Consumer Behaviour - A08

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer
Question Characteristics of brand loyal consumers are :-
Correct Answer Store loyal , Self confident
Your Answer Store loyal , Over confident , Self confident

True/False
Question Print media is the most important vehicle for communication for low involvement products.
Correct Answer False
Your Answer True

Select The Blank
Question Consumer has a right to get redressal of ________.
Correct Answer Grievances
Your Answer Grievances

True/False
Question Various sources of information like exhibitions, trade shows, etc influences one's expectations.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question If the outcome of post purchase experience is in line with the expectation, it is called :-
Correct Answer Positive discrepancy
Your Answer Negative discrepancy

Multiple Choice Single Answer
Question The Managerial approach in Consumer Behavior :-
Correct Answer Is micro level & cognitive in nature
Your Answer Is micro level & non cognitive in nature

True/False
Question Unforeseen factors can also affect the purchasing organisation or supplies.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Brand loyalty should have which components?
Correct Answer Behavioural , Attitudnal
Your Answer Behavioural , Attitudnal , Primary stimuli

Select The Blank
Question ________ has a symbolic meaning tied to consumer values.
Correct Answer Product
Your Answer Price

Multiple Choice Multiple Answer
Question States with poor unemployment level are :-
Correct Answer Bihar , West Bengal
Your Answer Bihar , West Bengal

True/False
Question Feedback is a very critical element for service oriented industries.
Correct Answer True
Your Answer True

Select The Blank
Question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time.
Correct Answer Learning
Your Answer Learning

Multiple Choice Single Answer
Question Name the Primary need of Human being :-
Correct Answer Medicine
Your Answer Medicine

Select The Blank
Question Industrial growth in rural India has ________.
Correct Answer Slowed down
Your Answer Become stagnant

Select The Blank
Question A Social class is________.
Correct Answer Hierarchical
Your Answer Hierarchical

Multiple Choice Single Answer
Question The salt brand maximum used in India is :-
Correct Answer Tata
Your Answer Tata

Multiple Choice Single Answer
Question Buying crackers in Diwali time is an example of :-
Correct Answer Consumption situation
Your Answer Consumption situation

Multiple Choice Single Answer
Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based on advertisement by :-
Correct Answer Influential Personalities
Your Answer Influential Personalities

Multiple Choice Single Answer
Question Opinion Leaders are looked upon by others as :-
Correct Answer Trend setters
Your Answer Trend setters

Multiple Choice Multiple Answer
Question While evaluating information, individuals are strong in following activity :-
Correct Answer Thinking , Feeling
Your Answer Sensation , Thinking

Multiple Choice Single Answer
Question It is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :-
Correct Answer Perception
Your Answer Perception

Select The Blank
Question With consumers becoming more costconscious, they are now more ________ to pay premiums for brand.
Correct Answer Reluctant
Your Answer Reluctant

Match The Following
Question Correct Answer Your Answer
Formal product Image, quality etc of company No customer complaints handling
Traditional organisation No customer complaints handling No customer complaints handling
Feedback Service oriented industries Customer benefits and experience of service
Customer orientation Maximum customer delight Service oriented industries

Select The Blank
Question To create product differentiation, manufacturers have to continuously ________ their products.
Correct Answer Upgrade
Your Answer Upgrade

Multiple Choice Multiple Answer
Question Characteristics of Reference price :-
Correct Answer Changes , More knowledge less price range
Your Answer Static , More knowledge less price range

True/False
Question Agriculture is mainly subsistence oriented.
Correct Answer True
Your Answer False

Multiple Choice Multiple Answer
Question Characteristics of rural market in relation to dependency on Nature are :-
Correct Answer High dependence on natural factors for livelihood , Abundance of natural resources
Your Answer High dependence on natural factors for livelihood , Abundance of natural resources

Multiple Choice Single Answer
Question Which type of involvement indicates an ongoing interest in the product category?
Correct Answer Enduring involvement
Your Answer High involvement

True/False
Question Any person's attitude towards any brand/products is largely influenced by his peer group.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Response depends upon :-
Correct Answer Motive , Cues , Drive
Your Answer Drive , Motive , Cues

Select The Blank
Question Information about a new product stored in bits and pieces in consumer's mind is called ________.
Correct Answer Schema
Your Answer Schema

True/False
Question Study of CB is more complex in India due to multilingual, multicultural& ethical status.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question It is a practice by marketers to indulge in temporary sales at prices below cost. What is it called?
Correct Answer Predatory pricing
Your Answer Price discrimination

Select The Blank
Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices.
Correct Answer Habit
Your Answer Habit

True/False
Question Evaluation of brand is done before purchase for low involvement products.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question Characteristics of rural market in relation to marketing stimuli are :-
Correct Answer Low product exposure , Low brand awareness
Your Answer Low product exposure , Low brand awareness , Low rate of retail outlets

Multiple Choice Single Answer
Question Rights and power of consumers are protected in relation to :-
Correct Answer Seller
Your Answer Seller

Multiple Choice Multiple Answer
Question Why marketers focus on high involvement decisions?
Correct Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act
Your Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act

Match The Following
Question Correct Answer Your Answer
Brand Ambassadors, Celebrities in different fields, Celebrities in different fields
Sacred consumption, Consumption of goods that promote beauty, Involve in social activity
Secular consumption, Promotes technology, Are employees of the company
Opinion leaders, Involve in social activity, Promotes technology

Multiple Choice Multiple Answer
Question Theories based on the principle of perceptual equilibrium are :-
Correct Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory
Your Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory

True/False
Question When the product is important to consumer but its benefits are not clear, the operating principle is perceptual vigilance.
Correct Answer False
Your Answer True

True/False
Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question Marketers focus on what kind of product?
Correct Answer High involvement
Your Answer High involvement

Multiple Choice Single Answer
Question Which model concentrates on the purchasing process?
Correct Answer Sheth
Your Answer EBM

Select The Blank
Question Price perceptions________ influence the purchasing behaviour of consumer.
Correct Answer Directly
Your Answer Indirectly

Select The Blank
Question Attitudes with________ of involvement are relatively easier to change.
Correct Answer Low level
Your Answer Low level

Multiple Choice Multiple Answer
Question Peculiar social relations found in rural India are :-
Correct Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family
Your Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family