Reduction in list price to channel menbers Reduction in list price to channel menbers
Cumulative quantity discount Discount percetage increases as the quantity purchased increases Discount percetage increases as
the quantity purchased increases
Non-cumulative quantity discount Applies to a single order Applies to a single order
Multiple Choice Single Answer
Question What is diversification?
Correct Answer New product-New market
Your Answer New product-New market
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form
Multiple Choice Single Answer
Question A superior product is priced at
Correct Answer Above market level
Your Answer Price elastic
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
Multiple Choice Single Answer
Question The organisation focusses attention on one market segment and develops one marketing mix for that
segment.This is known as :
Correct Answer Concentration
Your Answer Concentration
Multiple Choice Multiple Answer
Question When is demand inelastic?
Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase
Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase
Multiple Choice Single Answer
Question The input to 'Stimulus Response Model' is
Correct Answer Stimuli
Your Answer Stimuli
Multiple Choice Single Answer
Question The output of Stimulus Response Model is
Correct Answer Product decision
Your Answer Product decision
Multiple Choice Single Answer
Question Doctor's services in an emergency are called which type of products?
Correct Answer Unsought
Your Answer Unsought
Multiple Choice Single Answer
Question Government units that purchase or rent goods for carrying out main functions of government is called
Correct Answer Government Market
Your Answer Reseller Market
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question It concentrates on organisation design and work flow
Correct Answer Flotilla
Your Answer Statistical quality control
Select The Blank
Question ________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer Selective
Your Answer Selective
Multiple Choice Multiple Answer
Question The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix
Your Answer Marketing mix , Customer mix , Buyer mix
Select The Blank
Question Specific ________ emerge from broad stratefgies
Correct Answer Tactics
Your Answer Objectives
Multiple Choice Single Answer
Question What is Market development?
Correct Answer Existing product-New market
Your Answer New product-New market
Multiple Choice Multiple Answer
Question Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Demographic
Select The Blank
Question There are more number of substitutes for ________ products.
Correct Answer Multi use
Your Answer Multi use
Multiple Choice Multiple Answer
Question These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough
Your Answer Sold on basis of benefits , Quality control is tough
Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following factors:
Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Select The Blank
Question Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price
Your Answer Quality
Select The Blank
Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Integral
Select The Blank
Question ________is a strong internal stimulus impelling action
Correct Answer Drive
Your Answer Drive
True/False
Question Market foreacsts are available from sources like government
Correct Answer False
Your Answer True
Multiple Choice Multiple Answer
Question Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators
Your Answer Manufacturer , Customer , Middlemen , Warehouse operators
True/False
Question Consumer behaviour is more challenging across international border.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Manufacturers offering variety of price promotions to their middlemen is called
Correct Answer Trade promotion
Your Answer Trade-in allowance
Select The Blank
Question Total cost is the sum of ________ + Variable cost.
Correct Answer Fixed cost
Your Answer Fixed cost
Multiple Choice Multiple Answer
Question Money is invested by way of
Correct Answer Debt , Equity
Your Answer Risk , Equity
Select The Blank
Question ________ describes a person's favourable or unfavourable action tendencies towards object
Correct Answer Attitudes
Your Answer Attitudes
Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales
Match The Following
Question Correct Answer Your Answer
Wide market coverage is achieved. Intensive distribution. Intensive distribution.
Helps in the process of matching demand and supply. Marketing channel Marketing channel
No intermediaries between producer and consumer. Direct channel Direct channel
Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration
True/False
Question Logistics is an area of potentially high cost saving and improves customer satisfaction.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Decline in buying power due to price levels rising more rapidly than income is called
Correct Answer Inflation
Your Answer Inflation
True/False
Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the
product's market price
Correct Answer False
Your Answer True
Select The Blank
Question ________ measures actual sales and not intentions to buy
Correct Answer Market tests
Your Answer Market tests
Multiple Choice Single Answer
Question This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments
Correct Answer Reserve the right to play
Your Answer Reserve the right to play
Multiple Choice Single Answer
Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total
satisfaction), is less than the previous unit. This is called
Correct Answer Law of diminishing marginal utility
Your Answer Law of diminishing marginal utility
Multiple Choice Single Answer
Question New product forms and brands enter in which stage of product life cycle?
Correct Answer Growth
Your Answer Introductory
Select The Blank
Question ________ leads to generalisation where similar stimulus generate the same kind of response
Correct Answer Reinforcement
Your Answer Cues
True/False
Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Technology , Social class , Culture
Multiple Choice Multiple Answer
Question Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Packaging , Mass media
True/False
Question After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer
Multiple Choice Multiple Answer
Question Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government market
Your Answer Reseller market , Industrial market , Government market
Multiple Choice Multiple Answer
Question Research design is classified as :
Correct Answer Function , Methodology
Your Answer Function , Methodology , Predictive , Experimental
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke
True/False
Question "Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question Categories of adopters are
Correct Answer Innovators , Early adopters , Laggards
Your Answer Innovators , Early adopters , Late adopters , Laggards
True/False
Question Secondary data is cheaper and faster to collect than primary data
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question This method enables the forecaster to take into consideration seasonal fluctuations and long term
fluctuations
Correct Answer Time Series Analysis
Your Answer Time Series Analysis
Select The Blank
Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer Title
Your Answer Title
True/False
Question "Promotion" is considered in conjunction with "Convenience" .
Correct Answer False
Your Answer True
Multiple Choice Single Answer
Question To serve a market segment profitably means
Correct Answer Sales revenue generated is more than cost of marketing effort
Your Answer Sales revenue generated is more than cost of marketing effort
Multiple Choice Multiple Answer
Question Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends
Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends , MIS formation
Match The Following
Question Correct Answer Your Answer
Motivational research It analyses consumer motives It is used to forecast future values such as sales revenue etc
Historical research Uses past experiences to find solutions Uses past experiences to find solutions
Survey research Obtains data from respondents in person Obtains data from respondents in person
Experimental research One factor is constant and holding other factors Tests hypothesis about the relationship between
dependent variables
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