Marketing Management - A004

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question   It is the process of identifying smaller markets within a larger market.
Correct Answer Segmentation
Your Answer Segmentation

True/False
Question   Psychogenetic needs are intense enough to motivate a person to act immediately
Correct Answer False
Your Answer True

Multiple Choice Single Answer
Question   Production creates which type of utility
Correct Answer Form
Your Answer Possession

Match The Following
Question -  Correct Answer,
Correlation method - Historical data
Market forecast - Industry trade associations,
Economic forecast - Government,
Sales forecast - Sales volume,

Multiple Choice Single Answer
Question   It sets a sales performance standard against which actual sales results can be compared with potential sales
Correct Answer Sales forecast
Your Answer Sales forecast

True/False
Question   Market segmentation is the decision to identify different groups that compose the market and to develop specific
product for each of these groups.
Correct Answer False
Your Answer True

True/False
Question   Demand is highly elastic for industrial goods
Correct Answer False
Your Answer True

Select The Blank
Question   The factor of satisfaction and ________ motives are consistent in society
Correct Answer Profit
Your Answer Profit

Multiple Choice Single Answer
Question   Recession stage in business cycle is also called
Correct Answer Slowdown
Your Answer Slowdown

Select The Blank
Question   Customer's changing wants and their behaviour can be better understood in ________ distribution.
Correct Answer Direct
Your Answer Horizontal

Multiple Choice Multiple Answer
Question   What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a production process , Identifies impact of any change on
performance , Instantly spots malfunctions and show where they occur
Your Answer Identifies quality and productivity from a production process , Identifies impact of any change on performance ,
Integrates manufacturing with business strategy

True/False
Question   After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   Quantity discrepancy for a convenience product in a marketing channel is adjusted by :
Correct Answer Retailer
Your Answer Retailer

Select The Blank
Question   Specific ________ emerge from broad stratefgies
Correct Answer Tactics
Your Answer Plans

Multiple Choice Multiple Answer
Question   After the new product has passed the conceptual stages it becomes more concrete in which stages?
Correct Answer Test marketing , Commercialisation , Product development
Your Answer Test marketing , Product development , Marketing strategy development

True/False
Question   Formal planning provides clearer performance standards.
Correct Answer True
Your Answer True

Select The Blank
Question   Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer Impulse
Your Answer Impulse

Select The Blank
Question   Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price
Your Answer Price

Multiple Choice Multiple Answer
Question   The tangible inputs in a business are
Correct Answer Capital , Machine , Time
Your Answer Technology , Machine , Capital

True/False
Question   Consumer behaviour is more challenging across international border.
Correct Answer True
Your Answer False

Multiple Choice Single Answer
Question   Safety stock available with a company is 200 units and seasonal stock is 150 units. The usage rate of the product
is 5 units/day and lead time is of 10 days. Calculate the basic stock.
Correct Answer 400 units
Your Answer 400 units

Select The Blank
Question   ________ is some characteristic of people in the market that helps in dividing it.
Correct Answer Factor
Your Answer Age

True/False
Question   The key to successful new product introduction lies in a systems approach.
Correct Answer True
Your Answer True

True/False
Question   Marketing involves a backward communication from consumer to producer
Correct Answer True
Your Answer False

Select The Blank
Question   ________ product is sold for use in producing other goods or services
Correct Answer Industrial
Your Answer Industrial

Multiple Choice Multiple Answer
Question   Senses in our body are
Correct Answer Taste , Touch , See
Your Answer Taste , Touch , See

Multiple Choice Multiple Answer
Question   Planning of long term strategies are based on following factors:
Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Your Answer Strengths , Objectives, Strategies, Situation assessment, Organisation mission , Resources

Select The Blank
Question   ________ can price it's product without any regard to competitor.
Correct Answer Pure monopolist
Your Answer Monopolist

Multiple Choice Single Answer
Question   The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession

Multiple Choice Single Answer
Question   The input to 'Stimulus Response Model' is
Correct Answer Stimuli
Your Answer Stimuli

True/False
Question   Secondary data is cheaper and faster to collect than primary data
Correct Answer True
Your Answer False

Multiple Choice Multiple Answer
Question   For exchange to take place, which conditions must be satisfied ?
Correct Answer Each party is capable of communication and delivery , Atleast two parties , Each party has something that
might be of value to the other party
Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be
of value to the other party

Multiple Choice Multiple Answer
Question   For a low involvement regular purchase product, consumer goes through what all stages of buying process
Correct Answer Need recognition , Purchase decision
Your Answer Need recognition , Information research , Evaluation of alternatives

