Consumer Behaviour - A01

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question What is also known as subliminal perception?
Correct Answer Absolute threshold
Your Answer Absolute threshold

Multiple Choice Single Answer
Question Characteristics of Attitudes include a feature as " ATTITUDES
HAVE AN .." :-
Correct Answer OBJECT
Your Answer OBJECT

Multiple Choice Multiple Answer
Question Managerial approach of Consumer behavior is :-
Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality
of consumers
Your Answer Micro in nature , Cognitive in nature

Multiple Choice Multiple Answer
Question The components of attitude are :-
Correct Answer Cognitive Component , Conative Component , Affective
Component
Your Answer Cognitive Component , Conative Component , Affective
Component

True/False
Question Marketing research is a part of consumer research which in turn
is a part of product research.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question Name the Primary need of Human being :-
Correct Answer Medicine
Your Answer Medicine

Select The Blank
Question ________ are interested in knowing the feedback of consumers.
Correct Answer Marketers
Your Answer Marketers

Select The Blank
Question Consumers in U.S are exposed to ________ ads in a day.
Correct Answer 600
Your Answer 600

True/False
Question Individuals belonging to elite professions as Civil Services,
Business executives etc. are accorded same level of status as
of ordinary graduates.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question The Managerial approach in Consumer Behavior :-
Correct Answer Is micro level & cognitive in nature
Your Answer Is micro level & cognitive in nature

Multiple Choice Multiple Answer
Question Various statutory regulations enforced by government are :-
Correct Answer Essential commodities Act, 1955 , Drugs control Act , 1950 ,
MRTP Act , 1969
Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs
control Act , 1950

True/False
Question Getting new customers is more economical than retaining the
existing customers.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question The first major reason for the companies to think differently in
eighties
Correct Answer Increasing competition
Your Answer Increasing competition

Multiple Choice Multiple Answer
Question Peculiar social relations found in rural India are :-
Correct Answer More frequent interaction between same people , Caste
influence is strong , Status determined by birth in the family
Your Answer More frequent interaction between same people , Caste
influence is strong , Status determined by birth in the family

Multiple Choice Multiple Answer
Question Consumer behavior is based on studies of :-
Correct Answer Social science , Economics , Psychology
Your Answer Social science , Economics , Psychology

Select The Blank
Question EBM model is criticised on the ground that it gives vague
definition of the role of ________ .
Correct Answer Influencing variables
Your Answer Influencing variables

Select The Blank
Question ________ is defined as repetitive behaviour in absence of
evaluation of alternative choices.
Correct Answer Habit
Your Answer Habit

Match The Following
Question Correct Answer Your Answer
Smell Cosmetics and food
products
Cosmetics and food
products
Feel Paper products, fabrics Paper products, fabrics
Red colour Warm and sensual Warm and sensual
Blue colour Cool and friendly Cool and friendly

Multiple Choice Single Answer
Question Who is the ' father ' of modern consumer movement?
Correct Answer Ralph Nader
Your Answer Ralph Nader

Select The Blank
Question ________has opened new avenue in collection of data in actual
users.
Correct Answer Information technology
Your Answer Information technology

True/False
Question Super ego operates both at the conscious and unconscious
level.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question In EBM model, which search is required if enough information is
available in the memory?
Correct Answer Internal
Your Answer Internal

Multiple Choice Multiple Answer
Question Different attitude measuring techniques are :-
Correct Answer Summated rating scale , Thurstone scale
Your Answer Summated rating scale , Thurstone scale

Multiple Choice Single Answer
Question In the early seventies companies maximized profits through :-
Correct Answer Mass production
Your Answer Mass production

True/False
Question Higher the value of purchase, lengthy is the negotiation process.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question Per capita household expenditure is maximum in which state of
India?
Correct Answer Punjab
Your Answer Punjab

Select The Blank
Question Information about a new product stored in bits and pieces in
consumer's mind is called ________.
Correct Answer Schema
Your Answer Schema

Select The Blank
Question Price perceptions________ influence the purchasing behaviour
of consumer.
Correct Answer Directly
Your Answer Directly

Select The Blank
Question Perception of a stimulus below the conscious level is called
________.
Correct Answer Absolute threshold
Your Answer Absolute threshold

Select The Blank
Question The output of Nicosia model is ________ .
Correct Answer Human behaviour
Your Answer Human behaviour

True/False
Question Print media is the most important vehicle for communication for
low involvement products.
Correct Answer False
Your Answer False

Select The Blank
Question Nicosia model establishes a link between organisation and its
prospective ________.
Correct Answer Consumer
Your Answer Consumer

Multiple Choice Single Answer
Question Attitudes are resultant of the combination of :-
Correct Answer Beliefs and Values
Your Answer Beliefs and Values

Select The Blank
Question ________ gradually leads to brand loyalty.
Correct Answer Habit
Your Answer Habit

Multiple Choice Single Answer
Question Defense mechanism induces a person to unconsciously imitate
behaviour of another person who has handled the conflict
successfully :-
Correct Answer Identification
Your Answer Identification

Multiple Choice Multiple Answer
Question Political factors affecting organisational buying are : -
Correct Answer Defense spending , Lobbying
Your Answer Defense spending , Lobbying

Multiple Choice Multiple Answer
Question Factors affecting organisational buying behaviour :-
Correct Answer Environmental , Organisational , Inter personal
Your Answer Environmental , Organisational , Inter personal

Multiple Choice Multiple Answer
Question Which are the varoius types of risks?
Correct Answer Financial risk , Psychological risk , Physical risk
Your Answer Financial risk , Psychological risk , Physical risk

Match The Following
Question Correct Answer Your Answer
Intuitive thinking Least price conscious Least price conscious
Aggression, hunger, sex Id Id
Sensing-thinking type
personality
Own decision maker Own decision maker
Sensitive thinking Short term consideration Short term consideration

Multiple Choice Single Answer
Question The salt brand maximum used in India is :-
Correct Answer Tata
Your Answer Tata

Multiple Choice Single Answer
Question Buying process involves the following :-
Correct Answer Users, Influence and buyer
Your Answer Users, Influence and buyer

Multiple Choice Multiple Answer
Question Ways to increase low involvement product's purchase are :-
Correct Answer Coupons , Displays , Price deals
Your Answer Coupons , Displays , Price deals

Multiple Choice Single Answer
Question Attitudes mean a learned orientation towards an object that
provides a tendency to respond :-
Correct Answer Favorably or unfavorably
Your Answer Favorably or unfavorably

Multiple Choice Multiple Answer
Question Disadvantages of observation survey is :-
Correct Answer Slow and expensive , Interpretation , Less bias
Your Answer Slow and expensive , Interpretation , Less bias

Multiple Choice Single Answer
Question It occurs when two stimuli are seen as similar and effects of one
substitute for the effects of the other :-
Correct Answer Stimulus generalisation
Your Answer Stimulus generalisation

Multiple Choice Single Answer
Question Automotive manufacturers in India are concentrated in which
place?
Correct Answer Chennai
Your Answer Chennai

Multiple Choice Multiple Answer
Question In depth interviewing tech of consumer research is known for :-
Correct Answer Informal approach , Appropriate questions , Identify record
subtle reaction
Your Answer Informal approach , Identify record subtle reaction , Discover
hidden motivation