Consumer Behaviour - A04

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Multiple Choice Single Answer
Question Factor of convenience in purchasing :-
Correct Answer Is very important
Your Answer Is very important

Multiple Choice Single Answer
Question Industries in India depend to a major extent on :-
Correct Answer Rainfall
Your Answer Rainfall

Select The Blank
Question With consumers becoming more cost-conscious, they are now more ________ to pay
premiums for brand.
Correct Answer Reluctant
Your Answer Reluctant

True/False
Question Proper analysis of characteristics of social class helps the marketers to gain better
understanding of target market.
Correct Answer True
Your Answer True

True/False
Question Consumers who are highly involved in product are information gatherers.
Correct Answer False
Your Answer True

True/False
Question Print media is the most important vehicle for communication for low involvement
products.
Correct Answer False
Your Answer True

Multiple Choice Multiple Answer
Question Characteristics of EBM model are :-
Correct Answer Coherent , Flexible
Your Answer Coherent , Flexible

Multiple Choice Multiple Answer
Question States with poor unemployment level are :-
Correct Answer Bihar , West Bengal
Your Answer Andhra pradesh , Bihar , West Bengal

True/False
Question Unforeseen factors can also affect the purchasing organisation or supplies.
Correct Answer True
Your Answer True

Select The Blank
Question Attitudes with________ of involvement are relatively easier to change.
Correct Answer Low level
Your Answer Low level

Multiple Choice Single Answer
Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based
on advertisement by :-
Correct Answer Influential Personalities
Your Answer Influential Personalities

Select The Blank
Question ________ data has the possibility of becoming outdated.
Correct Answer Secondary
Your Answer Secondary

Multiple Choice Single Answer
Question A more isolated style becoming more predominant is an outcome of :-
Correct Answer Increased TV channels and electronic media in India
Your Answer Increased TV channels and electronic media in India

Multiple Choice Single Answer
Question Persons with high authority are accorded :-
Correct Answer High status in the society
Your Answer High status in the society

Select The Blank
Question ________ leads to either satisfaction or dissatisfaction to the consumer.
Correct Answer Discrepancy
Your Answer Research

Multiple Choice Multiple Answer
Question Consumer behavior is based on studies of :-
Correct Answer Social science , Economics , Psychology
Your Answer Social science , Economics , Psychology

Multiple Choice Multiple Answer
Question Types of personality are :-
Correct Answer Extrovert , Introvert
Your Answer Extrovert , Introvert

True/False
Question The rank of India among other countries in the world has gone down in terms of poverty,
unemployment and level of development after independence.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question The first major reason for the companies to think differently in eighties
Correct Answer Increasing competition
Your Answer Increasing competition

Multiple Choice Multiple Answer
Question In depth interviewing tech of consumer research is known for :-
Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction
Your Answer Appropriate questions , Identify record subtle reaction , Informal approach

Select The Blank
Question ________ of India has formulated a regulatory code which is applicable to all concerned in Advertising.
Correct Answer Ad club 3
Your Answer Press club

Multiple Choice Multiple Answer
Question Theories based on the principle of perceptual equilibrium are :-
Correct Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory
Your Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory

Multiple Choice Multiple Answer
Question Various purchase situations can be :-
Correct Answer In-store , Gift-giving , Unanticipated purchase
Your Answer In-store , Gift-giving , Unanticipated purchase

Match The Following
Question Correct Answer Your Answer
No black marketing Social responsibility Social responsibility
Infancy stage Consumerism Consumerism
Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and
Merchandise Marks Act, 1958
Full time forcing Variation of tie-up sales Variation of tie-up sales

Match The Following
Question Correct Answer Your Answer
Reports by Federation of Indian Chambers of Commerce Non-government publication Government publication
Types of data Primary and secondary Primary and secondary
New product launch Non routine problem Communication problem
Survey research Communication problem Non-government publication

Multiple Choice Single Answer
Question Attitudes mean a learned orientation towards an object that provides a tendency to respond :-
Correct Answer Favorably or unfavorably
Your Answer Favorably or unfavorably

Multiple Choice Multiple Answer
Question The essential components towards completing the act of purchase include :-
Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase
Your Answer Awareness of Product , Desire to buy , Feasibility of purchase

Multiple Choice Multiple Answer
Question Various statutory regulations enforced by government are :-
Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950
Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950

Select The Blank
Question ________ gives clues to the firm about what existing or prospective customers think.
Correct Answer Research
Your Answer Research

Select The Blank
Question ________ are interested in knowing the feedback of consumers.
Correct Answer Marketers
Your Answer Management team

True/False
Question Minority group consumers tend to be more barnd loyal.
Correct Answer True
Your Answer True

True/False
Question Various sources of information like exhibitions, trade shows, etc influences one's expectations.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Heider's Theory talks about :-
Correct Answer Balanced Situations , Imbalanced Situations
Your Answer Balanced Situations , Imbalanced Situations

True/False
Question The value and volumes of purchases are high in organisational buying.
Correct Answer True
Your Answer True

Select The Blank
Question Consumers in U.S are exposed to ________ ads in a day.
Correct Answer 600
Your Answer 600

True/False
Question When the product benefits are clear cut, the operating principle is perceptual defense.
Correct Answer False
Your Answer True

Multiple Choice Multiple Answer
Question How is stimulus generalisation used for brand leveraging?
Correct Answer Extension of brand under successful brand , Extension in a different product category
Your Answer Extension of brand under successful brand , Extension in a different product category

Select The Blank
Question ________ gradually leads to brand loyalty.
Correct Answer Habit
Your Answer Habit

Multiple Choice Single Answer
Question Name the market whose product has a universal application :-
Correct Answer Horizontal
Your Answer Horizontal


Multiple Choice Single Answer
Question Changes in female purchasing roles are mainly attributed to :-
Correct Answer Economic and financial independence
Your Answer Economic and financial independence

True/False
Question Marketing research is a part of consumer research which in turn is a part of product
research.
Correct Answer False
Your Answer True

Multiple Choice Multiple Answer
Question Characteristics of learning process are :-
Correct Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in
behaviour based on experience
Your Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in
behaviour based on experience

Select The Blank
Question A Social class is________.
Correct Answer Hierarchical
Your Answer Hierarchical

Multiple Choice Single Answer
Question It is purposeful and directed towards the specific goal
Correct Answer Motives
Your Answer Motives

Multiple Choice Single Answer
Question Name the Primary need of Human being :-
Correct Answer Medicine
Your Answer Medicine

Select The Blank
Question The behaviourist theory gives little emphasis on consumer ________.
Correct Answer Attitude
Your Answer Behaviour

Multiple Choice Single Answer
Question Social Stratification is the :-
Correct Answer Division of members of society
Your Answer Division of members of society