Multiple Choice Single Answer
Question   " How much to order " is also called as
Correct Answer Basic stock
Your Answer Safety stock

Match The Following
Question   Correct Answer Your Answer
Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure
competition Monopolistic
Only one seller and no competition permitted legally Monopoly Monopoly
Few sellers but account for bulk of industry's sales Oligopoly Oligopoly
Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Pure competition

Select The Blank
Question   The demand for a product is ________ when price cut causes revenue to increase.
Correct Answer Price elastic
Your Answer Price elastic

Multiple Choice Multiple Answer
Question   Characteristics of mass market strategy are :
Correct Answer One market mix for target market , One distribution and promotion strategy
Your Answer One market mix for target market , Number of pricing strategies , Inventory and distribution costs are high

Multiple Choice Multiple Answer
Question   Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Technology , Social class , Culture

Multiple Choice Multiple Answer
Question   What is Marginal cost?
Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less
than average revenue
Your Answer The additional cost of each unit of product , It ignores non price competition , It is useful for new products

Multiple Choice Single Answer
Question   The tool that a sender uses to reach to the receiver is called:
Correct Answer Message
Your Answer Message

Multiple Choice Single Answer
Question   This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments
Correct Answer Reserve the right to play
Your Answer Shapers

Multiple Choice Single Answer
Question   Lead time for a product is 10 days and usage rate is 6 units/day. Reorder point will be …
Correct Answer 60 units
Your Answer 60 units

Multiple Choice Single Answer
Question   What is diversification?
Correct Answer New product-New market
Your Answer Existing product-New market

Multiple Choice Multiple Answer
Question   Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples
Your Answer Good packaging , Discounts , Samples

True/False
Question   Staffing function applies to all company levels irrespective of levels of hierarchy
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   The culture of a company is conveyed through
Correct Answer Rites , Myths , Rituals
Your Answer Rites , Rituals , Style

Select The Blank
Question   ________ measures actual sales and not intentions to buy
Correct Answer Market tests
Your Answer Simple trend analysis


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer
Question   Major role of promotion is to :
Correct Answer Persuade , Inform , Remind
Your Answer Persuade , Inform , Remind

True/False
Question   A drive is a need that sufficiently presses a person to act
Correct Answer True
Your Answer True

True/False
Question   The key to successful new product introduction lies in a systems approach.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   D in AIDA stands for :
Correct Answer Desire
Your Answer Desire

Multiple Choice Single Answer
Question   Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer Prestige
Your Answer Prestige

Multiple Choice Single Answer
Question   It refers to formal and informal rules, regulations and procedures that complements the company structure
Correct Answer Systems
Your Answer Systems

Multiple Choice Single Answer
Question   The output of Stimulus Response Model is
Correct Answer Product decision
Your Answer Product decision

True/False
Question   Style of a company are the patterns of actions taken by members of top management over a period of time
Correct Answer True
Your Answer True

Select The Blank
Question   Buyer's response in ________ method may not be applicable in other markets
Correct Answer Market tests
Your Answer Market tests

True/False
Question   Services can be stored in inventory.
Correct Answer False
Your Answer False

True/False
Question   Consumer needs are matched with the company capabilities and goals in marketing process.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   The participants in a communication process are :
Correct Answer Source , Recipient
Your Answer Source , Recipient

Select The Blank
Question   ________ is synonymous with non-recurrent data system(RDS)
Correct Answer Market research
Your Answer Market research

True/False
Question   Publicity is news carried in the mass media about a firm and its products, policies or actions.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   Product characteristics that influence channel selection are
Correct Answer Complexity , Perishability , Weight
Your Answer Complexity , Perishability , Weight

Multiple Choice Multiple Answer
Question   Limitations of Traditional cost accounting are
Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing
Your Answer Assumes factory as an isolated entity , It measures only the cost of producing , It uses time as a unit of
measure

Multiple Choice Single Answer
Question   A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

Multiple Choice Multiple Answer
Question   Criteria for choosing distribution channels are :
Correct Answer Market coverage , Control , Costs
Your Answer Market coverage , Control , Costs

Match The Following
Question   Correct Answer Your Answer
Wide market coverage is achieved. Intensive distribution. Intensive distribution.
Helps in the process of matching demand and supply. Marketing channel Marketing channel
No intermediaries between producer and consumer. Direct channel Direct channel
Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration

