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Consumer Behaviour - A02

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question This method involves questioning respondents and recording their
responses :-
Correct Answer Survey research
Your Answer Questionnaire method

Multiple Choice Single Answer
Question He is considered the father of psychoanalysis :-
Correct Answer Sigmund Freud
Your Answer Sigmund Freud

Match The Following
Question Correct Answer Your Answer
Market research Regular process Regular process
Complaint resolution
mechanism
Integration with decision
making level
General level expectation
Marketer's challenge Satisfaction of each customer Satisfaction of each customer
Xerox synonymous with
photocopy machine
Brand level expectation Category level expectation

Select The Blank
Question Price perceptions________ influence the purchasing behaviour of
consumer.
Correct Answer Directly
Your Answer Directly

Multiple Choice Single Answer
Question What is 'Conative' component of decision making?
Correct Answer Purchase decision
Your Answer Purchase decision

Multiple Choice Single Answer
Question A Brand Evaluation that is an outcome of various factors and which
creates a positive or negative attitude about the product is :-
Correct Answer One Dimensional
Your Answer Multi Dimensional

Multiple Choice Multiple Answer
Question More product knowledge through advanced information leads to
consumers being :-
Correct Answer More cost conscious , Less brand loyal
Your Answer More cost conscious , Less choosy , Less demanding

Multiple Choice Multiple Answer
Question Characteristics of brand loyal consumers are :-
Correct Answer Self confident , Store loyal
Your Answer Over confident , Store loyal

Multiple Choice Single Answer
Question Any communication by experts in that fields makes that communication
more:-
Correct Answer Credible
Your Answer Enthusiastic

True/False
Question The rank of India among other countries in the world has gone down in
terms of poverty, unemployment and level of development after
independence.
Correct Answer False
Your Answer True

Multiple Choice Single Answer
Question In the early seventies companies maximized profits through :-
Correct Answer Mass production
Your Answer Selling at a very high price

True/False
Question Perceptual vigilance helps consumers to collect more information on
products about their benefits before purchase.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question It is the systematic collection and analysis of consumer information for the
purpose of effective decision making :-
Correct Answer Consumer research
Your Answer Consumer research

Multiple Choice Single Answer
Question The objective of this Act is to protect the interests of consumers by
establishing consumer councils for settlement of consumer disputes :-
Correct Answer Consumer Protection Act 1986
Your Answer Consumer Protection Act 1986

Select The Blank
Question Involvement is ________ needs specific.
Correct Answer Consumer
Your Answer Consumer

Multiple Choice Single Answer
Question Buying process involves the following :-
Correct Answer Users, Influence and buyer
Your Answer Users, Influence and buyer

Multiple Choice Single Answer
Question The first major reason for the companies to think differently in eighties
Correct Answer Increasing competition
Your Answer Increasing competition

Match The Following
Question Correct Answer Your Answer
Formal product Image, quality etc of
company
Maximum customer delight
Traditional organisation No customer complaints
handling
No customer complaints
handling
Feedback Service oriented industries Image, quality etc of company
Customer orientation Maximum customer delight Customer benefits and
experience of service

Multiple Choice Multiple Answer
Question Today's consumers are greatly influenced by those individuals with whom
they share :-
Correct Answer Some common traits & Values , Behavioural peculiarities
Your Answer Some common traits & Values , Behavioural peculiarities , Same financial
worth

True/False
Question Attitude towards any product/ brand has nothing to do with the final act of
purchase of that product.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question Marketers try to associate their product with symbols of :-
Correct Answer Achievement , Personal development
Your Answer Achievement , Foreign brands & products , Personal development

Multiple Choice Multiple Answer
Question How is stimulus generalisation used for brand leveraging?
Correct Answer Extension of brand under successful brand , Extension in a different
product category
Your Answer Extension of brand under successful brand , Extension in a different
product mix

Multiple Choice Multiple Answer
Question Measures by government to protect the interests of consumer are :-
Correct Answer Expansion of public sector , Statutory regulation
Your Answer Statutory regulation , Restrictive trade practices

Select The Blank
Question Members of the same social class show ________ Lifestyles.
Correct Answer Similar
Your Answer Variable

True/False
Question The unit in which secondary data are expressed may not be the same as
is required in the research project.
Correct Answer True
Your Answer False

Select The Blank
Question The success of consumer research depends upon the cooperation of
________.
Correct Answer Public
Your Answer Public

True/False
Question The defense mechanism works at the conscious state.
Correct Answer False
Your Answer False

Select The Blank
Question Higher ________ level helps in understanding consumer behavior.
Correct Answer Sophistication
Your Answer Sophistication

True/False
Question Brand personality is a metaphor for the emotional relationship that exists
between a consumer and a brand.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question The upper class consists of :-
Correct Answer Very small percent of the population
Your Answer Sizeable percent of the population

Select The Blank
Question A social class is ________ rather than concrete with individuals able to
move into a higher class or drop into a lower class.
Correct Answer Continuous
Your Answer Uniform

Multiple Choice Single Answer
Question It constitutes the moral factor of personality :-
Correct Answer Ego
Your Answer Id

Multiple Choice Single Answer
Question What is also known as subliminal perception?
Correct Answer Absolute threshold
Your Answer Limen

Multiple Choice Single Answer
Question If the outcome of post purchase experience is in line with the expectation,
it is called :-
Correct Answer Positive discrepancy
Your Answer Positive discrepancy

Multiple Choice Multiple Answer
Question The Degree measure of attitude by any person towards any object /
situation is :-
Correct Answer How much he likes it , How much he dislikes it
Your Answer How much he likes it , How much he dislikes it , How he evaluates it

Select The Blank
Question Organisational buyers buy products/services from ________.
Correct Answer Manufacturer
Your Answer Manufacturer

Select The Blank
Question The behaviourist theory gives little emphasis on consumer ________.
Correct Answer Attitude
Your Answer Stimuli

True/False
Question In comparison to outdoor publicity of products/ brands, electronic media is
relatively becoming more important.
Correct Answer True
Your Answer True

True/False
Question Cognitive learning theory is relevant for convenience products.
Correct Answer False
Your Answer True

True/False
Question Existing laws of consumerism till date are incapable of implementing and
enforcing the objectives of consumerism.
Correct Answer True
Your Answer True

Select The Blank
Question Attitudes based on ________ information are relatively easy to change.
Correct Answer Ambiguous
Your Answer Ambiguous

Select The Blank
Question ________ leads to habitual purchasing behaviour if the consumer is
satisfied with the brand over a period of time.
Correct Answer Learning
Your Answer Attitude

True/False
Question The production of crops like sorghum, pearl milet, barley and ragi have
gone down over the years.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Customer orientation includes :-
Correct Answer Complaint's redressal , Customer's need satisfaction , Customer focussed
product
Your Answer Complaint's redressal , Customer's need satisfaction , Customer focussed
product

Multiple Choice Single Answer
Question By and Large Attitudes are :-
Correct Answer Interconnected
Your Answer Instinctive

Select The Blank
Question ________ is the consumer's adaptation to an advertisement over a time
due to boredom and familarity.
Correct Answer Ad wearout
Your Answer Ad adapt

Multiple Choice Single Answer
Question Name the Primary need of Human being :-
Correct Answer Medicine
Your Answer Medicine

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