Select The Blank
Question   In production era , demand is ________ than supply
Correct Answer Greater
Your Answer Greater

Multiple Choice Multiple Answer
Question   How does 'structure' reduce external uncertainity arising out of human behaviour
Correct Answer Research and planning , Forecasting
Your Answer Division of labour , Departmentalisation

Match The Following
Question   Correct Answer Your Answer
Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure
competition Pure competition
Only one seller and no competition permitted legally Monopoly Pure monopoly
Few sellers but account for bulk of industry's sales Oligopoly Pure oligopoly
Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Oligopoly

Select The Blank
Question   ________is a strong internal stimulus impelling action
Correct Answer Drive
Your Answer Belief

True/False
Question   Market segmentation is the decision to identify different groups that compose the market and to develop
specific product for each of these groups.
Correct Answer False
Your Answer True

Multiple Choice Single Answer
Question   The frequency at which a product is used is called ?
Correct Answer Usage rate
Your Answer Usage rate

Multiple Choice Multiple Answer
Question   Types of psychological pricing are
Correct Answer Prestige , Leader
Your Answer Prestige , Leader

Multiple Choice Multiple Answer
Question   Planning of long term strategies are based on following factors:
Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Your Answer Opportunity , Strengths , Resources

Select The Blank
Question   ________ is an important tool for planning and controlling the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast

Select The Blank
Question   A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer Less

Multiple Choice Single Answer
Question   It is the process of selecting people for company positions and developing skills and abilities for assignments
in the company
Correct Answer Staffing
Your Answer Staffing

Select The Blank
Question   Specific ________ emerge from broad stratefgies
Correct Answer Tactics
Your Answer Objectives

Select The Blank
Question   The research objectives are stated as ________ to be tested
Correct Answer Hypothesis
Your Answer Hypothesis

Multiple Choice Multiple Answer
Question   Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Social class , Culture

Select The Blank
Question   ________ of physical distribution activities increases it's productivity as well as of manufacturer.
Correct Answer Automation
Your Answer Automation

Multiple Choice Multiple Answer
Question   How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer Control mechanism , Departmentalisation
Your Answer Control mechanism , Departmentalisation , Specialisation

Multiple Choice Single Answer
Question   What factors constitute natural environment?
Correct Answer Natural resources
Your Answer Natural resources

Multiple Choice Multiple Answer
Question   For exchange to take place, which conditions must be satisfied ?
Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that
might be of value to the other party
Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that
might be of value to the other party

True/False
Question   Internal records such as sales reports, cost and accounting information are expensive to obtain.
Correct Answer False
Your Answer False

Select The Blank
Question   Product ________ plays a major role in distribution strategy.
Correct Answer Awareness
Your Answer Packaging

Multiple Choice Multiple Answer
Question   Total cost includes :
Correct Answer Fixed cost , Variable cost
Your Answer Total cost , Fixed cost , Variable cost

True/False
Question   Demand for industrial goods fluctuate more than consumer demand
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   It is is the data which has been converted to a useful form for decision making
Correct Answer Information
Your Answer Information

True/False
Question   Product development includes starting another business or buy businesses outside of their current line.
Correct Answer False
Your Answer False

Select The Blank
Question   Skimming pricing involves________ risk.
Correct Answer Low
Your Answer Marginal

Multiple Choice Single Answer
Question   A in AIDA stands for :
Correct Answer Awareness
Your Answer Advertising

Multiple Choice Single Answer
Question   This pricing objective involves setting a low price to discourage entry of new firms.
Correct Answer Stay out
Your Answer Stay out

Multiple Choice Single Answer
Question   It is the process of influencing one's behaviour by sharing ideas, feelings and information.
Correct Answer Communication
Your Answer Promotion
Marketing Management Assgn 2 -Senthil

True/False
Question   In negotiated contracts, the bid selected by buyer is not necessarily the lowest
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   Trade promotions include
Correct Answer Push money allowance , Promotional allowance
Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance

True/False
Question   Change in company's strategy gives rise to problems necessitating a new structure to be made
Correct Answer True
Your Answer False

Multiple Choice Multiple Answer
Question   What is break down approach
Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales
Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at
total sales

True/False
Question   Consumer behaviour is easy to understand in familiar country like India for Indians.
Correct Answer False
Your Answer True

Select The Blank
Question   Buyer's response in ________ method may not be applicable in other markets
Correct Answer Market tests
Your Answer Market tests

True/False
Question   The demand for a specific brand within a product category is called selective demand.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   Deciding on the number of intermediaries to be employed by a producer is called:
Correct Answer Intensity distribution
Your Answer Integral distribution

Match The Following
Question   Correct Answer Your Answer
Ballast business Fit well but low opportunities Fit well but low opportunities
Gap analysis Difference between desired and projected performance Some fit and some misfit
Corporate parenting Managing SBU's by a corporate Managing SBU's by a corporate
Heartland business Give the highest priority Give the highest priority

Multiple Choice Multiple Answer
Question   These products move through short channels:
Correct Answer Eggs, Bread , Clothing , Cement
Your Answer Clothing , Maruti 800 Car

Multiple Choice Single Answer
Question   What is Exclusive Assortment?
Correct Answer Carrying the line of only one manufacturer
Your Answer Carrying many unrelated product lines

Select The Blank
Question   Product means the ________ and services the company offers the target market.
Correct Answer Goods
Your Answer Value

Select The Blank
Question   Firm's that lack promotional skills rely on ________ for promotional push.
Correct Answer Middlemen
Your Answer Advertising agents

Multiple Choice Single Answer
Question   Government units that purchase or rent goods for carrying out main functions of government is called
Correct Answer Government Market
Your Answer Reseller Market

Select The Blank
Question   Low value but bulky products move through________ channels.
Correct Answer Short
Your Answer Direct

True/False
Question   Consumer needs are matched with the company capabilities and goals in marketing process.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   Major role of promotion is to :
Correct Answer Inform , Remind , Persuade
Your Answer Remind , Persuade , Inform

Multiple Choice Multiple Answer
Question   Factors affecting demand of a product?
Correct Answer Population , Increase in buying power
Your Answer Decrease in buying power , Buyer preferences

Select The Blank
Question   ________ can price it's product without any regard to competitor.
Correct Answer Pure monopolist
Your Answer Monopolist

Select The Blank
Question   ________ are difficult to change
Correct Answer Attitudes
Your Answer Habits

Select The Blank
Question   ________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer Oligopoly
Your Answer Pure oligoply

Multiple Choice Single Answer
Question   Production creates which type of utility
Correct Answer Form
Your Answer Possession

Select The Blank
Question   Optimum marketing mix is obtained using analysis, ________, implementation and control.
Correct Answer Planning
Your Answer Planning

Multiple Choice Multiple Answer
Question   Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Social class , Culture

True/False
Question   The super structure indicates ways in which company's tasks are integrated or coordinated
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   It sets a sales performance standard against which actual sales results can be compared with potential sales
Correct Answer Sales forecast
Your Answer Sales forecast

Multiple Choice Single Answer
Question   It is a paid form of non personal communication.
Correct Answer Advertising
Your Answer Advertising

Multiple Choice Multiple Answer
Question   What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Your Answer Idea screening , Market testing , Commercialisation

Select The Blank
Question   ________ is a descriptive thought that a person holds about something
Correct Answer Belief
Your Answer Belief

Match The Following
Question   Correct Answer Your Answer
Product related consumer characteristics Brand loyalty, Type of usage Brand loyalty, Type of usage
Demographic Age, Sex Age, Sex
Psychographic Social class, Lifestyle Social class, Buying power
Geographic variables City, Region City, Region

True/False
Question   A company's pricing objectives are influenced by time and circumstances
Correct Answer True
Your Answer True

Select The Blank
Question   Major reason for success for new product is ________ product.
Correct Answer Superior
Your Answer Superior

Multiple Choice Single Answer
Question   The company earns an acceptable rate of return on their net sales.This profitability objective is called:
Correct Answer Target return
Your Answer Profit maximisation

Multiple Choice Single Answer
Question   It helps an organisation to cope with future by setting objectives and making strategies to achieve them
Correct Answer Planning
Your Answer Planning

Multiple Choice Multiple Answer
Question   These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough
Your Answer Sold on basis of benefits , Quality control is tough

Multiple Choice Single Answer
Question   Feedback is fastest in which of the following channels:
Correct Answer Personal selling
Your Answer Personal selling

True/False
Question   Each product and brand has a status symbol potential
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   The areas which become active after promotion budgets have been set and funds are allocated to promotion mix
elements.
Correct Answer Sales management , Advertising
Your Answer Sales management , Advertising

True/False
Question   Diversification strategy involves diversifying away from their original core businesses
Correct Answer True
Your Answer False

Multiple Choice Single Answer
Question   What is diversification?
Correct Answer New product-New market
Your Answer New product-Existing market

Multiple Choice Multiple Answer
Question   After the new product has passed the conceptual stages it becomes more concrete in which stages?
Correct Answer Test marketing , Commercialisation , Product development
Your Answer Test marketing , Commercialisation , Product development , Marketing strategy development

Multiple Choice Multiple Answer
Question   Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence , Transportation
Your Answer Damaged goods , Inventory obsolescence , Transportation

Multiple Choice Single Answer
Question   These are the elements of a plan that specify how objectives are to be achieved
Correct Answer Strategies
Your Answer Strategies

Multiple Choice Single Answer
Question   Members of this class neither possess family status nor unusual wealth but their primary concern is career
Correct Answer Upper-Middle
Your Answer Upper-Middle

Multiple Choice Single Answer
Question   It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue.
Correct Answer Demand elasticity
Your Answer Demand elasticity

Select The Blank
Question   Demographic, cultural, political, natural etc combine to form ________ environment.
Correct Answer Macro
Your Answer Macro

True/False
Question   "The customer is always right" is the spirit of marketing concept.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   D in AIDA stands for :
Correct Answer Desire
Your Answer Demand

Multiple Choice Multiple Answer
Question   Senses in our body are
Correct Answer Taste , Touch , See
Your Answer Taste , Touch , See

True/False
Question   Shorter production runs are required to produce large number of products in multi-segment strategy
Correct Answer True
Your Answer True

True/False
Question   Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   The areas which become active after promotion budgets have been set and funds are allocated to promotion mix
elements.
Correct Answer Sales management , Advertising
Your Answer Pricing , Sales promotion , Sales management , Advertising

True/False
Question   "To increase the market share of our product" .Is it a well defined objective?
Correct Answer False
Your Answer True

Multiple Choice Single Answer
Question   It indicates the degree of differentiation
Correct Answer Structure
Your Answer Status

Multiple Choice Multiple Answer
Question   Product characteristics that influence channel selection are
Correct Answer Complexity , Perishability , Weight
Your Answer Complexity , Perishability , Buyer wants for a specific product

Multiple Choice Single Answer
Question   It concentrates on organisation design and work flow
Correct Answer Flotilla
Your Answer Systems approach

Multiple Choice Multiple Answer
Question   Key concepts of systems view of management includes
Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept
Your Answer Optimisation concept , Total cost concept , Cost trade-off concept , Inventory carrying cost concept

Multiple Choice Multiple Answer
Question   Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Reciprocal , Accessible

Multiple Choice Multiple Answer
Question   Criteria for choosing distribution channels are :
Correct Answer Market coverage , Control , Costs
Your Answer Market coverage , Control , Costs , Buyer characteristics

Multiple Choice Multiple Answer
Question   These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough
Your Answer Sold on basis of benefits , Mechanised and automated , Quality control is tough

Match The Following
Question   Correct Answer Your Answer
Customer is the focal point in Marketing Marketing
Tangible sources Capital, machines,raw material Capital, machines,raw material
Intangible sources Information, time and technology Information, time and technology
Consumer to producer Backward communication Forward communication

Select The Blank
Question   ________ concept increases the efficiency of economic system
Correct Answer Marketing
Your Answer Marketing

True/False
Question   Product concept testing through physical presentation increase the reliability of test.
Correct Answer True
Your Answer True

True/False
Question   The demand for necessities tends to be more price elastic than the demand for luxury products.
Correct Answer False
Your Answer True

Select The Blank
Question   Specific ________ emerge from broad stratefgies
Correct Answer Tactics
Your Answer Plans

Multiple Choice Multiple Answer
Question   When is demand price elastic?
Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease
Your Answer Price cut causes revenue to increase , Price cut causes revenue to decrease , Price rise causes revenue to decrease
, Price rise causes revenue to increase

Match The Following
Question   Correct Answer Your Answer
Exclusive Assortment Carrying the line of only one manufacturer Carrying the line of only one manufacturer
Open bid Contract awarded to lowest bidder Contract awarded to lowest bidder
Negotiated Contract Direct negotiation with one or more companies covering project and terms Direct negotiation with one or more companies covering project and terms
Deep Assortment Carrying a product family in depth, drawing on many producer's output Carrying a product family in depth, drawing
on many producer's output

Multiple Choice Single Answer
Question   What is product concept?
Correct Answer Detailed version of idea stated in consumer terms
Your Answer Consumer's perception of an actual product

Multiple Choice Single Answer
Question   A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

Multiple Choice Multiple Answer
Question   The culture of a company is conveyed through
Correct Answer Rites , Myths , Rituals
Your Answer Rites , Myths , Rituals , Style

True/False
Question   Marketing and production costs are high in multi-segment strategy
Correct Answer True
Your Answer True

Select The Blank
Question   The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Exclusive

Select The Blank
Question   The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept.
Correct Answer Total cost
Your Answer Fixed cost

Multiple Choice Single Answer
Question   It is his duty to analyse and convert data to information
Correct Answer Researcher
Your Answer Marketing Manager

Select The Blank
Question   Firm's that lack promotional skills rely on ________ for promotional push.
Correct Answer Middlemen
Your Answer Advertising agents

Multiple Choice Single Answer
Question   Production creates which type of utility
Correct Answer Form
Your Answer Possession

True/False
Question   A company's pricing objectives are influenced by time and circumstances
Correct Answer True
Your Answer True

Select The Blank
Question   ________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing

Select The Blank
Question   Messages are made of ________
Correct Answer Symbols
Your Answer Words

Select The Blank
Question   The research objectives are stated as ________ to be tested
Correct Answer Hypothesis
Your Answer Data

True/False
Question   Boston consultance group Matrix focusses on future business.
Correct Answer False
Your Answer True

True/False
Question   Storage helps firms balance supply and demand.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   This strategic posture takes the current industry structure and its future evolution as given and then react to the
opportunities the market offers
Correct Answer Adapters
Your Answer Options

Multiple Choice Multiple Answer
Question   Conditions for a Successful Communication are :
Correct Answer Sender transmits message , Receiver receives message
Your Answer Sender transmits message , Receiver receives message , Message has meaning

Multiple Choice Single Answer
Question   4p's of of Marketing should be considered in conjunction with
Correct Answer 4C's
Your Answer 4C's

Multiple Choice Single Answer
Question   When the quantity bought remains steady regardless of change in price, it is called
Correct Answer Price inelastic
Your Answer Price elastic

Multiple Choice Multiple Answer
Question   Marketing channels for consumer products is longer because
Correct Answer Number of consumers are more , Consumers buy smaller quantities , Buying patterns of consumers is easy to
detect.
Your Answer Number of consumers are more , Consumers are geographically concentrated , Consumers buy smaller quantities

Multiple Choice Single Answer
Question   " How much to order " is also called as
Correct Answer Basic stock
Your Answer Re-order point

True/False
Question   Firms that lack promotional capabilities rely on middlemen.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession

Multiple Choice Multiple Answer
Question   What are psychogenetic needs
Correct Answer Belonging , Recognition
Your Answer Belonging , Recognition

Select The Blank
Question   ________ provides more information than Advertising and is relatively inexpensive.
Correct Answer Publicity
Your Answer Public relations

Select The Blank
Question   ________ is seen as an integral process that converts materials into goods
Correct Answer Systems
Your Answer Statistical quality control

Select The Blank
Question   ________ measures actual sales and not intentions to buy
Correct Answer Market tests
Your Answer Correlation method


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question   A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question   It concentrates on organisation design and work flow
Correct Answer Flotilla
Your Answer Statistical quality control

Select The Blank
Question   ________ measures actual sales and not intentions to buy
Correct Answer Market tests
Your Answer Market tests

Multiple Choice Single Answer
Question   This strategic posture invests sufficiently to stay in the race but avoids pre-mature commitments
Correct Answer Reserve the right to play
Your Answer Reserve the right to play

Multiple Choice Single Answer
Question   As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total
satisfaction), is less than the previous unit. This is called
Correct Answer Law of diminishing marginal utility
Your Answer Law of diminishing marginal utility

Multiple Choice Single Answer
Question   New product forms and brands enter in which stage of product life cycle?
Correct Answer Growth
Your Answer Introductory

Select The Blank
Question   ________ leads to generalisation where similar stimulus generate the same kind of response
Correct Answer Reinforcement
Your Answer Cues

True/False
Question   Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question   Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Technology , Social class , Culture

Multiple Choice Multiple Answer
Question   Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Packaging , Mass media

True/False
Question   After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question   Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer

Multiple Choice Multiple Answer
Question   Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government market
Your Answer Reseller market , Industrial market , Government market

Multiple Choice Multiple Answer
Question   Research design is classified as :
Correct Answer Function , Methodology
Your Answer Function , Methodology , Predictive , Experimental

Multiple Choice Single Answer
Question   A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

True/False
Question   "Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer True
Your Answer True